Unibet Becomes Sportsbook Partner of Philadelphia Eagles
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Already working with the NFL’s Philadelphia Eagles as an Official Casino Partner, Unibet on Thursday announced it has expanded its sponsorship designation to become an Official Sportsbook Partner of the team.
For the Eagles, it’s the third NFL betting sponsorship deal announced in a little over a month. They also have deals with FOX Bet and DraftKings.
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“For us, this is an exciting add on to a very successful working relationship. This means that we can extend our collaboration with the Philadelphia Eagles and provide their fans with unique, innovative experiences throughout our partnership, which we hope will last for a long time,” said Arnas Janickas, vice president of marketing US for the Kindred Group, said in a news release.
Last season, Unibet — a Kindred Group brand — signed on to be an Official Casino Partner of the Philadelphia Eagles, launching its partnership in November 2019. It received permanent branding presence on Lincoln Financial Field’s northwest suites on the main concourse. Unibet signs also have been prominently displayed on the “Eagles Nest Tower,” the stadium’s digital billboard.
Unibet also has received exposure across the Eagles’ digital and print outlets including PhiladelphiaEagles.com, team publications and social media channels.
“We are excited to grow our existing partnership with Unibet through new opportunities and initiatives,” Catherine Carlson, senior vice president of revenue and strategy for the Eagles, said in the news release. “It has been rewarding to work with Unibet over the past year and we look forward to a successful future with them.”
Last October, Unibet partnered with Mohegan Sun Pocono to provide online gambling and have a brick-and-mortar presence on property in Wilkes-Barre, Pennsylvania.
Other Eagles Sports Betting Partnerships
This offseason, the NFL amended the rules to allow Official Sportsbook Partner designations, which opened up for a unique opportunity to expand the existing partnership. And the Eagles have taken full advantage.
On Sept. 15, the Eagles announced a multi-year sponsorship agreement with FOX Bet, highlighted by a new FOX Bet branded interactive studio and lounge at Lincoln Financial Field.
The Eagles and DraftKings announced a new multi-year agreement on Oct. 1 with DraftKings becoming an official daily fantasy and sports betting partner. DraftKings received exclusive naming rights to Lincoln Financial Field’s field club, a premium lounge that will be called “The DraftKings Field Club.”
Thursday night, the Eagles (1-4-1) play host to the New York Giants (1-5) in an NFC East rivalry must-win game. Kickoff is set for 8:20.