William Hill Sportsbook Promo Codes

William Hill ran a new customer promotion until the end of April 2021 for a risk-free bet up to $2,021, which was an unrivaled welcome offer in dollar amount for new customers compared to other top mobile sports betting apps. William Hill's current promotion for new customers is still a risk-free first bet but the amount is $500. That said, it is still a high dollar value that is in line with most other top online sportsbooks and worth the "risk" since there is none. Read on for all the William Hill promo code information you will need to sign up.

In addition to the risk-free first bet from William Hill's welcome promotion, the sportsbook offers a mix of differing sports promotions, albeit a limited list. William Hill also informs customers via email and mobile notifications on sports betting opportunities. Visit the "Promotions" tab when you access your William Hill account to view all this online sportsbook has to offer.

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William Hill Sportsbook Promo

The William Hill sportsbook promo for new customers is a risk-free first bet up to $500. The first wager you place will count toward this promotion. Should that first wager lose, William Hill will credit your account with bonus funds equal to the amount you wagered, up to $500. Customers have seven days from account creation to participate in this welcome offer.

Bonus funds may take up to three days to show in your account but usually are credited within 24 hours of your initial bet settling. All bonus funds received from this promotion must be used within seven days of being credited to your account otherwise they will expire. This promotion runs until July 31, 2021. Check out the William Hill promo page for complete details.

William Hill Sportsbook Promo Codes
William Hill Promo CodeBOOKIESRF
Total Bonus AvailableUp to $500
Deposit Bonus (Free Bet Offer) Risk-free bet up to $500
PlaythroughNo playthrough or wagering requirement on bonus funds, just use within seven days of credit
Bonus CodeBOOKIESRF during the account creation process
Eligible statesCO, IL, IN, IA, MI, NJ, TN, VA, WV
William Hill Sports OfferedNFL, NBA, NHL, MLB, college basketball, college football, golf, soccer, tennis, motor racing, rugby, MMA/UFC & more
Last VerifiedJan 20 2022

Be sure to enter the William Hill sportsbook promo code when signing up. A great feature tied to William Hill's new customer promotion is the bonus funds you'll receive, should your first bet lose, are only subject to a 1x playthrough or wagering requirement. You'll have to use the bonus credits within a short time period but not having to clear an additional requirement before you can collect winnings from the funds makes your job as a bettor much easier to reap the rewards of this promotion.

Money won from using the bonus funds on bets is immediately eligible for withdrawal from your bankroll. As a leading online bookie, William Hill also uses bonus funds for wagers before going to money you've deposited into your account.

How to Redeem a William Hill Promo Code

From the welcome offer to additional promotions, redeeming a promo code William Hill requires is simple. As stated in William Hill's new customer welcome offer, register a William Hill account using William Hill deposit promo code BOOKIESRF to participate in the risk-free first bet up to $500. Here's how to redeem this promo William Hill offer:

  1. Create a William Hill online sportsbook account and enter promo code BOOKIESRF in the applicable field during the registration process
  2. Deposit a minimum of $20 into your account
  3. Place a sports bet up to $500. If it wins, you collect the winnings as well as your original stake. If it loses, William Hill online sportsbook will issue you a free wager in the amount of your initial bet. You have seven days to use the free bet, and you keep any profits from them.

For additional William Hill promotions:

  1. Visit the "Promotions" tab to view all current promotions
  2. Select a promo from all those offered
  3. Follow the instructions within the promo to redeem it, most commonly with William Hill by clicking "Bet Now"

That's all there is to it for this quickly growing online sportsbook that has been a powerhouse in Nevada. William Hill centralizes its promotions within the aptly named "Promotions" tab on desktop and mobile app. Here you'll find all the current promotions William Hill offers.

This operator has a limited list of sportsbook promotions but makes it easy to browse. When you select the "Bet Now" option listed on a promotion, William Hill will redirect you to the appropriate sports betting page to participate in that promotion.

