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New Betting Sites Australia: Top Australian Bookies September 2023

Every year multiple betting sites launch in Australia, presenting competition to the trusted bookies that currently exist down under. There’s constantly a flood of Australian sportsbooks that punters have to choose from when placing bets on sporting markets, but how do you know the best Aussie bookies you can trust?

That’s where Bookies.com comes in. Whether it’s Australian betting sites that have been established or the new betting sites that emerge on the betting market, our guides will help you decide the best betting sites that meet your punting needs.

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Best Betting Sites Australia 2023

  • PlayUp - Best Fixed Odds.
  • bet365 - World's Favourite Betting Company.
  • betfair - Best Odds Guaranteed.
  • Unibet - Daily Racing Rewards In One Place.

From start to finish, we consider every Australian bookies on our list worth your while. It's important to note that the standards for all our recommendations are extremely high and we do not take our job of delivering comprehensive reviews on betting sites lightly.

We believe that if we’re going to deliver reviews on Australian sports betting sites, you can read it with confidence in the knowledge that not only will your money be safe, but you’re getting an experience that is slick and enjoyable.

We put our reviews together so our readers can make an informed decision, but when it comes down to it, the decision is ultimately yours.

Why Trust Our Australian Betting Site Reviews

Our Australian betting site reviews are written by a team of experienced betting experts whose job it is to give unbiased reviews of licensed betting agencies across the country.

We only endorse Australian sports betting sites that are legally licensed to operate in the country, which means they conduct business to the highest of standards. You can also verify the legality of any bookmaker we endorse by checking their name on the Australian Communications and Media Authority register for legal Australian bookmakers.

These reviews were conducted by sports punters, for punters – so you know when you’re signing up for one of our recommended sports betting sites, it’s one of the bookie sites we know and love ourselves.

How to Choose the Best AU Betting Site for you

When choosing the best sports betting sites for you, there are a number of factors you must weigh up before you make the decision to sign up to one of the Australian betting sites. Our experts have put in the hard yards to deliver so you can wager your cash with the trusted betting sites that we recommend, alongside any online betting sites that emerge on the bookmaking landscape.

When assessing the best betting sites for your punting needs, the list below details the elements you should be factoring in before signing up to an online betting company.

License to Operate Betting Sites in Australia

The most important factor when picking a bookmaker is whether they have the legal permission to operate in the country. We advise you to stay away from any betting site that does not have a license to operate in Australia, as you will have no viable means of retrieving your hard-earned money should an unscrupulous bookmaker suddenly close shop, or more simply, walk away with your money.

Reputation

A bookmaker’s reputation is another key factor, as it is formed over thousands of unique customer experiences over many years. You will notice that bookmakers with a good reputation in the industry will work harder to keep it. As a punter, you’ll want to pick a bookmaker that has made a positive name for itself in the industry and is led by a reputable management team, like the ones we’ve shortlisted on our website.

Odds & Payout

Every bookmaker will have a slightly different set of betting odds on any given sporting match. Much of this is determined by the sports betting market and the bookies’ own margins. As a punter, you will notice that while the competitive odds offered may be similar between bookmakers, they will rarely be exactly the same.

That being said, some Australian bookmakers are notorious for setting betting odds that are consistently under the market, so we’ve made sure to steer you clear of those. We will point you in the direction of great fixed odds.

Deposit and Withdrawal Ease

Having a wide selection of reputable payment methods is a good way of judging a bookmaker’s overall standing in the market. If you have a preferred payment method, such as Credit/ Debit Card, POLi, Skrill, Neteller, and/or Paypal, make sure your bookmaker has this payment method listed as one of their available payment options.

Remember that some payment methods are instant, whilst others are not. You’ll also want to take note of any deposit or withdrawal fees, and any minimum amounts you’re required to deposit or withdraw at any time.

Ease of Use

There is no use for a bookmaker to have the best odds if there is no discernible way to make a quick and easy bet. Each bookmaker that our team has reviewed has been judged from sign-up and first-deposit all the way to placing a bet and withdrawal - making sure the process is fast, easy, and safe, all the way through.

Customer Support

A bookmaker’s customer support team can make all the difference in solving any issues that could come up without fuss or frustration from your end. We only recommend the best Australian bookmakers that offer a live, 24/7 customer support center, multiple methods of contact, and fast dispute resolution.

Sign-Up Bonuses

Under the measures set out by the National Consumer Protection Framework (NCPF), each Australian state and /or territory has introduced its own set of laws governing whether or not a bookmaker can market and offer sign-up bonuses to its residents. These laws are the responsibility of the bookmaker themselves, so if you see a sign-up bonus, there is no need to worry, make the most of it.

Loyalty Bonuses

On the other hand, bonuses for punters that have pre-existing accounts fall under a different category. For the most part, this is allowed in many states and territories across Australia. Registering with multiple bookmakers is the best way of ensuring you’re kept up to date and getting the most out of their latest offers.

