Best Online Bookmakers 2021
Compare offers & read top UK bookmaker reviews
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The UK is blessed with the most competitive online gambling market in the world. It is larger and more mature than any other online gambling sector, and it also has the tightest regulation. That means UK punters have a wealth of high-quality, safe, secure, licensed online bookmakers to choose from.
It can be difficult to identify the best UK online bookmakers in such a crowded field, so we created this guide to help you out. Read on to discover the best online betting sites for UK sports fans, the manifold sports you can wager on and how to maximise your enjoyment and your chances of securing a profit.
Are Mobile Sports Betting Apps Available in UK?
The best online bookies in the UK have launched high-quality mobile apps in recent years. This allows punters to bet on football, horse racing , tennis, rugby , cricket, golf and lots of other sports from the palms of their hands. There are dozens of online betting UK apps to choose from, but these are the most popular apps that can be downloaded for both iOS and Android:
- Bet365 UK
- William Hill UK
- Ladbrokes UK
- Coral UK
- Paddy Power UK
- Betfair UK
- BetVictor UK
- Betfred UK
- Unibet UK
- MansionBet UK
- 888 Sport UK
- Betway UK
- SkyBet UK
- 10Bet UK
- SBK UK
- BoyleSports UK
Bonuses & Promotions at UK Sports Gambling Sites
There are hundreds of online sports betting sites in the UK, so operators must work hard to stand out from the crowd. The vast majority of them offer compelling welcome bonuses in a bid to attract new customers. The most common sign-up bonus is a deposit match offer, also known as a "bet and get" promotion. For example, Bet365 offers a 100% welcome bonus worth up to £100. You can deposit up to £100 of your own money, wager it on sporting events, and Bet365 will then match it with free credit. You have to play your bonus credit through once, and any winnings you earn can be withdrawn as cash. MansionBet and Karamba Bookmaker both offer "Bet £10, Get £20" offers, while another UK betting site, 888 Sport offers a "Bet £10, Get £40" promotion.
The concept is always the same: You have to deposit some of your own money, place a qualifying bet, unlock free bet credit and meet certain wagering requirements before you can make a withdrawal. However, some UK betting sites occasionally offer a no-deposit bonus. This means you receive free credit without having to risk any of your own money. You generally have to play the bonus funds through several times before you can cash out, but it is possible to earn a profit from no-deposit bonuses offered by bookmakers in the UK. Another great welcome offer is a risk-free bet. Some betting sites allow you to make a deposit, place a wager and get a full cash refund if it loses. Those bonuses are always worth claiming.
You might also be offered the chance to place a bet at extremely high odds after signing up with an online betting website in the UK. For example, if Man City is a heavy favourite to win a Premier League game, you might be able to bet £1 at boosted odds of 30/1 on them winning the match. If you think they will win the game with ease, you can essentially earn yourself a £30 profit. Your winnings will take the form of free bet credit and must be played through once before you can withdraw. The best gambling websites in the UK also provide a wide range of additional bonuses to keep existing customers sweet, including free bets , acca insurance, acca boosts, odds boosts, best odds guaranteed on UK and Irish horse racing, prize draws and contests.
UK Online Bookmakers
There are dozens of online bookmakers to choose from in the UK, along with several betting exchanges and spread betting sites. However, an elite group of operators account for the vast majority of the UK gambling market. These are the most popular online gambling sites available to British players:
An entrepreneur named Denise Coates set up Bet365 in a portakabin outside her father's betting shop in Stoke-on-Trent back in 2000. It is now the world's most popular online bookmaker, with a market leading position in the UK and many other countries around the world. This UK sportsbook pioneered in-play betting, live streaming, cash out and many other features.
Check our Bet365 UK Bookmaker Review
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SkyBet was launched in partnership with Sky Sports in 2001, and it is regularly promoted by Geoff Stelling and the other famous faces on the channel. It changed hands a couple of times, and this betting website UK brand is now owned by London-listed Flutter Entertainment, the world's largest online gambling company.
William Hill Bookmaker
William Hill was founded in 1934. It built up the biggest chain of betting shops in the UK and then became one of the most successful UK bookies online. It also emerged as one of the top US sportsbooks after taking a dominant position in Nevada and expanding across the country. That inspired Caesars Entertainment to purchase William Hill for £2.7 billion in 2021. 888 Holdings then bought all non-US William Hill operations for £2.2 billion later that year, promising to maintain the company’s estate of 1,400 UK betting shops.
