IGT & NBA Reach Multi-Year Sports Betting Partnership Deal
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Just three days after the Los Angeles Lakers captured their record-tying 17th NBA title, the league wasted no time making news in the off-season.
International Game Technology (IGT) and the league announced Wednesday a multi-year NBA betting partnership. IGT becomes the first business-to-business sports betting platform provider in U.S. to bring NBA official data, marks and logos to regional casinos and sportsbooks, according to a news release.
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“Partnering with the NBA to bring official league data to our PlaySports customers further validates IGT's seriousness about delivering an unrivaled sports betting solution for the U.S. market and supports the 'all-in-one' proposition that we offer,” Enrico Drago, IGT PlayDigital senior vice president, said in the release. “With the rise in popularity of in-play, prop and parlay bets, having access to official, real-time NBA data feeds and league marks and logos positions IGT to collaborate with our PlaySports customers in creating highly compelling betting menus for sports fans across the country.”
Under the agreement, IGT's NBA betting customers in the U.S. will be authorized to use the league’s intellectual property, such as official data, team and league logos, in their sportsbooks, according to the news release.
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“This partnership with IGT marks the first time a platform provider can offer an ‘out of the box’ authentic NBA sports betting solution to a diverse set of operators across the U.S.,” Scott Kaufman-Ross, NBA senior vice president and head of fantasy & gaming, said in the release. “This agreement will allow regional operators across the country to have direct access to NBA assets to create the best NBA gaming experience and further engage our fans.”
IGT’s sports betting platform is live in 40 locations in 14 states, highlighted by 10 locations in Nevada and eight each in Iowa and Mississippi, with over two billion wagers processed to date.
The NBA Finals ended Sunday with the Lakers beating the Miami Heat in six games. It was the culmination of a season that had a lengthy delay because of the coronavirus pandemic. The NBA hopes to start the 2020-21 around Christmas or early in January 2021.