Best Online Bookmakers 2018
Compare offers & read top UK bookmaker reviews
Every online gambler deserves a safe and fair place to play. Our mission at Bookies.com is to create a safe online environment for players through free, impartial and independent reviews of the UK's best online gambling companies so that you can play with confidence and security. All ratings and reviews are made independently of the operator by our team of gaming experts and with every company being fully UK licensed they can be trusted to offer fair play. We accept compensation from the companies advertised on this page and this may affect the brand positioning. We endeavour to continuously update this list so we can bring you the most current sites and the best available offers but we cannot review every site in the market.Every online gambler deserves a safe and fair place to play. Our mission at Bookies.com is to create a safe online environment for players through free, impartial and independent reviews of the US's best online gambling companies so that you can play with confidence and security. All ratings and reviews are made independently of the operator by our team of gaming experts and with every company being fully US licensed they can be trusted to offer fair play. We accept compensation from the companies advertised on this page and this may affect the brand positioning. We endeavour to continuously update this list so we can bring you the most current sites and the best available offers but we cannot review every site in the market.
Up to 50 Volt Spins on your First Deposit
New Customers Only | No Wagering on Spins Winnings | Maximum Winnings = £200 | Minimum First Deposit = £20 | Skrill & Neteller Deposits excluded | Further T&C's Apply | BeGambleAware.org | +18
Get up to £30 in Free Bets
New UK & Ireland customers only. Min Deposit £10. First Deposit matched up to £30, 1x wagering at odds of 1.75+ to unlock Free Bet. Credit card, debit card & PayPal deposits only. Full terms apply
Guaranteed Payout if your Team Scores in the First 5 Minutes
Valid only for customers that have opted in and placed qualifying bets. Valid once per customer per game. Further T&Cs apply.
Get up to £250 in Free Bets
18+ New Customers Only. Place five bets in your first week to receive a £10 free bet, then for your first year with Toals you'll receive a £5 free bet every week if you place 10 bets or more!. T&C Apply. Begambleaware.org
Bet £10, Get £30 in Free Bets
18+. UK+IRE only. Promo code 'G30' required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days.T&Cs Apply.
Free Bet up to £40 if 1st Settled Bet Loses
Free bet up to £40: New customers only. A qualifying bet is a losing first settled real money single bet of at least £/€10 + (at odds of evens (2.0) or greater (or a multiple where each selection is at odds of 2/5 (1.4) or more. Only losing win single part of an E/W bet will qualify. Free bet equal to your qualifying stake will be credited within 24 hours of qualifying bet settling and must be used within 14 days. free bet stake not included in returns. Full terms apply.
£10 Back Up Bet
Min deposit £10, Max stake £10, Min Odds 1/1 (2.0); Max free bet £10; New players only; +18; T&Cs
Double the Odds, Paid in Cash
T&C's Apply, 18+, Please Gamble Responsibly. Maximum stake is £10. Exclusive to new members.
Up to £100 in Bet Credits from bet365
Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Up to £200 Welcome Bonus
T&C's Apply, 18+, Please Gamble Responsibly.
Deposit £20 to Receive £20 in Free Bets
New Customers Only. Deposit £20 or more to receive a £5 bonus followed by 3x £5 free bets once bonus has been used - Free bets not returned with winnings - Selected marktes only - Free bet must be used at odds of 2.0 (evens) or better (max odds 100) - This promotion is available from 15/10/2018 until 31/12/2018 23:59 - One bonus per customer or household - See full T&C's
£20 Welcome Bonus
New UK & NI Customers Only. 18+. Deposit and Stake £10 or more on Totesport at odds of evens (2.0) or greater on your first bet. Free bet balance of £10 credited within 24 hours of your first bet settled. Free bets expire after 7 days. Stake £10 or more on your first bet on Totepool and receive £10 back in cash within 24 hours of your first bet settled. E-Wallet and Prepaid Card restrictions apply. Full T&Cs Apply.
Up to £25 in Free Bets
18+ T&Cs apply. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds 1/2. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply.
100% Deposit Bonus up to £50
T&C's Apply, 18+, Please Gamble Responsibly.
Bet £10, get £30 in Free Bets & 30 Free Spins
Only available to new customers from UK £ Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. Offer not available to customers registering on 14/04/2018. E-Wallet restrictions apply. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.
Bet £10, Get £10 in Free Bets
+18 Only | Guaranteed £5 Casino Bonus and a £5 Free Sportsbook Bet if your First Bet Loses | New Customers Only | Qualifying Bet must be a Single of £10 or more at odds of Evens (2.0) or Greater | Full T&C's Apply
25% Back In-Play Special
Customers must opt in to avail of promotion. Max free bet £100. Min free bet £10. Free bet credited by 11 am the following day. Min odds 1/5 (1.20). Min 3 in-play bets per day to qualify. Free bet expires at midnight day of crediting.
