Bet365 Sportsbook Review Jan 2022

Bet365 Sportsbook Review

Bet365 has emerged as the world’s most popular online sports betting site after building up a market-leading position in several countries. Its next mission is to crack America, and it is offering a range of enticing bonuses in a bid to carve out market share. It also offers a high-quality user experience, quick and reliable payouts, competitive odds and plenty of innovative sportsbook features.

This Bet365 review focuses on the promotions on offer at Bet365, the ease of the registration process and the wealth of betting options it provides. We will analyze the quality of the overall user experience on the Bet365 app and the desktop site, discuss the various sportsbook features and provide an overview of the banking options at your disposal. After assessing the customer service team, the security provisions and the commitment to responsible gambling, we will provide our final verdict on Bet365.

Pros and Cons

Simple, lucrative welcome bonus
High-quality user experience
Excellent live betting product
Only currently available in New Jersey
App can be a little slow

Bet365 Review Summary

Bet365 provides one of the best sports wagering experiences in the business. It is arguably the world’s most innovative online sports betting company, and it has invested heavily in high-quality software. It covers a huge range of sporting events each week and provides you with a great deal of pre-game, live betting and futures wagering options, with competitive odds all around.

The Bet365 welcome bonus is more appealing than the promotions on offer at many of its rivals, and it provides a number of ongoing promotions to keep things interesting. There are plenty of convenient banking methods to choose from, the customer service team is reasonably quick to respond to requests, and the company has a strong security record. There are no real weaknesses, so it is easy to see why Bet365 is such a popular sportsbook.

Bet365 Sportsbook State Restrictions

Bet365 initially launched in New Jersey, but has plans to expland rather quickly. Aside from neighboring New York and cross-country Arizona, Bet365 will look to emerge in some of the bigger state markets across the US landscape.

Bet365 Sportsbook in Arizona

Sports betting in Arizona launched on September 9, just in time for the NFL season. However, Bet365 Arizona has yet to announce their initial sign-up bonus and you will surely want to wait for that. Bookmark this page as we will be the first ones to let you know when the Bet365 Arizona welcome bonus drops. Bet365 is the world’s most popular online sportsbook. It has a reputation for offering great bonuses, an innovative live betting product and very quick payouts. Bet365 Arizona is very popular among Arizona sports bettors as it provides many of the same features of the large names with an excellent customer service team.

The company opened a U.S. headquarters in New Jersey a few years ago, with a view to conquering the American betting market. It has only launched in the Garden State thus far, but will eventually expand across the country. That could spell bad news for its rivals, as Bet365 has taken a market-leading position in several countries around the world. Also, look at the Bet365 promo code page to learn more about the high-quality bonuses it provides.

Bet365 New Jersey

Bet365 decided to launch its U.S. operations in New Jersey, which seems like a smart move. The Garden State quickly became the sports wagering capital of America after the Supreme Court struck down PASPA, a federal ban, in 2018, and Bet365 also plans to expand into neighboring New York. The Bet365 sportsbook went live in New Jersey in 2020. It has tied up a deal with Hard Rock Casino in Atlantic City to operate on that property’s license, and you can make payments into your Bet365 account at the casino cage there.

Bet365 Online Sportsbook

Denise Coates founded Bet365 in a trailer outside her father’s betting shop in the UK back in 2000. It now has more than 2,000 employees spread across offices in the UK, Gibraltar, Malta, Bulgaria, Australia, and New Jersey. It is the most popular online sportsbook in the UK, along with many different European and Latin American countries, and it is also making significant inroads into Asia.

Coates is now one of the world’s highest-earning chief executives. She rarely gives interviews, and Bet365 is a private company, so she is able to maintain a low profile in the industry. Ray Winstone, the star of "The Departed," "Hugo" and "Beowulf," has typically served as the face of Bet365 in a series of high-profile commercials, in which he urges viewers to “bet in play – now!”

Bet365 is famous for pioneering live betting, same-game parlay builders, live streaming and many other features that sports bettors now take for granted. It is renowned for operating a very sophisticated sports betting platform, and it is exciting to see Bet365 starting to compete with the likes of FanDuel and DraftKings in New Jersey.

The company opened its U.S. headquarters in Marlton, New Jersey, in 2019, and the Bet365 mobile app launched in the Garden State the following year. It has partnered with the Hard Rock Atlantic City for that venture. It is also strategically placed to launch in New York, having agreed a deal with Empire Resorts in Catskills.

The plan is to roll the brand out into other states, which should make the overall U.S. sports betting market more competitive and interesting in future. It has not been as aggressive as the likes of Flutter Entertainment and DraftKings in trying to seize market share, but those companies could start to grow a little nervous if Bet365 really trains its operational expertise on the U.S. market in the future.

