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Liverpool FC sign major partnership deal with BetVictor

Liverpool's Adam Lallana (20) celebrates with his team-mates and manager Jurgen Klopp after scoring his side's fifth goal during the Barclays Premier League match at Carrow Road, Norwich.

Liverpool Football Club recruit BetVictor as their principal betting partner for the next three years

Jurgen Klopp might be looking to bolster his Liverpool FC squad ahead of the 2016/17 season, although the Merseyside club have just agreed an important off-the-field deal.

That’s because BetVictor have just announced a new three-year deal to become a Principal Partner of Liverpool Football Club.

The agreement will also see BetVictor become the Global Online Betting Partner and Training Kit Partner of the Club.

The partnership will see the bookmaker create unique offers and markets for Liverpool FC and the firm’s branding will be heavily featured at Anfield and on Liverpool FC’s famous press conference backdrop.

The deal will provide a major boost to BetVictor’s visibility internationally with the global recognition of Liverpool FC and its rich tradition, along with the Premier League’s mass appeal.

To celebrate the announcement BetVictor are offering new customers, via the LFC website, 50/1 that the Club wins the Premier League in the forthcoming 2016/17 season, whilst existing customers can avail themselves of the 4/1 that the Reds win any major trophy next term.

BetVictor Chief Executive Officer, Andreas Meinrad, said: “We are absolutely delighted to announce our partnership with Liverpool Football Club. They are one of the most instantly recognisable clubs in world sport, and have a history of success and of doing things the right way. We’re looking forward to working with such a great Club and to be able to engage with their incredible fan base; we see them as an ideal fit to help with our ambitious growth plans.”

Liverpool Chief Commercial Officer Billy Hogan added: “We’re delighted to welcome BetVictor to the Liverpool FC family as a Principle Partner. We can’t wait to work with such an ambitious brand with a great bookmaking heritage for the next three seasons, bringing unique offers and content to our fans around the world.”

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