New Bonus Coming Soon
T&C's Apply, 18+, Please Gamble Responsibly.
100% Profit Boost up to £100 on First Bet
18+ New customers only. £10 min deposit activates 1x 100% in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. T&Cs apply www.begambleaware.org
£10 Risk Free First Bet
New customers only, limited to one per person. If you've previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses, we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using Cards or PayPal will qualify for this promotion. T&C's apply. 18+ Begambleaware.com
Get up to £50 in Bonuseswww.begambleaware.org Minimum Deposit £20. Bonus will expire 7 days from registration.
Bet £10, Get a £10 Free BetNew customers only. Max one £10 Free Bet. Qualifying bets must be placed at odds of 2.0(1/1) or greater. Paid as a bonus token with min odds reg. Further T&Cs apply
Bet £5, Get £30 in Free Bets£30 Free Bets available in 3 x £10 bets. +18 T&C's Apply. BeGambleAware.org.
Most regular bettors in the UK have accounts with multiple betting sites and bookmakers, giving them the flexibility to get the best odds and take advantage of free bet offers. But it still takes a bit of astute analysis to ensure you're punting with the best online bookmakers and not some fly-by-night operator who offers bad odds, slow payouts and constant site bugs. Our quick guide gives you the lowdown on what to consider when choosing bookmakers online, how to find the best betting sites, how to choose a top mobile betting site and finding sites with top-rated event coverage.
What to Consider When Choosing Bookmakers Online
Choosing your favourite online bookmakers in the UK is partly dependent on your betting preferences and personal taste, though we're offering up eight factors to tick off your check list when seeking a new betting site:
- Regulated betting sites: Most new online bookmakers in the UK are fully regulated by the likes of the UK Gambling Commission or the Malta Gaming Authority, but be sure to double check to avoid betting with dubious sites.
- Site design and navigation: Betting sites in the UK have their own distinctive look and energy, with different layouts suiting different punters. Think about whether you need a high energy site, or one with a chilled out vibe.
- Free bets and bonus: There's never been a better time to be a punter when it comes to the bonuses and free bets from UK bookmakers on the web. They want your custom, so take advantage of some great offers. Be sure to check the terms and conditions to ensure it's worth snapping up.
- Live in-play betting: The live betting bookmaking market continues to grow, but it's still worth checking that a new site offers the markets and bet types that suit your preferences.
- Range of markets: The best online bookmakers offer either a huge range of global markets, or high-class niche options. Be sure to identify sites that cater for your best betting markets.
- Banking options and support: The best bookmakers in the UK offer a wide range of options when it comes to banking, though make sure you can deposit and withdraw with the same option.
- Blog quality: The best betting sites in the UK feature excellent betting advice, with some legitimately great tips. Don't dismiss the new sites – there are some excellent blogs and vlogs being launched.
- Good reviews: Online bookie reviews are always a good way to get a feel for new bookie sites and bonus offers via review sites, word of mouth and social media.
How to Decide Which Online Betting Site is Best?
Some well-established online bookies are household names in the UK, but with many innovative new players in the industry, finding the best betting sites takes a bit of work. The three best strategies are word of mouth via friends, quality online review sites such as bookies.com and signing up to a new betting site in the UK and giving it a test run via your regular device.
Leading review sites are the quickest way to find new sites, ensure they're safe and reliable, give you a fast rundown of products and check the odds and markets – in addition to offering bonus codes and free bet information.
Does the Bookmaker Offer Mobile Betting?
The chance to bet and cashout with in-play betting is rapidly becoming a must for smart bettors, offering a concept that's entertaining and potentially a profitable long-term strategy. If you're out and about and want to get a bet on, it's much easier to load up a mobile betting site or bookie app via your phone, than carry your laptop around; it's also way more discreet. Any quality bookmaker in the UK should either have a site that works seamlessly when switching devices, or have a free app to use when betting via your phone. Before registering with a site, it's worth checking which options they offer and whether the site is compatible with your mobile.
What Events and Markets are Offered?
As the internet betting industry continues to evolve, bookmakers online are continuously looking for innovative ways to deliver bettors different options and unique products. Increasingly, we're seeing bookmakers offer a vast range of markets across global sports, while others focus on optimising specific niches, such as in-play betting options, a core sport like football, or emerging products like e-Sports. It's therefore key for punters to analyse the markets and bet types available to see if they cater for their key betting preferences. Even with a sport like football, which is probably universally offered by all bookmaker and sportsbook websites, you can find big differences with the depth of betting options available, both pre-match and in-play.
Some sites also offer bonuses related to specific sports, such as extra horse racing places or price boosts on football accumulators, so digging into the bookie's product can find you the best sites to take some extra value from.