Best Odds Guaranteed Bookies UK for July 2025
When betting on horse racing, our readers always want to get the biggest prices to get the most value from their punting. One way of achieving this aim is by choosing best odds guaranteed bookies. This concession is available with a number of top betting sites, with best odds guaranteed ensuring bettors can take an early price and get paid out at the starting price (SP) if the latter is bigger.
Offers Verified on July 2nd
Best Odds Guaranteed Bookies
It makes complete sense to choose best odds guaranteed bookies when you’re wagering on horses and greyhounds. It means that you’re consistently getting a bigger price with your punting and therefore a larger payout when you back a winner.
You can find out where to get best odds guaranteed on this page and also discover what kind of welcome bonus is being offered by each of the best odds guaranteed betting sites. It’s worth considering the new customer betting offers before signing up.
Naturally, you should aim to take advantage of best odds guaranteed betting offers by tapping through from Bookies.com. This should ensure you get the biggest welcome bonus along with best odds guaranteed.
Each of the bookmakers that have this concession will outline their best odds guaranteed times, with customers generally able to take advantage of the early prices from a specific time of day such as 8am on the day of the race.
Top 10 Trusted Best Odds Guaranteed Betting Sites
Step this way for the best odds guaranteed bookies that we recommend at Bookies.com. In addition to best odds guaranteed, there’s also the chance to benefit from a welcome offer when you sign up. You will also find that these bookmakers with best odds guaranteed will have other racing offers available to their customers. It’s not uncommon to find they have best odds guaranteed greyhound racing also on the menu, which is great for the latest meetings.
William Hill Best Odds Guaranteed
William Hill best odds guaranteed has been in place for several years, with customers also able to land £30 worth of horse racing bets when they bet £10 as part of the William Hill sign up offer. There’s the chance to get best odds guaranteed on all UK and Irish horse racing, with customers able to win a maximum of £25,000 on a daily basis.
There are also horse racing price boosts available on a daily basis, with customers able to get a boosted double and there’s also the chance to enjoy live streaming of the action from start to finish. William Hill offers Top Price Guaranteed, which is essentially an extended version of best odds guaranteed. The site won't be beaten on price from midday the day before selected races until the off time.
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bet365 Best Odds Guaranteed
We’re a big fan of bet365 best odds guaranteed and have regularly benefitted from this concession, with this being one of the best betting apps for horse racing and greyhound racing. You can place a bet on any horse race from 8am UK time on the day of the race, with this applying to all meetings aside from Australia, New Zealand, Japan, Singapore and Hong Kong.
It applies to the standard win and each-way fixed-odds markets, while customers can also land £30 worth of free bets when they bet £10, and you can also benefit from Super Boosts and each-way extra every day.
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Ladbrokes Best Odds Guaranteed
Bet £5 and get £20 worth of free horse racing bets as part of the Ladbrokes sign up offer. You can then take advantage of Ladbrokes best odds guaranteed, with this applying to all UK and Irish horse racing.
Take an early price from 8am on the day of the race to qualify for BOG, with customers also able to build their own racecard with the races that interest them the most. We recommend checking out the daily big boosts that are available along with the races where bettors are able to get extra places for each-way betting.
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Unibet Best Odds Guaranteed
There are best odds guaranteed betting offers available at Unibet along with the chance to get £40 worth of bonuses split up between the sports and casino sides when you sign up and bet £10.
There is best odds guaranteed available on all UK and Irish race meetings, while Unibet will also live stream all the races providing you have a funded balance. There is also a great concession where you can get money back as a free bet if your horse comes second, which is applied to selected races on a daily basis. Unibet has introduced the Same Race Multi, which allows customers to place up to four different outcomes on the same race, much in the same way you would a bet builder on a football game.
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BoyleSports Best Odds Guaranteed
Among the best betting sites with best odds guaranteed is BoyleSports, where new players can secure £30 in free bets and a £10 casino bonus as well as a 25% bet builder boost on every game when signing up and betting £10 as part of the BoyleSports sign up offer. This is one of the best odds guaranteed betting offers that apply to both singles and multiples, which is a great promotion. There is also best odds guaranteed greyhound racing available, with money back available on selected meetings if your horse is second to an SP favourite.