Check our William Hill UK Bookmaker Review
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Ladbrokes is another UK high street giant, with betting shops spread across the country. In 2016, it merged with rival Coral to create the UK's biggest bookmaker. The group was then purchased by Bwin owner Entain.
Check our Ladbrokes Bookmaker Review
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Paddy Power Bookmaker
The Irish bookmaker has gained a reputation for launching daring marketing stunts and offering bets on outrageous markets. However, underneath all the bravado there is a very sophisticated UK betting site with great bonuses and a polished user experience. Paddy Power was founded in Ireland in 1988. It purchased Betfair in 2016, and then it bought Sky Bet and PokerStars owner The Stars Group, creating the world's largest online gambling company, which is now known as Flutter Entertainment.
Check our Paddy Power Bookmaker Review
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Betfair is the world's most popular betting exchange. It allows customers to bet against one another and takes a commission on winning wagers. Betfair also offers a traditional, fixed-odds UK sportsbook.
Check our Betfair UK Bookmaker Review
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Betfred takes its name from charismatic founder Fred Done, who has turned it into one of the UK largest betting companies. Betfred has also expanded into North America with hopes of becoming one of the best US betting sites.
Check our Befred UK Bookmaker Review
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Unibet was founded by a Swedish entrepreneur in his London flat in the 1990s. It is now one of the most popular gambling websites in the world, with thousands of staff spread across the globe, but the UK remains a key market.
888 Sport Bookmaker
Four Israeli businessmen created 888 Casino in 1998, before branching out into sports wagering with the launch of 888 Sport a decade later. Parent company 888 Holdings is one of the largest companies on the London Stock Exchange, and it completed a major deal to purchase William Hill in 2021. It also operates Sports Illustrated Sportsbook, which is aiming to become one of the best sports betting apps in the US.
Check our 888 Sport UK Bookmaker Review
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Betway is one of the largest online UK bookmakers, which regularly performs well when punters vote for the best sports betting sites on the market. It offers comprehensive coverage of lots of different sports, attractive odds and valuable bonuses.
Types of Sports Wagers Offered in UK
The UK bookmakers featured on our list of online gambling sites UK will accept thousands of different sports wagers. For example, you can typically choose from more than 100 pre-match betting markets on a single football match and dozens of live betting options.
Betting options available in the UK include straight bets, handicaps, correct scores, wincasts, accumulators, forecasts, tricasts, Yankees, Canadians, and many more markets, plus lots of antepost bets and in-play wagers.
What Sports Leagues Can I Bet On in UK?
You can bet on almost every league in the world when you visit the biggest UK betting companies. The best football betting sites have a wealth of wagering options on the Premier League , and of course Champions League , but you can also bet on all the lower leagues, all the way down to the Isthmian Football League, plus youth games, friendlies, women's football and leagues in obscure countries around the world.
You will be able to bet on Premiership rugby, Super League for rugby league fans, all the Grand Slam tennis tournaments, red-ball and white-ball cricket, every golf tournament and horse race imaginable, and thousands of additional leagues and competitions. A fan of American football? There's plenty of NFL betting available too, with loads of NFL odds , including NFL futures markets such as Super Bowl odds.
Where Can I Play Daily Fantasy Sports in UK?
Daily Fantasy Sports became popular in America before sports betting was legalised, and the contests have not really taken off in the UK. However, the top US DFS companies, DraftKings America and FanDuel America , have launched in the UK, and Paddy Power has also launched DFS contests for UK punters.
How to Sign up and Place a Sports Wager at UK Online Bookies
It is very easy to place a bet at UK bookmakers. If you are wondering how to place a bet online at the best betting sites UK, you have come to the right place. Simply follow these steps:
- Check out our full list of UK betting sites, read our bookmaker reviews and choose the site that fits your needs.
- Sign up for an account by providing basic personal details like your name, date of birth, address and phone number.
- Verify your bookie website account by uploading a scan of your passport or driving licence and a utility bill.
- Fund your account via your preferred method and claim your welcome bonus.