Of note: Click "More Info" on a promotion before you "Bet Now." This will provide you the "Terms & Conditions" or "Additional Details" within a promotion to familiarize yourself with how the given promotion works. As is the case with many promotions from various online sports betting sites, the brief description provided under the promotion doesn't tell the whole story, which is why you'll be well-served to read more into promotions through the "More Info" tab on William Hill's promotions.

Check Bonus Funds on the William Hill Mobile App

To check bonus funds on the William Hill mobile app from the new-customer promotion or anytime bonus funds are available, customers can tap on their account balance at the top-right of the screen. Bonus funds appear in the balance breakdown section. William Hill also lists the amount eligible for withdrawal and available balance information in this section to keep players abreast of their financial standing.

If you have signed up for email notifications from William Hill, which can be enabled through your account settings, you may receive an email informing you of the William Hill bonus funds being credited to your account along with other William Hill offers through email notification. Be sure to use the bonus funds within the weeklong timeframe associated with the credit.

A notification also may appear when you log in to your William Hill account notifying you that bonus funds have been credited to your account. This notification also will include the date they were credited, so you can gauge the timeframe you have been allotted. A reminder that you have seven days from the William Hill bonus funds being credited to your account before they're gone.

How long do bonus funds take to arrive?

William Hill bonus funds may take up to three days to hit your account. They are, however, usually credited within 24 hours of your initial risk-free bet settling. The three-day period is a buffer for William Hill; but because this online sportsbook is one of the top operators in the market, it will be timely in crediting bonus funds. The 24-hour period to receive bonus funds is on par with other top operators and usually won't take that full-time cushion to be credited to your account.

If period passes and no bonus funds are showing, you can contact William Hill customer service through your account to address the issue. As we carried out our review of William Hill Sportsbook, we found their customer service team to be responsive and helpful.

Within the settled bets section of your account, you can view the specific information associated with your initial wager that qualified for the risk-free bet.

Additional William Hill Sportsbook Bonuses

This popular U.S. sportsbook also offers the following promotions to customers at this time throughout each of the nine states in which it's legal and licensed, along with casino promos tied to sports betting in applicable states (all detailed below). Some William Hill promotions don't last long, so check the "Promotions" page regularly to take advantage, as not all of these may be available. Keep in mind, these are not associated with the promo code William Hill has you enter for the welcome bonus, but rather they are offers to existing customers.

NFL Week 1 Wager

Place a wager of at least $25 on a point spread or total points on any NFL game during Week 1, which starts Thursday, Sept. 9, 2021, and earn a $25 free bet regardless of your bet's outcome. William Hill offered this promotion in early May when the schedule was released but will have similar offers throughout the year, which is why it's important to regularly check its promotions page - especially if you're getting ready to bet on the NFL.

$1 For Every Strike

Place a pregame moneyline wager of at least $100 on either MLB team in the game specified in the promotion and receive a free bet equal to $1 for each strike recorded by the starting pitcher from the team upon which you bet. For example: If the starting pitcher for the team you bet throws 70 strikes, you'll receive a $70 free bet, etc. William Hill doesn't state any cap on the amount for this promotion in its "Terms & Conditions." Be sure to check the latest MLB odds before you place your wager!

Blackjack Night

Place a wager on the casino game “blackjack” on the William Hill Casino platform during the promotion periods and receive a $5 free bet to use on a sports wager if you lost at least $5 playing blackjack. The promotion periods are Monday to Tuesday, Thursday to Friday and Sunday to Monday, starting at 7 p.m. ET and ending at 3 a.m. ET. This promotion currently runs up to Dec. 31, 2021, and customers can participate on a weekly basis. Online casino gaming is legal in MI, NJ, PA & WV.

Loyalty/VIP Program

William Hill currently doesn't offer any loyalty/VIP programs to its customers. However, with Caesars Casino acquiring William Hill, this could change. Caesars has a robust retail customer rewards/loyalty program that could be incorporated into the online sportsbook platform. The William Hill retail and online sportsbooks will be rebranded to Caesars now that the company acquired William Hill in a $3.7 billion sale finalized on April 22, 2021.