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Coral Best Odds Guaranteed
The Coral sign up offer lets new customers land £20 in free horse racing bets when you sign up through Bookies.com and bet £5. A great concession as not many betting sites with minimum deposit of £5 are available.
Coral is of the best odds guaranteed bookies that start the concession as early as 8am on the day of the race, with customers able to enter the Racing Super Series promo. It’s a free-to-play horse racing prediction competition where you can win up to £25,000 by getting all your horses right.
Betfred Best Odds Guaranteed
Betfred best odds guaranteed has been in place for several years, and it is one of the best bookmakers for horse racing in general. Use the Betfred promo code BETFRED50 in order to land £50 worth of free bets when you sign up and bet £10.
You can also benefit from a 10% winnings boost and a free bet if your horse finishes second. This bookie also has extra-place races along with the chance to land bonuses on top of multiple wagers.
BetVictor Best Odds Guaranteed
BetVictor offers best odds guaranteed from 9am on the day of the race. Take an early price on any selection in a UK or Irish horse race, with this bookmaker also having a Run For Your Money concession, which pays customers back on horses that refuse or lose all chances at the start of the race.
There are lots of Daily Racing Specials available with one of the best odds guaranteed bookies which has a generous welcome bonus to get you started. Claim £30 in free bets and 100 Big Bass free spins to use on either Big Bass Amazon Xtreme, Big Bass Bonanza or Big Bass Splash when you register and bet £10 as part of the BetVictor sign up offer.
BetUK Best Odds Guaranteed
Bet £10 and get £30 in free bets when you sign up with BetUK, with this being one of the best odds guaranteed bookies that has live streaming available on meetings all over the world.
The best odds guaranteed concession applies to UK and Irish race meetings, with this bookmaker also having a promotion called each-way plus where you can get extra places and you will find many races where this benefit can be landed.
Betway Best Odds Guaranteed
Among the bookmakers with best odds guaranteed is Betway, with customers able to land a unique new customer offer when signing up with Bookies.com. You can firstly get up to a £30 matched free bet, with the first punt needing to be an acca with three or more selections on either football, horse racing, tennis, cricket or basketball. Once the acca is settled, you will get your matched free bet, as well as 100 free spins to use on the More Usual Suspects slot and a £30 Uber Eats voucher.
It is one of the best betting sites around, and you can land this concession on UK and Irish racing from 9am UK time on the day of the race. There’s also a daily free bet special when you place a horse racing acca, while Betway provides extra-place races on a daily basis.
| ⚽ William Hill Best Odds Guaranteed Offer | Bet £10, Get £30 in Free Bets |
| ⚽ bet365 Best Odds Guaranteed Offer | Bet £10, Get £30 in Free Bets |
| ⚽ Ladbrokes Best Odds Guaranteed Offer | Bet £5, Get £20 in Free Bets |
| ⚽ Unibet Best Odds Guaranteed Offer | Bet £10, Get £40 in Bonuses |
| ⚽ BoyleSports Best Odds Guaranteed Offer | £40 in Free Bets + Up to £120 in Free Bets for Royal Ascot |
| ⚽ Coral Best Odds Guaranteed Offer | Bet £5, Get £20 in Free Bets |
| ⚽ Betfred Best Odds Guaranteed Offer | Bet £10, Get £50 in Free Bets |
| ⚽ BetVictor Best Odds Guaranteed Offer | Bet £10, Get £30 in Free Bets + 100 Free Spins |
| ⚽ BetUK Best Odds Guaranteed Offer | Bet £10, Get £30 in Free Bets |
| ⚽ Betway Best Odds Guaranteed Offer | Up to £30 Matched Free Bet + £30 Uber Eats Voucher |
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Best New Betting Sites with Best Odds Guaranteed Ranked by Experts
There are a growing number of horse racing betting sites that offer best odds guaranteed, and that includes some of the newer betting sites. These new betting sites are all worth checking out, and there’s the chance to land a new customer bonus to get you started. Make sure you find out the best odds guaranteed times to ensure you are taking an early price that is going to qualify for this concession with best odds guaranteed bookies.