- Find a sport you want to bet on, click on a game, identify a betting market that appeals and click on it.
- Your selection will then be added to your bet slip, allowing you to make a sports bet online. Enter the amount you want to stake, check you are happy with the potential winnings, and click to confirm the bet.
Why Trust Bookies' UK Bookmakers Reviews?
The industry experts in our review team know precisely what constitutes a great bookmaker. We conduct in-depth, impartial reviews of the various sports betting sites in the UK and all the new UK bookies to gauge their strengths and weaknesses. These are the key criteria we focus on when compiling our best UK bookmakers list:
How are UK Sports Betting Sites Regulated?
We only recommend sites that are fully licensed and regulated by the Gambling Commission of Great Britain. It is the world’s most respected regulatory body, and it ensures online bookmakers uphold very high standards in terms of fairness, security and transparency at all times.
UK Sports Betting Sites Reputation
We seek out sports betting sites that have a great reputation among punters. We interact with our broad community of sports bettors to uncover the online bookies that treat players fairly, settle bets in an honest fashion and pay out in full and on time.
We shine a light on good betting sites that make the online wagering process quick, convenient and simple. They may boast a wealth of exciting features and thousands of betting options, but the layout must be neat and clear, and the bookie must be accessible via the website and the mobile app.
Nobody wants to use sports betting sites that crash at inopportune moments, like when a race is about to go off or a football match is entering a crucial stage. This is sometimes an issue with new sports betting sites UK, so we recommend sites that have proven themselves to be reliable – in terms of performance, payments and user experience – for a prolonged period of time.
Site and Mobile Experience
Our list of bookmakers consists only of operators that offer a fantastic user experience via a mobile device, tablet, laptop or desktop. They must be easy to navigate, free of clutter and rich with useful features that enhance the betting experience.
Generous and Ongoing Sports Bet Bonuses
The best internet betting sites will provide a generous welcome bonus. They then provide customers with a range of valuable ongoing promotions to keep them happy. We recommend sports betting sites that offer lucrative bonuses that do not come with unrealistic wagering requirements.
You should be able to choose from a large selection of convenient deposit and withdrawal options at our recommended sportsbooks . UK punters should be able to make free and instant debit card deposits and rapid withdrawals, while also having the ability to choose from alternative payment options such as e-wallets, bank transfers and prepaid cards.
Variety of Games to Bet On
The best online sports betting sites cover dozens of sports in exceptional depth. You should be able to bet on thousands of football matches each week, for example, with upward of 100 betting options on most games.
We seek out the betting websites UK that consistently offer above average odds on a broad array of betting markets. We make a best odds bookmakers comparison and highlight the best odds betting sites for our readers.
Deposits and Withdrawals
Established sports betting sites and brand new bookies should offer secure, dependable deposits and withdrawals. Punters should enjoy broad deposit and withdrawal limits via a wide selection of different methods.
Requesting a payout should be quick and straightforward at a UK betting site. The payments team should process payout requests quickly , ensuring winning players receive their funds in a timely manner.
Security at Online Sportsbooks in the UK
We only recommend UK bookmakers with a flawless security record. They use aggressive Transport Layer Security encryption to protect your personal and financial details and hire teams of dedicated security experts to ward off threats.
Top 5 UK Sports Teams to Bet On
Football is the most popular sport in the UK by a country mile, and these are the five most popular sports teams to bet on:
The Red Devils became one of the world’s most popular sports teams when Sir Alex Ferguson led them to a trophy-laden spell between 1992 and 2013. They had always enjoyed passionate support in the Manchester area, but the fan base expanded dramatically in the Fergie years. Man Utd have not been quite so successful post-Ferguson, but a slew of high-profile transfers in recent years mean they are contenders for glory once more.
The Reds are the most successful team in English football history. Dozens of world-class players have graced the turf at Anfield over the years, from Kenny Dalglish to Virgil Van Dijk. Liverpool are one of the best supported clubs in the UK and around the world, and you will find bookmaker odds and online betting offers on all of their games.
