Betway’s profile in Ireland has been enhanced by the sponsorship arrangement with West Ham United Football Club. The company also has several high-profile deals with major sporting venues and organisations, including Cheltenham and Aintree racecourses and World Snooker. Betway also sponsors Ninjas In Pyjamas, a world famous Esports team.
The Ireland-facing operation is licensed and regulated by the UK Gambling Commission. Betway is a member of the International Betting Integrity Association and has signed up with the Independent Betting Adjudication Service (IBAS). These relationships indicate a reputable betting brand that has been part of the European online gambling industry since 2005.
Betway Key Features
Betway offers sports betting across about 20 sports which have been handpicked to serve the Irish market. Football is by far the most popular but customers place many bets on Gaelic hurling and Gaelic football which are predominantly played in Ireland. The pre-match and in-play markets are complemented by a welcome offer of up to €30 as free bets.
Account holders who have registered from Ireland can enjoy the benefits of a package of ongoing promotions. At the time of writing this included the following:
- Free Bet Club offering €10 in free bets every week.
- Esports weekly matched €10 free bet.
- Pick 4 to Score (Football)and 4 to Win (Horse Racing) to win €50,000.
There are also a number of sports in which if the backed team leads by a certain margin the bet is settled as a winner regardless of the final outcome. Build Your Bet is Betway’s customised betting facility and Betway Boosts offer enhanced odds for football multiples.
Welcome Bonus and Payment Options
New players who register from Ireland and enter the optional Betway bonus code are eligible for a welcome bonus. This comes in the form of up to €30 in free bets and is activated by the first deposit after creating a new account. The offer is subject to the following specific Terms & Conditions:
- New customers in Ireland who are aged 18 and older and existing customers do not qualify.
- The minimum deposit is €10.
- 100% bonus based on first deposit.
- The maximum bonus is €30.
- Wagering requirements of one times the bonus.
- Qualifying bets must be placed at odds of 1.75 or bigger.
- Only credit card, debit card and Paypal deposits count. No Skrill or Neteller.
- The offer stands for 7 days after registration and the free bets expire after 7 days.
- Any winnings from the free bets do not include the stake.
- The offer is subject to Betway’s general Terms & Conditions.
This offer is a genuine 100% matched deposit bonus because the value of the bonus equates to the qualifying deposit. The wagering requirements are not excessive and the odds restrictions are fair. The bonus amount is about average for Irish operators who have similar offers. However, it is a good inducement for Irish sports bettors to open an account and make the first deposit.
Betway’s main payment options for registered account holders in Ireland include Visa, Mastercard, Paypal, Neteller, Skrill and Bank transfer. The minimum deposit and withdrawal is €10. Deposit times are instant. Deposits are free of charge but some providers may impose a service fee for carrying out a payment transaction.
Betway Betting Markets
The main betting sports with Betway that generate the most bets and highest turnover in Ireland include Soccer, Horse racing, Gaelic Football, Gaelic Hurling, Tennis and Basketball.
Betway offers soccer odds from over 200 leagues and Cup competitions in more than 40 countries. The site features betting on continental leagues such as the Champions League in Europe and international tournaments like the world.
The main domestic leagues in Europe attract most bets and the most popular is the Premier League in England. Betway displays the match result for each fixture and a link to about 50 additional markets under the following headings.
Bet Builder allows customers in Ireland to create personalised multiples from a number of events in a match. Pre-Built Bets combine elements of a match like corners and goals. The Cash Out option allows customers to close a bet before expiry to guarantee a profit or limit the loss.
Horse racing is a hugely popular betting sport in Ireland and Betway provides a comprehensive service. The site and mobile app feature betting from meetings in the UK and Ireland and international fixtures. The most popular bets are Win, Each-Way and Forecasts.
Irish bettors enjoy ante post betting on future races but until the Non-Runner/No Bet concession is introduced and withdrawn horse means stakes are lost. The most popular ante post markets are for the Cheltenham Festival and Royal Ascot and standalone races like the Grand National and Derby.
Betway publishes betting on the two sports run by the Gaelic Athletic Association, football and hurling. Customers in Ireland can bet on county and All-Ireland championships. The most popular markets across both Gaelic sports are the match winner, handicaps and totals.
Customers in Ireland can bet on global sports like tennis, basketball, golf, boxing and motor racing. Sports most popular in the UK like snooker and darts are covered. In addition to the regular sports, bettors in Ireland can place wagers on Politics, Esports and TV and Entertainment Specials.
In Play Betting
Customers in Ireland can place live bets at the Betway in-play interface. The most popular sports for live betting are soccer, tennis and the Gaelic sports. There is no live streaming but bettors have access to an animation of the progress of play and live match data.
Betway takes down the odds after a significant event like a goal in football or break of serve in tennis. The updated markets appear after a short delay. Cashing out gives bettors the choice to close a pre-match bet or bet earlier in the live event to take any profit or restrict the loss regardless of the final outcome.
App and Site Experience
Customer Support with Betway
Betway offers 24 hours a day, 7 days a week support for customers located in Ireland. The contact methods are email, telephone and Live Chat. There is no evidence in reviews of poor response times which can be as little as one hour so issues are handled in a timely manner.
Betway Help provides support in the main functions of the site, including account management, banking, promotions and sports betting. There is a Search box in which customers enter a keyword or phrase and any relevant guidelines are displayed.
The Ireland-facing Betway operation provides measures that encourage responsible gambling which is a major issue with the UK Gambling Commission. Customers can set deposit limits and self-exclude. Betway has associations with bodies in Ireland that provide support for problem gamblers.
App & Site Experience
There is a downloadable mobile app for Android and iOS users living in Ireland. Both apps are easy to download in a short space of time. The website can also be installed on smartphones and tablets, as long as the browser is optimised for mobiles.
Despite reports of slow loading, the Betway app is easy to use. The menus and links make for easy navigation to a specific area of the app. The Search box allows users to locate a league, event or team on the basis of a relevant combination of words or a keyword.
There are no mobile specific offers and mobile users cannot activate a welcome bonus specifically issued for the app. However, the Betway app features the standard welcome bonus and the package of loyalty offers for current players.
The Betway website looks sharp and is well-designed. The menus and Quick Links take users for areas of the site in a seamless manner. There are banner links to ongoing promotions on the main sports page which also displays the main betting events of the day.
The website has no major flaws or missing features. Customers have access to a great deal of support information and responsible gambling measures. The banking options mean deposits are processed immediately so betting funds are available without delay.
Betway Final Verdict
Betway is an outstanding destination for sports bettors residing in Ireland. The brand has been active in online gaming since 2005 so there is plenty of experience. The website and mobile app are well-structured and easy to navigate. The welcome bonus is not difficult to claim and free bets are credited to current players. Betway provides a positive sports betting experience for account holders who register from Ireland. It is a recommended online bookmaker in a competitive field.