BetMGM
There’s the chance to land £40 in free bets when you bet £10 at BetMGM UK . We also like the fact that you can get daily 10% profit boosts on horse racing, with punters required to opt in for up to seven weekly enhanced prices. Live streaming of UK and Irish race meetings is available, and you can often get race specials along with the chance to get each-way your way.
Parimatch
Parimatch is one of the best odds guaranteed bookies worth checking out, with readers able to land up to £20 worth of free bets when you bet £10. It’s great to get value on all UK and Irish race meetings, with customers able to enjoy in-play odds for some of the longer distance encounters.
This is also one of the best betting sites with live streaming that can be accessed by having a funded account or placing a bet on the action. There are also Bet Boosts for racing provided on a daily basis.
QuinnBet
Horse racing best odds guaranteed can be enjoyed at QuinnBet, and there’s also the chance to get 50% of your first-day losses in free bets up to £25 when you first sign up as a new customer and bet at least £10. You can log into your account to watch any horse races in the UK and Ireland, with lots of extra-place races available on a daily basis. This is one of our favourite best odds guaranteed bookies for multiple bets, and you can get a 10% boost on top of winning Yankees.
TalkSport Bet
It’s great to enjoy best odds guaranteed at TalkSport Bet, which applies to horse racing in the UK and Ireland, with Racing Bet Boosts provided on a daily basis. Bet on a favourite to win by a specific number of lengths or alternatively get a boosted double for two fancied horses.
There’s also the chance to boost the odds on any horse by betting on winning distance, with new players able to secure £50 worth of free bets when they sign up and bet £10. The £50 is spread evenly with £25 coming on sports and £25 coming on casinos bonuses.
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What is Best Odds Guaranteed?
Best odds guaranteed is a horse racing promotion that has been embraced by many of the best fast withdrawal betting sites. Most bookies have always provided early prices for UK and Irish race meetings, but customers previously had to decide whether to take these early odds or alternatively choose to have the SP instead.
The obvious drawback with the above is not knowing whether a horse’s odds will shorten or drift for a particular race. However best odds guaranteed horse racing means that you automatically have the early price in your pocket and will get paid at these odds unless the SP ends up being bigger.
Bookmakers will specify the best odds guaranteed times where you can take advantage. This is usually at 8am or 9am on the day of the race, giving you the opportunity to take an early price well in advance of the race taking place.
Say you bet on a horse at the Cheltenham Festival by taking the early price of 2/1 only to find that it wins with an SP of 3/1. With horse racing best odds guaranteed, you would get paid out at the latter odds, which represents a bigger payout. However, you might also back a horse at 2/1 and find that the price shortens to 6/4 before it wins. In the latter case, you get the 2/1 pay out for taking the earlier odds.
Best Odds Guaranteed Times
It’s imperative that you know the best odds guaranteed times when taking advantage of this horse racing promotion at Apple Pay betting sites You will see that bet365 best odds guaranteed and Ladbrokes best odds guaranteed are available as early as 8am on the day of the race, but other bookmakers will only provide this concession later on. Make sure you are getting best odds guaranteed when you bet with any of the below operators, particularly at the biggest meetings such as the Cheltenham Festival and Grand National.