The Gunners also boast a long and storied history, having dominated English football in the 1930s. They produced some terrific teams in the 1970s, 1980s and 1990s, before Arsene Wenger turned the club into a modern powerhouse in the late 1990s and 2000s. Arsenal have spent a few years in the wilderness, but millions of passionate fans dream of a return to the glory days of Thierry Henry, Patrick Vieira and Robert Pires leading the club to an unbeaten Premier League season.
Chelsea lack the glorious heritage of Man Utd, Liverpool and Arsenal, but no English club has been more successful in the modern era. Roman Abramovich has transformed the Blues into perennial Premier League and Champions League contenders, and Chelsea are now one of the most prominent teams featured at the sport betting sites on our list of the biggest bookmakers UK punters can access.
Man City have also reaped the benefits of wealthy owners in the modern era. The Abu Dhabi ruling family has invested heavily in bringing world-class players to the Etihad Stadium in recent years, allowing the Citizens to dominate their rivals in the Premier League. Man City were always popular in Manchester, perhaps more so than Man Utd, but glory hunting knows no bounds, and their supporter base has spread across the country ever since Sergio Aguero slammed in that last-gasp winner against QPR to seal the title in 2012.
UK Online Casinos
There are more than 100 different licensed online casinos for UK bettors to choose from. Some follow a casino with sportsbook UK model, while others are pure play online casinos.
When choosing an online casino, you should seek out gambling websites that offer excellent game quality, game variety, user experience, bonuses and reliability. They should feature hundreds of slots and table games from some of the world’s most deeply respected software providers, such as Microgaming, Playtech, Evolution Gaming, IGT and Play’n Go, plus lots of small, exciting, up-and-coming software studios, and they should regularly refresh their ranges to keep things exciting.
A racebook is an American term for a bookmaker that accepts bets on horse races. In the United States, bookmakers are typically divided into racebooks and sportsbooks due to legislation. In the UK, the catch-all term “bookmaker” is used for an online betting website that accepts bets on horse racing and greyhounds along with lots of sports.
The leading online bookmakers in the UK take bets on all UK and Irish racing through the flat and National Hunt seasons, plus greyhounds and harness racing. You can also bet on action from around the world, including Australia, the United States, Japan, South Africa, France and various other countries, along with a wealth of antepost markets.
Is Online Sports Betting Legal in UK?
Online sports betting has been legal in the UK for several decades. The 1960 Betting and Gaming Act legalised off-course bookmakers, allowing betting shops to spring up across the country. Online sports betting began when the technology was ready. The first betting sites to launch in the UK were independent online bookmakers, but high street giants like William Hill , Ladbrokes, Coral, Betfred and Paddy Power quickly launched websites too. A major catalyst for growth was the launch of Bet365 in 2000, which has gone on to become the world’s leading online bookmaker.
Why Online Sports Betting is Superior to Offline Betting
You can unlock several benefits when betting at online bookmakers as opposed to visiting your local betting shop. First, you will enjoy greater choice. You might only have a few rival betting shops in your area, but when you go online you can choose from dozens of high-quality online bookmakers in the UK. That allows you to get the best available odds on every sporting event, thus boosting your chances of securing a profit.
UK betting sites also hand out generous welcome bonuses and ongoing promotions. You will not receive bonuses when you visit a physical bookie. It is also a lot easier, quicker and more convenient to use the best online bookies. You can just pick up your mobile phone, tap the screen a few times and place your bets.
The best new sports betting sites UK and the leading established UK sports betting sites also offer live streaming, allowing you to follow the action on your phone, tablet, laptop or desktop. You can choose from a wealth of in-play betting options, and there is no need to stand in a queue and wait for a cashier to take your bet, so you never have to worry about losing a price. You can benefit from 24/7 customer service at the top best bookmakers online too, and the deposit and withdrawal process is safe and convenient, as opposed to walking out of a betting shop with a wad of cash.
UK Sports Betting History
Sports betting has a long and intriguing history in the UK:
1539: Organised horse racing began at Chester and spectators would bet on the action as its popularity spread across the country. By 1550, the puritans were rallying against gambling taking place at spas such as Bath and Epsom, and Queen Elizabeth launched the first lottery in 1566.
1710: The Gaming Act was established during the reign of Queen Anne. It set a maximum allowable gaming debt to be 10 pounds.