William Hill Promo Codes by States

William Hill customers are eligible for the welcome offer of a risk-free first bet with credits up to $500 should that bet lose by creating an online sportsbook account in any of the following states where the operator is licensed to take your bets: Colorado, Illinois, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia and West Virginia.

William Hill also has a large presence in Nevada and is likely to expand its operation into more states that have legalized online sports betting. The additional promotions William Hill sportsbook offers are accessible to customers in all states where it operates. Worth noting, Nevada operates outside the traditional parameters of how William Hill is established in all its other states of operation. The details regarding Nevada William Hill are explained below.

William Hill Promo Code Colorado

Launching on Sept. 9, 2020, William Hill offers online and retail sports betting in Colorado. William Hill has retail sportsbooks at its land-based casino partner, the Isle Casino at 401 Main St., Black Hawk, CO 80422 and the Lady Luck Casino at 340 Main St., Black Hawk, CO 80422. William Hill is licensed by the Colorado Division of Gaming.

William Hill Promo Code Illinois

Launched its online platform on Sept. 15, 2020, a month after its retail sportsbook at Grand Victoria Casino opened, William Hill's land-based partner in the Land of Lincoln located at 250 S. Grove Ave., Elgin, IL 60120. William Hill supports online and retail sports betting in Illinois and is licensed by the Illinois Gaming Board.

William Hill Promo Code Indiana

Launched the mobile app and desktop platform on Oct. 29, 2020. William Hill has online and retail sportsbook gambling in Indiana. Its retail sportsbooks are housed at Tropicana Evansville (421 NW Riverside Dr., Evansville, IN 47708), Caesars Southern Indiana (11999 Casino Center Dr. SE, Elizabeth, IN 47117) and Horseshoe Hammond (777 Casino Center Dr., Hammond, IN 46320). In conjunction with the online sportsbook launch, William Hill signed a partnership deal with the NFL's Indianapolis Colts. William Hills is licensed by the Indian Gaming Commission.

William Hill Promo Code Iowa

Launched the state's first sportsbook mobile app in August 2019 and released an enhanced app and website on Jan. 1, 2021. William Hill operates retail sportsbooks at six casinos throughout Iowa:

  • Harrah's Council Bluffs (1 Harrah's Blvd, Council Bluffs, IA 51501)
  • Horseshoe Council Bluffs (2701 23rd Ave., Council Bluffs, IA 51501)
  • Isle Casino Bettendorf (1777 Isle Pkwy, Bettendorf, IA 52722)
  • Isle Casino Waterloo (777 Isle of Capri Blvd, Waterloo, IA 50701)
  • Lakeside Casino (777 Casino Dr., Osceola, IA 50213)
  • Prairie Meadows Racetrack & Casino (1 Prairie Meadows Dr, Altoona, IA 50009)

William Hill offers online and multiple retail sportsbooks in Iowa, along with a partnership with Harrah's Council Bluffs. It is licensed by the Iowa Racing and Gaming Commission.

William Hill Promo Code Michigan

Launched online on Jan. 22, 2021, with online and retail sports betting in partnership with the Grand Traverse Band of Ottawa and Chippewa Indians. The Michigan betting site has online casino gaming through William Hill and retail sportsbook locations at The Onyx Sports Book at Turtle Creek Casino (7741 M-72, Williamsburg, MI 49690) and a satellite location at Leelanau Sands Casino in Northern Michigan (2521 N. West Bay Shore Dr, Peshawbestown, MI 49682). William Hill is licensed by the National Indian Gaming Commission and Michigan Gaming Control Board.