It's usually the case that you will see BOG specified next to the race meetings and the races themselves to ensure you know how to benefit with the best odds guaranteed bookies. This sometimes extends to best odds guaranteed greyhound racing too, with customers able to benefit when they bet on dogs they want to back.
| Best Odds Guaranteed Bookmaker | BOG Time |
| 💰 William Hill | 🕐 8am |
| 💰 Bet365 | 🕐 8am |
| 💰 Ladbrokes | 🕐 8am |
| 💰 Unibet | 🕐 8am |
| 💰 BoyleSports | 🕐 8am |
| 💰 Coral | 🕐 8am |
| 💰 Betfred | 🕐 8am |
| 💰 BetVictor | 🕐 9am |
| 💰 BetUK | 🕐 11am |
| 💰 Betway | 🕐 9am |
| 💰 BetMGM | 🕐 11am |
| 💰 Parimatch | 🕐 9am |
| 💰 QuinnBet | 🕐 10am |
| 💰 TalkSport Bet | 🕐 9am |
Betting Offers at Bookmakers With Best Odds Guaranteed
Best odds guaranteed bookmakers will always provide new customers with a generous welcome offer. We have listed the different types of welcome bonus below. When you take advantage of horse racing best odds guaranteed, take a moment to understand the steps required in order to land a free bet.
There are also existing customer offers at betting sites with best odds guaranteed. So there’s the chance to enjoy a sign-up offer and then take in other promotions in addition to best odds guaranteed. It’s great to identify bookmakers with best odds guaranteed and a host of other horse racing promotions that can be enjoyed.
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Matched Deposit Offers
Many betting sites will provide customers with the chance to get a matched deposit bonus offer. As the name suggests, betting sites with best odds guaranteed will match your initial deposit with a bonus of the same amount.
This means double the bankroll to enjoy your horse racing bets, with customers potentially required to wager at minimum odds. There might also be turnover requirements where you need to play through the bonus a certain number of times.
No Deposit Bonuses
While rare, some bookmakers will provide customers with no deposit bonuses. Although these are unlikely to be welcome offers, there is often the chance for players to benefit from these types of promotions at a later stage.
Best odds guaranteed bookies will always reward punters who place horse racing wagers on a regular basis, and it’s great to get a bonus where no deposit needs to be made. You can often get notifications of these with the best betting apps.
Online Casino Bonus Offers
In addition to best odds guaranteed, many of these bookmakers will also be among the best online casinos around. All of the bookmakers with best odds guaranteed on this will have top online casinos where you can claim a welcome bonus. This might be in the form of a deposit bonus along with free casino spins, allowing customers to enjoy the most popular or new slot games.
Price Boosts
All best odds guaranteed bookies will provide customers with price boosts in one form or another. That means you can get best odds guaranteed horse racing and also benefit from enhanced odds on a daily basis.
These horse racing price boosts are usually featured on the homepage, and you might find a daily double featuring two horses to win or a favourite to win by a specific distance. It’s great to get boosted odds when backing a selection that you fancy.
Money Back Specials
Money back specials are also relatively common with the horse racing bookmakers. It might typically be the case that you can get money back on a horse if it finished second to the SP favourite or you could get money back if your selection falls at the first fence. The best odds guaranteed betting sites will create money back specials around the big meetings and that includes Cheltenham betting offers at the festival.
Enhanced Odds
There’s the chance to get Coral best odds guaranteed along with enhanced odds. Any odds boost to a winning selection will, of course, result in a bigger return, and there are a number of ways to secure enhanced odds.
For example, you might back a horse to win by a specific distance where you can get a larger price than a runner simply landing a victory. In addition, best odds guaranteed itself actually affords customers enhanced odds on a regular basis.
Acca Insurance
Acca insurance is always worth looking out for, with customers able to enjoy it on a range of different sports. Most commonly associated with football, you can make a number of selections and get money back if one leg lets you down.
The money back can come in the form of cash or alternatively as a free bet. Each selection usually has to be at minimum odds for you to benefit from this concession.
Bet Builder
All of the best odds guaranteed bookies will provide customers with a chance to place a bet builder. This is similar to an accumulator but is actually a multiple bet relating to the same event. It’s a great way of taking control of your bet and adding in picks that you think might happen in a football match.
The best bet builder sites will also provide boosts on your picks, and they can be great fun, with lots of different markets from which to choose.
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Cash Out
It’s always good when you sign up with best odds guaranteed bookies and have the opportunity to cash out your wagers. This often applies to horse racing and can be especially good for racing accumulators when some of your selections have won.