1750: The Jockey Club was formed at Newmarket, with the aim of preventing any dishonesty in horse racing. This paved the way for gambling on horse racing to become more widespread, and famous races like the St Leger Stakes and the Derby at Epsom were launched in the subsequent decades.
1790: Harry Ogden became the world’s first official bookmaker when he introduced the innovation of laying odds on every horse in a race.
1845: The 1845 Gaming Act introduced legislation to ensure that bookmakers were paying out correctly.
1853: This made wagering at high street betting shops illegal, meaning all betting activities had to take place at horse racing tracks. The invention of the telephone in 1875 allowed on-track bookmakers to take remote bets from people across the country.
1960: The Betting and Gaming Act legalised off-track bookmakers once more, allowing betting shops to return to high streets and accept bets on various sports.
1996: UK punters started betting online after gambling websites launched. Four years later, Bet365 was launched, revolutionising the industry.
2001: Chancellor Gordon Brown abolished betting taxes for punters and began taxing bookmakers instead. Many moved offshore to Gibraltar, Malta or the Isle of Man, but a point of consumption tax then forced them to pay tax on bets accepted from UK punters.
2005: The Gambling Act in the United Kingdom created the Gambling Commission, which regulates the industry on behalf of the Department for Digital, Culture, Media and Sport. It introduced new protections for children and vulnerable adults.
The UK Gambling Commission is tasked with regulating the operators on our list of UK licenced bookmakers. They must comply with strict regulations, and they will be fined heavily if they fail to do so. For example, the Gambling Commission fined Betway a record £11.6 million for failings over customer protection and money-laundering checks. If bookmakers continue to fail when it comes to responsible gambling, their licences will be removed.
UK Online Sports Betting FAQs
Is online sports betting legal in UK?
When will single-game wagering be available in UK?
What is the legal age for Online Sports Betting in UK?
You must be 18 or older to wager at online bookmakers, UK Gambling Commission regulations stipulate. There are dozens of ambitious UK betting sites to choose from, so check out our list of online bookmakers UK to discover the best of the bunch. We only recommend safe, reputable, trustworthy operators with competitive odds and great bonuses in our list of UK licensed bookmakers.
Where can I bet on sports in UK?
You can visit your nearest betting shop or simply head online, where you can find a wealth of online sports gambling UK sites. You will then be presented with a broader choice, allowing you to claim the best odds, the best bonuses and the strongest customer service from a long list of betting websites. Check out the betting sites reviews at Bookies.co.uk to find your ideal match.
What are the best UK online bookmakers?
The best online betting sites UK is really a matter of personal preference. Some sites offer consistently great odds, while others offer the best bonuses or the highest betting limits, while there are also best online betting site for football, horse racing, cricket or various other sports. Yet the most popular gambling website are Bet365, William Hill, Paddy Power, Betfair, Ladbrokes, Coral, Betfred, Unibet, 888 Sport and Betway, and they are also some of the best UK bookies.
What betting sites offer free bets in UK?
The top UK bookies all offer free bets as an incentive to register for an account. For example, Bet365 offers a 100% deposit match welcome bonus, whereby you can receive free bet credit worth up to £100, and Ladbrokes offers a 400% welcome bonus worth £20. Visit Bookies.co.uk to uncover the best betting sites offers in the UK.
How do I place a bet online in UK?
You should start by reading our sports betting online sites reviews and then sign up for an account with one of the best UK bookmakers. You can then make a deposit, navigate to a sport you want to bet on, find a particular event and click on the betting option you are interested in. Your selection will then be added to the bet slip, so you can enter the amount you would like to bet, check you are happy with the potential profit and click to confirm the bet.
What is the best sports betting app in UK?
The best bookmakers in the UK have all launched high-quality mobile apps that can be downloaded from the App Store or Google Play. It is subjective, but the team at Bookies.com enjoyed using the Bet365 app, the Ladbrokes app and the Unibet app. You can check out our sports betting online sites reviews to find the app that most appeals to you as a punter.
What are the available payment methods at UK Sportsbooks?
The biggest bookies in UK will accept debit card payments, but credit cards are not permitted under UK law. Alternative options include PayPal, Skrill, Neteller, Apple Pay, Google Pay, PaySafeCard or a direct bank transfer. The best UK licensed bookmakers do not accept crypto.