Sports Coverage

Every bookmaker will have their strengths and weaknesses. As punters betting, you’ll want a bookmaker that has made a name for itself in covering the sports betting markets of your choice, whether that be soccer, cricket, horse racing, greyhound racing, basketball AFL or NRL. This way, you’ll always have the most competitive odds and payouts.

Best Australian Betting Sites

Picking the best Australian betting sites is a hassle for punters, but those smart enough to visit our site will know the work has been done for you. Whether you’re an ardent AFL fan who punts on footy, a lover of cricket who bets on the Big Bash League or a horse racing expert who loves a flutter on the ponies, finding the best Australian betting sites that cater to your needs is extremely important.

Best AU Betting Sites for AFL

The Australian Football League is the most popular sporting competition in one of the most sports mad countries on earth, which says a lot. Because of that, the AFL is a huge punting sport, and online bookmakers offer an enormous range of AFL betting markets as a result. Our experts know what users look for when punting on Australian footy, so will only rank and recommend AFL betting sites that offer the best AFL odds and customer service.

Best AU Betting Sites For Cricket

The sport of cricket has been in existence for almost 500 years but it has peaked in its punting popularity in recent years with the invention of Twenty20 cricket, the shortest and most popular form of the game.

The competitions all around the world, including Australia’s Big Bash League (BBL) and the Indian Premier League (IPL) are huge betting sports in Australia and punters can back teams in head-to-head games, as well as a bevy of individual betting markets.

Also don't forget that 2023 is an Ashes summer, so there will be many Australian online bookmakers using this to try to get people to open a new betting account. Look out for Australian betting sites who are running promotions around this time.

Best Horse Racing AU Betting Sites

Horse racing is the most important betting sport in Australia. Punters love having a flutter on the ponies and there’s always racing going on at home and abroad. Australian betting sites offer a number of betting markets on horse racing, including the traditional win and place markets. Any betting sites worth their salt offer markets beyond that, including the normal exotics as well as their own unique markets including favourite vs field and odds or evens to win the race.

Best NRL Betting Sites AU

The NRL is one of Australia’s biggest footballing codes and the top rugby league competition in the world.

The NRL attracts the best players from around the world to strut their stuff on Australian soil and the betting sites roll out the strong betting markets accordingly. Aussie punters can wager on match markets, first and anytime try scorer markets as well as the final margin on a match.

Best Australian Soccer Betting Sites

Australians have many soccer betting sites available to them in 2021, with all the betting sites in Australia that we recommend offering markets on the world game.

Whether it’s the English Premier League, Australia’s A-League or any of the other major soccer competitions from around the world, you can check our recommended online bookmakers page to discover the best soccer betting sites that cater to your wagering needs.

Best Cash Out Betting Sites AU

Need your cash quickly or want to cut your losses with a bet that looks like it’s going to go down?

We’ve gone through all the Australian betting sites so you can be acutely aware of the best cash out betting sites so you can get your cash in your betting account and back in your hands as quick as possible.

Sports Betting Law in Australia

There aren’t a lot of sports betting laws that affect online bookmakers in Australia, but there’s a significant one pertaining to bonus bets that the best betting sites can offer.

It is illegal for Australian bookmakers to offer bonus bets to potential clients as a reason to sign up, however, bookmakers are free to deliver bonus bet and money back specials to their existing clients who have already signed up for Australian betting sites. Contact the customer service team after you read our best betting site reviews to see what offers they can deliver.

Further to that, offering any kind of inducement as a means to get you to sign up is strictly prohibited in every state and territory in this country. The government has also cracked down on existing clients, meaning some bookies may not be able to offer you certain deals on sports and racing, including money back, bonus bets and other specials. Check with the betting sites to see if you will be impacted.

Outside of that, the laws in Australia haven’t changed too much over the years. However, punters now have to ring up and speak to a customer service representative to place a wager on an in-play bet. Check with the betting sites that you elect to sign up for to see what the process is for playing in-play wagers.

New Betting Sites Australia

It is inevitable in such a strong market that new betting sites will pop up all the time, especially in Australia. How can punters know which new Australian betting sites they can trust before they sign up and hand over their hard earned cash?

We all know the established brands, but given the current state of the Australian sports betting landscape, there’s always new Australian betting sites popping up every single year. Not every wanting to leave our readers in the dark, as soon as a new betting site comes on the market, we will produce a review as soon as possible.

Check our review page for reviews on all the latest updates in the Australian betting industry so you can invest your cash with confidence and ensure that your deposits and withdrawals are completed in confidence.

Australia’s Best Betting Apps

To find Australians best betting apps, you should check out or our comprehensive guides on the best betting sites Identifying the best Australian betting app is just as important as finding the best bookie to bet with, given almost all of our betting is done via a mobile phone, but we understand this seems like an overwhelming task.

That’s why we’ve taken the guesswork out of it for you and put together comprehensive guides on all the best betting sites that Australia has to offer, including the mobile phone experience you’ll get with each one.

We recommend going through our rankings of the top betting sites and concluding from that list the best possible sports betting apps to cater to your needs.