The best online betting sites with cash out will also provide this on lots of sports, and you will find that it extends to in-play betting, where the offer can increase or decrease according to what’s happening on the pitch with the best in-play betting sites.
Live Streaming
The majority of bookmakers listed on this page provide best odds guaranteed and live streaming. That means being able to take advantage of early prices knowing you’ll get paid out if the SP is bigger and also watching your bet unfold with live betting sites without a subscription. It’s great to watch a race from start to finish along with enjoying audio commentary.
Fast Withdrawal
If you back a winning selection, you will want to get your winnings in a short space of time. That’s where the fastest withdrawal betting sites come in. It’s good to have the sort of payment methods that can ensure a speedy withdrawal that suit everyone's bankroll.
Best Odds Guaranteed Horse Racing
Best odds guaranteed betting offers are plentiful, but it’s worth understanding this promotion and how it might differ between the different bookmakers. For starters, best odds guaranteed might only apply to UK and Irish horse racing with some Trustly betting sites, while others might also extend this offer so that it covers some of the race meetings further afield such as France or USA.
It's also important to establish the best odds guaranteed times. None of the betting sites with best odds guaranteed will allow you to get the BOG concession on antepost racing. However, best odds guaranteed horse racing can start as early as 8am, and that includes bet365 best odds guaranteed, where you can start taking early prices and get SP if the latter ends up being bigger.
Best Odds Guaranteed Greyhound Racing
It’s great if this offer extends to best odds guaranteed on greyhound racing, with customers often able to find the latest meetings have best odds guaranteed in place with the best greyhound betting sites. The first thing to establish is which of the bookies extend their service to dog racing. There won’t be as many as you will find with best odds guaranteed horse racing.
Once you have noted which operators to choose, you can understand which meetings are covered by BOG and when the concession goes live in the morning. There can be a huge range of greyhound races throughout the course of the day, and the SP ends up being bigger than the early prices a good deal of the time.
Football Best Odds Guaranteed
While there’s technically no best odds guaranteed at football betting sites, that doesn’t mean you can’t secure the biggest prices on a consistent basis. It helps to have an account with a number of the best betting sites so that you can compare the latest football odds and always get the most value from the selections you want to back.
In addition, you will find that there are daily price boosts available for the biggest football matches. This might enable you to back a team to win at an enhanced price, while it’s also quite common to have pre-populated bet builders at larger odds.
Therefore, best odds guaranteed is possible for football even if it’s slightly different to horse racing. Once you have decided on a selection to back using our expert football betting tips, shop around for the biggest price in order to maximise your potential return on a consistent basis. The same thing applies to accumulator bets where you might be able to get a bonus on top of winning, in addition to accumulator insurance.
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Benefits of Best Odds Guaranteed
There are several benefits to choosing best odds guaranteed bookmakers for your horse racing bets. We have listed them below, with horse racing fans essentially being short-changed by not opting for a bookie that is able to provide this concession when wagering on horse racing and greyhound racing.
Additional Value
The most obvious benefit with the best odds guaranteed promotions is that you secure additional value every time you back a winning selection. You’re effectively getting two prices for one bet, with customers getting paid out at the larger odds every single time. It’s a nice feeling when you get paid out at the SP having taken an early price, especially if the horse has drifted significantly so that the pay out is considerably more at new betting sites UK customers can sign up to.
Convenience
There’s definitely an element of convenience with best odds guaranteed bookies. After all, you don’t need to go shopping around to get the biggest odds if you know that you’re getting the SP as a back-up plan if the latter is bigger. It means you can log into your favourite betting app and wager on a horse with some solid insurance to back you up.
Reduced Betting Risk
Before best odds guaranteed was introduced, customers would be forced to either take an early price or alternatively wait for the SP, a decision that was difficult to take. It was always bittersweet to win on a horse racing bet with an early price when the SP proved bigger in the end. This concession now reduces the betting risk to customers and ensures they get value every time.