William Hill Promo Code New Jersey

William Hill established its sportsbook in New Jersey in 2018. It has retail sportsbooks at Monmouth Park (175 Oceanport Ave., Oceanport, N.J. 07757), Tropicana (2831 Boardwalk, Atlantic City, N.J. 08401), Caesars Atlantic City (2100 Pacific Ave, Atlantic City, N.J. 08401) and Ocean Casino (500 Boardwalk, Atlantic City, N.J. 08401). William Hill also had online casino gaming and partnered with the NHL's New Jersey Devils, which includes a sports lounge at the Prudential Center. William Hill is licensed by the New Jersey Division of Gaming Enforcement

William Hill Promo Code Tennessee

Tennessee launched its online and mobile platforms on March 11, 2021. Since Tennessee has no commercial casinos or sportsbooks, William Hill operates only as an online entity. State law legalized online-only sports betting on Nov. 1, 2020. William Hill is licensed by the Tennessee Education Lottery Board of Directors.

William Hill Promo Code Virginia

Launched Feb. 3, 2021, with online sports betting and retail coming soon. William Hill became the first operator to offer sports betting inside a professional sports complex through a deal with Capital One Arena in Washington, D.C. William Hill has partnerships with the Washington Capitals, Wizards and Mystics as their official sports betting partner. Virginia sports betting laws prohibits betting on collegiate sports involving Virginia-based schools. William Hill is partnered with the City of Danville, VA, which plans to build a retail casino. The William Hill brand is licensed by the Virginia Lottery.

William Hill Promo Code West Virginia

Launched its online and mobile app on Sept. 4, 2020 and offers a retail sportsbook at land-based partner Mountaineer Casino & Racetrack (1420 Mountaineer Cir, New Cumberland, W.V. 26047). Customers in West Virginia have access to online casino gaming through William Hill, which is licensed by the West Virginia Lottery Commission.

Big Apple

William Hill wasn't among the operators that applied for, and were granted, NY sports betting licenses. We will keep you posted when, and if, William Hill is among the list of New York betting apps.

William Hill Sportsbook Bonus Code FAQs

What's the Promo Code for William Hill?

The promo code William Hill requires is BOOKIESRF to partake in the new-customer welcome offer of a risk-free first bet up to $500. Enter the BOOKIESRF promo code during registration.

How do I get my Free Bet on William Hill?

You get your free bet on William Hill if your first bet loses. Your account will be credited with a free bet equal to the amount you wagered on your initial, losing bet. Free bet is credited within 72 hours of the bet settling and will be available to use within seven days of being credited.

How do I Use William Hill Bonus?

Use a William Hill bonus by selecting the bonus funds option from the bet slip. Should your initial bet lose you'll be credited with a free bet equal to the amount you wagered. This free bet can be applied to any wager made after the qualifying first bet. You'll have seven days to use the bonus funds before they expire.

Does William Hill Have a No Deposit Bonus?

No. William Hill doesn't offer a no-deposit bonus for its sportsbook. Your first bet, however, on the William Hill sportsbook will be risk-free up to $500.

What Sports Can I Bet On using my William Hill Offer?

William Hill lets bettors place their bets on a broad range of sports. You will find bets for things like the NFL, NBA futures, college football betting, and more.

How do I Get my Bonus on William Hill?

To get your bonus on William Hill you must enter BOOKIESRF during account creation and deposit at least $20 into your account, then place a wager on anything the sportsbook offers. If your first bet loses, you'll be credited with bonus funds equal to the amount of your first wager, which you can use on any new wager through the William Hill sportsbook.

What is the Best Bonus Code for William Hill?

The best bonus code for William Hill right now is BOOKIESRF. Use during account creation and deposit at least $20 into your account, then place a wager on anything the sportsbook offers.

What is the William Hill Sportsbook Welcome Bonus?

The William Hill sportsbook bonus is a risk-free bet on your initial wager up to $500. Should your first bet lose, you'll be credited the amount you wagered in bonus funds to be used within seven days.

Can You Redeem a Bonus Code on the William Hill Mobile App?

Yes, you can redeem a bonus code on the William Hill mobile app by entering BOOKIESRF during account registration to qualify for the new-customer welcome promotion of a risk-free first wager up to $500.

About the Author

Mario Sanelli for Bookies.com
Mario Sanelli
Mario Sanelli is a Colorado-based reporter for Bookies.com. The Colorado native previously was the editorial assistant and a general-assignment reporter at The Denver Post.