Online Betting vs. Offline Betting

Is there anything worse than having to leave the couch to place a wager on sports and racing events? Big cues at the TAB, talking to the person at the counter and worst of all, filling at that confusing betting ticket are all relics of the past.

With the advent of technology and more specifically the internet, just about everything in our lives has been improved for the better, including wagering your hard earned cash on gambling sites. When it comes to sports betting sites, convenience is king and the less punters have to do from start to finish to ensure they get their wagers on sporting events, the better.

With our best betting sites guide, you can pick the bookie that will tend to your every punting need so you don’t have to lift a finger, unlike the old days.

Signing Up to AU Online Bookmakers

To start, you need to identify one or more betting sites in Australia that you can wager with in confidence. Punters can check our detailed betting site reviews to help you do this.

It’s important not just to sign up with the first new betting site you find online because not all of these betting websites can be trusted, but our hard working experts have sifted through the fly-by-night cowboys who may steal funds you deposit or fail to pay out winning bets.

Secondary to signing up, you’ll need to verify your betting account. Most online betting sites these days make this process extremely smooth, utilising an automated feature that allows you to input your driver’s license or other identification card which allows you to withdraw your winnings as soon as possible.

Betting Sites Australia - Cash Cards

Lastly, a number of Australian betting sites offer cash cards, which allow you to take your winnings out as soon as they hit your betting account. Check with the online betting sites you sign up with to see if they offer a cash card.

Once you’ve signed up, all that’s left to do is deposit your cash.

The Home of the Best Betting Tips

We can highlight the best betting sites for you, give you comprehensive reviews on why you should sign up but at the end of the day, if you’re not sure what sporting events you should be betting on; you’re just throwing away your money.

Our team of online sports betting experts not only reviews the best Australian betting sites so you don’t have to. We put the hard work in every single day to provide the best betting tips on horse racing and sports so you can invest your cash wisely. Check our daily tips page for our expert analysis and best bets for racing and sports.

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Betting Sites Australia - FAQs

What’s the best Australian bookie?

Picking the best betting site is in the eye of the beholder. It depends if you’re looking for sports betting or one that focuses on horse racing – or a combination of both. Our recommended Australian betting sites are all ones you can feel safe and confident betting with, from there it's just about catering to your needs.

Is AU betting online safe?

When you bet online with the Australia betting sites that we recommend you can be assured of your safety. Our best betting sites use end-to-end encryption and powerful anti-money laundering protocols in place, there is little chance of your money being stolen.

Are Australian sportsbooks legal?

If you follow our recommended Australian betting sites and sign up with our trusted partners, these are legal. Every betting site that we have reviewed is licensed within Australia and pays tax in this country. We do not recommend any offshore betting companies, because even the bigger companies that were started overseas obtain licenses to operate down under.

How do I place a bet online?

To place a bet online, first you need to sign up for a betting site. Ask yourself “what am I looking for in an online bookmaker?” Some sites are catered towards sports betting while others focus on horse racing. Once you have signed up to a bookmaker it's a matter of safely depositing your funds and picking your selection.

How long does it take to sign up to Betting Sites?

Signing up to betting sites is quick and easy these days. Punters who are looking to place bets with betting sites in Australia can be signed up and ready to deposit in as little as one minute. All you’ll need is your name and address and you’re pretty much ready to go.

How do I verify my betting site account?

To withdraw winnings you’ll need to have your account verified by the betting site. You can deposit funds before verification, you'll be unable to withdraw until the verification process is complete. Thankfully this is a quick process that takes no more than 30 seconds. All you need is a valid driver’s license and you are good to go.

Can I live stream sport with a betting site?

A large number of Australian betting sites offer live streaming on both racing and sport. Check our comprehensive reviews page so you can see which betting sites offer this service before you sign up. Different Australian bookmakers will specialise in streaming different sports, so ensure you check the bookmaker provides streaming of your preferred sport.

Do all betting sites offer mobile betting?

Every betting site we recommend offers betting on your mobile phone, but not every Australian betting site has an app. The bigger companies ensure they have an app for iPhone and Android users. However, every single betting site we recommend has a site that has been optimised for mobile and therefore allows you to bet via your phone.

What is the best Australian betting app?

The best betting app is purely at the discretion of the person wanting using it. Some Australian betting apps offer you quick access to betting markets, while others prioritize live streaming and horse racing. Your best bet is to visit our Australia betting site reviews and make a decision based on the comprehensive reviews our experts have put together.

How do I get paid out?

To get paid out from your selected betting site you need to have a verified account and a bank account in which the funds are to go in to. Further to this, almost every betting company will make you turn over your deposit at least one time in full before you can withdraw your funds.

Do I have to pay tax on my winnings?

Unlike other countries, Australians do not have to pay tax on any of their winnings from a betting site. This means once your dividend is paid in full you are free to withdraw and do whatever you please with your winnings.

About the Author

Adam has worked in online betting for pretty much his entire adult life. Having spent over a decade working for some of the biggest online bookmakers in their operations and content teams, NFL and fantasy NFL are Adam's main focus, but there's always room for some golf, horse racing and soccer, particularly soccer card markets.