Accumulator Boosts
If you are getting horse racing best odds guaranteed prices, this is great news when placing accumulator bets and other multiples. Many best odds guaranteed betting sites will include accas as part of this concession, and it’s great to place a multiple where you are getting the biggest price out of the early odds or the SP. It essentially adds a boost to any multiple wager.
How We Review Best Odds Guaranteed Bookies
Our team of experts have put in meticulous research on the best betting apps UK has to offer, so that you have all the necessary information in one place. It is not just the whether a betting site offers best odds guaranteed that gets them recommended by us, there are also a number of other factors that we consider.
- International racing: best odds guaranteed will always apply to UK and Irish horse racing, but there are some best odds guaranteed bookies that will also extend this concession to meetings further afield. This might include France and Germany, while we may also see BOG for US and Australian meetings.
- Greyhound racing: we’re looking for bookmakers to extend this offer to best odds guaranteed greyhound racing, allowing customers to take early prices on the dogs they want to back and benefit from SP if the latter is bigger. Thankfully, a lot of bookmakers have this available.
- Best odds guaranteed times: the earlier the better as far as best odds guaranteed is concerned. Horse racing best odds guaranteed can start as early as 8am with some of the leading bookies, providing customers with plenty of flexibility when considering an early price.
- Specific markets: it’s important to know the type of bets that apply to the betting sites with best odds guaranteed. The best horse racing betting sites will certainly allow BOG for fixed-odds single bets, and it’s usually the same for each-way wagers. Check out whether it can also apply to multiple bets such as accumulator, Lucky 15 and Yankee.
- Maximum winnings: it’s not unusual to find there’s a cap to how much you can win at best odds guaranteed betting sites. There’s usually a daily limit that can be landed with best odds guaranteed, although this amount is generally so high that it’s not really a consideration for the vast majority of customers.
- Free bet offers: if you’re looking to get Coral best odds guaranteed or Betfred best odds guaranteed, we recommend that you sign up for an account and claim a free bet offer. This welcome bonus is a great way to get started, and you can earn up to five times your original deposit and first bet.
- Multiples: we would ideally like to see no exclusion with any best odds guaranteed offers multiple bets. Many customers love to place a multiple bet, but there might be restrictions with some bookmakers as far as bet type is concerned.
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Best Odds Guaranteed Payment Methods
The bookmakers with best odds guaranteed will offer customers a wide range of payment methods. This is great when registering an account before going ahead and making a first deposit. In this section, we will detail the most popular payment options so that you can choose which works best of all for you.
- Visa debit card: register your card securely within your bookmaker account and transfer funds to and from your bank account.
- Maestro debit card: make a deposit with best odds guaranteed bookies by adding your Maestro card details and then use this on a repeat basis, with fast withdrawals also available.
- Mastercard debit card: although a Mastercard credit card betting sites aren't allowed, a debit card is a popular option and will ensure you can claim best odds guaranteed betting offers.
- Apple Pay: if you want bet365 best odds guaranteed, iOS users will be able to deposit at this betting site that accepts Apple Pay.
- Google Pay: another app-based payment method, with several betting sites with best odds guaranteed enabling customers to deposit using an Android device.
- PayPal: horse racing best odds guaranteed can be secured when you make a deposit through PayPal and this is a quick and secure e-wallet method that helps make PayPal betting sites increasingly popular.
- Neteller: another popular e-wallet option thatFUF is accepted by bookies. Make instant deposits and quick withdrawals.
- Skrill: the third e-wallet payment method that is available. You are sent to a third-party site to make a transaction and this is a convenient way to fund your balance at Skrill betting sites.
- Trustly: more betting sites with Trustly are becoming available, and it’s a secure way of making bank payments without needing to register a debit card.
Best Odds Guaranteed FAQs
What does BOG stand for?
BOG stands for Best Odds Guaranteed. It’s a horse racing offer which allows you to get the bigger of the early price or the starting price when it comes to your selection. When you are betting on the UK and Irish racing, you should always make sure you are getting best odds guaranteed.
What bookies offer best odds guaranteed?
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Why do bookies offer best odds guaranteed?
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