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William Hill NZ Sports Betting Review.

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Why William Hill?
  • About 40 betting sports
  • Extensive range of ongoing promotions
  • In-play platform with cash out
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Sportsbook Status State Status Live in
  • NZ
  • Legal and Licensed in
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William Hill Betting Review

Key Features

  • Enjoy a generous NZ$30 welcome bonus when you sign up
  • Get the opportunity to bet regularly on NZ and Australian racing
  • Competitive betting odds across a wide range of sports
  • Solid range of payment options for depositing and withdrawing
  • Round the clock customer service including Live Chat


William Hill is run by WHG (International) Limited, and they are one of the most recognisable sports betting brands, in New Zealand and the world. Hills have their origins in the United Kingdom where they still have thousands of betting shops, while they are now leading the way with their online betting site which is now available for customers in New Zealand..

William Hill have won several betting industry awards and they’re currently the official betting partner of English Premier League club Tottenham Hotspur, while they also sponsor the World Darts Championship. They are a bookie that leave no stone unturned when it comes to sports coverage including tennis, cricket and rugby union.

Enjoy the William Hill Welcome Bonus

There’s the chance to score a New Zealand welcome bonus when you sign up with William Hill. At present, you can secure a welcome offer up to NZ$30 which involves opening a new betting account and using the promotion code H30 before placing a qualifying bet of NZ$10 with this bookie.

Once your original bet with William Hill has been settled, then your betting account will be credited with 3 x NZ$10 bets which can be used on a sports betting market of your choice. You must place your qualifying bet at 1/2 (1.50) or bigger to trigger the free bets.

Payment Options at William Hill

There are several ways to deposit and withdraw at William Hill, although one should bear in mind that only some will mean you’re eligible to claim the welcome bonus. This includes bank cards such as Maestro, Visa Electron, MasterCard and Visa.

Other payment options include Paysafecard, PayPal, Skrill, Entropay and Neteller, with Hills rolling out a number of methods which should adequately cater for customers in New Zealand irrespective of their payment preference.

Betting Markets at William Hill

When it comes to the two rugby codes, William Hill roll out the red carpet for customers in New Zealand, with customers having the opportunity to bet on Super Rugby every season and this is the leading rugby union competition in Australia and NZ. You will find there’s the chance to bet on each match and there are competitive betting odds available.

You can also bet on the international rugby union and league matches where New Zealand are taking part including the Rugby World Cup, with many Kiwi customers enjoying the chance to bet on the handicap and points markets.

There is no doubt that one of Hills’ strongest cards is their first-class horse racing service, with this bookmaker having a rich tradition of supplying competitive odds to their customers and it’s especially good to see that there’s a section of their racing site which are devoted to New Zealand and Australian meetings.

You will be impressed by the number of meetings that are covered in the two above countries, while you can also find racing in South America, Asia, South Africa, USA and Canada covered along with the fact that betting is available for UK and Irish meetings.

There is even the chance to access free live horse racing streaming when it comes to some of the New Zealand race meetings, and we would recommend trying out this bet and watch service where you can watch the action providing you place a bet on the race in question.

Customer Support

There are several different ways of contacting Customer Service at William Hill including Live Chat which is available on a 24/7 basis. The Live Chat is robust, and you can load up the client and be connected to a representative within a couple of minutes, while the professional team will deal with your query quickly.

There are alternatively options to email or use a toll-free phone number to get in touch with the New Zealand customer service team, while you will also find a Help Centre should you wish to find an answer to your question without needing to reach out.

App & Site Experience

William Hill are one of the market leaders when it comes to their website, with the desktop and mobile versions being user-friendly and the latter has been optimised to work with any mobile device. The navigation is smooth and it’s one of the best bookies when it comes to finding the bet you want to place along with the actual bet slip functionality.

The Hills mobile betting app is easy to download for Apple or Android devices, with this giving you an easy betting experience, with the app bearing all the hallmarks of the mobile site and there’s the chance to log in with Touch ID. When you click on My Account, then you can easily find out your cash and bonus balance along with the ability to deposit money.

Final Verdict

William Hill’s sportsbook offering manages to tick all the boxes when it comes to finding a bookmaker operating in New Zealand. This bookie covers a broad range of sports, and their market coverage is strong, while odds are super competitive, and this is especially the case when you consider that you can enjoy a bonus on accumulator bets from trebles and upwards.

New Zealand customers will love the chance to check out the different sports like cricket, horse racing and rugby, with In-Play betting also a big feature of this betting service and we would highly recommend this bookmaker if you are interested in betting on any sport.

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About the Author

Adam has worked in online betting for pretty much his entire adult life. Having spent over a decade working for some of the biggest online bookmakers in their operations and content teams, NFL and fantasy NFL are Adam's main focus, but there's always room for some golf, horse racing and soccer, particularly soccer card markets.