New York Giants & DraftKings Team Up in Sports Betting Deal
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Add another sports betting deal to the NFL’s NFC East.
The New York Giants on Wednesday announced a new multi-year arrangement with DraftKings as its official sports betting, iGaming and daily fantasy operator.
The NFL betting arrangement grants DraftKings access to official Giants marks and logos, in addition to a first of its kind virtual SportsLounge open on Giants’ game days, providing viewers with unique and innovative ways to engage on all DraftKings platforms, according to a news release.
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“The New York Giants have continued to be a fantastic organization to work with over the years, and we are excited to expand our relationship as the Giants’ official exclusive sports betting, iGaming and Daily Fantasy operator,” Ezra Kucharz, DraftKings’ chief business officer, said in the release. “Both organizations remain committed to customer experience through enhanced product offerings and authenticity and look forward to joining forces across platforms as the highly-anticipated NFL season gets underway.”
In addition, DraftKings and the Giants will provide a Free-to-Play Pick’Em game that will be available to Giants fans on a weekly basis. Out of the over 700 sports teams available on the DraftKings Sportsbook platform, the Giants rank in the top 40 for most highly bet franchises by both handle and wagers.
“Our enhanced agreement with DraftKings provides innovative opportunities as we look to deliver a best-in-class fan experience,” Giants Chief Commercial Officer Pete Guelli said in the release. “DraftKings is the preeminent leader in sports betting and daily fantasy sports and we are excited to be the first NFL team to have an exclusive integrated deal in this category.”
DraftKings will receive premier brand integration across MetLife Stadium during Giants home games and will be recognized as a sponsor and exclusive category advertiser across all team-controlled media including television (NBC, MSG Networks, MY9), radio (Entercom/WFAN), and digital and social (Giants.com and the official Giants mobile app) in addition to a number of experiential and hospitality benefits.
On Monday, ESPN announced that DraftKings will become a co-exclusive sportsbook link-out (with William Hill) and exclusive daily fantasy sports provider across all ESPN digital platforms.
BREAKING: The @Giants and @DraftKings announced an exclusive, multi-year partnership, making DraftKings the Official Sports Betting, iGaming, and Daily Fantasy partner of the team. For more details on the deal visit: https://t.co/7vnndw6z1k pic.twitter.com/zpxCG6bjsQ— DraftKings News (@DraftKingsNews) September 16, 2020
2nd NFL Sports Betting Deal in Two Days
On Tuesday, the Philadelphia Eagles announced a new multi-year sponsorship agreement with FOX Bet, highlighted by a new FOX Bet branded interactive studio and lounge at Lincoln Financial Field.
Unibet is also an Eagles sponsor.
Seven months ago, the NFL announced teams could take on sports-betting sponsors and open non-betting lounges.
Earlier this month, the Detroit Lions announced a deal with BetMGM, which includes team broadcast programming, digital marketing and in-stadium promotions and signage, in addition to the bookmaker being the presenting sponsor of Lions fan engagement initiatives.