Bet365 Sportsbook Promo Code

The Bet365 promo code includes a 100% deposit match welcome bonus worth up to $500. This is a simple, appealing sign-up bonus. The minimum deposit required to qualify is just $10, so it should appeal to most casual sports fans.

The key strength of this bonus is that it carries a 1x rollover requirement. You simply need to play your bonus funds through once, at odds of at least -500, and you can then withdraw any profits you earn from your bonus bet.

You only need to deposit $500 of your own money to unlock $500 in free bet credits. By contrast, the DraftKings promo code offers a 20% welcome bonus worth up to $1,000, so you would need to deposit $2,500 of your own money to get $500. It also imposes a 25x release requirement, so the 1x rollover at Bet365 compares very favorably to that.

Most other sportsbooks do not offer a match deposit bonus. Instead, they give you a risk-free bet when you register for an account. That is reasonably attractive, but you only get a free bet if your initial wager loses. At Bet365, you get up to $500 in free bets regardless of whether your first bet wins or loses. It does not have a loyalty program, but it does offer several bonuses and promotions for existing customers, so it scores highly in this Bet365 review category.

Registering at Bet365

New customers at Bet365 can start the registration process by clicking on the yellow “JOIN” button at the top right of the homepage. This will trigger a new window containing a registration form. You will be asked to provide your title, first name, last name, date of birth and the last four digits of your Social Security number.

You can then enter your email address, contact number and physical address. Choose a username and password, and then enter and confirm a four-digit security number to add an extra layer of safety to your account. Choose whether you want to receive information about free bets and offers, and enter a Bet365 promo code, Agree to the terms and conditions and click “Join Bet365”.

The whole process takes just a couple of minutes, and it is great to be able to complete everything on one page. We also found the Bet365 KYC process to be very quick and simple compared to rivals such as 888sport. We were able to upload the necessary scans and photo ID rapidly and efficiently, and then start betting within minutes of landing on the site.

Bet365 Sports Betting

The Bet365 sportsbook has a “Top Events” tab, which displays the key sports covered:

  • Football
  • Basketball
  • Baseball
  • Hockey
  • Soccer
  • Tennis

These sports are all covered in excellent detail. Football fans can bet on the NFL odds, NCAAF, CFL and virtual football (depending on the rules of your state). Futures betting options include the winner of the Super Bowl, the various conferences and divisions, individual awards like the Super Bowl MVP, Defensive Rookie of the Year and Offensive Rookie of the Year, the number of wins each team will secure, and the teams that will reach the playoffs.

The basketball section features odds on NBA, NCAAB, WNBA and a wide variety of European, Middle Eastern, Australian and South American leagues, plus virtual games. You will find a wealth of wagering options within an NBA game, including spreads, moneylines, totals, game props, player props, alternate spreads and totals, halves, quarters and much more. Bet365 was the first operator to launch a same game parlay builder, and it is packed full of options on basketball, football and soccer games.

There are also hundreds of betting options on hockey and baseball games. We found more than 130 bet types on NHL games when conducting this Bet365 review. You should find at least 100 bets on an MLB game, including various combinations, alternative run lines and totals lines, innings props and team props.

Soccer is naturally covered in the greatest depth, as Bet365 is a European operator and soccer is the world’s most popular sport. Bet365 US does not cover quite as many leagues as the European version of the site, but you can still bet on action in obscure nations like Burundi, Ghana and Cameroon, along with lower league games in many major soccer nations.

The list of betting options on a soccer match is seriously impressive, including Asian lines, cards, corners, goals, half props, player props, specials and minutes. All the classic options like double chance, correct score and both teams to score are in there, along with niche options like match tackles, player shots on target, team offsides, player passes, Asian cards, Asian corners and much more.

You can bet on a huge range of markets on tennis matches, from big tournaments to very low-key events, and then you will also be presented with a large array of live betting options too. You can bet on the result of each game and point, along with moving spreads, moneylines, totals and props, while watching the action unfold live on the Bet365 USA site.

Bet365 also covers a number of other sports:

  • Australian Rules
  • Boxing / MMA
  • Cricket
  • Cycling
  • Darts
  • Golf
  • Handball
  • Motor Sports (Formula 1, NASCAR)
  • Rugby League
  • Rugby Union
  • Snooker
  • Table Tennis
  • eSports

That is a thorough list. Once again, Bet365 USA does not go quite as deep as the European site, which also covers futsal, Gaelic sports, pool, Speedway, volleyball, winter sports, handball, netball, surfing and water polo, as the company has seemingly decided that American bettors would not be interested in them. It also offers betting on horse racing, trotting (harness racing), greyhound racing, esports, lotto as well as betting on politics, so it could conceivably offer them for U.S. bettors if licensed to do so in future.

Bet365 does a phenomenal job of covering the NFL and making sure you have every bet available you're looking for. That includes NFL futures bets, parlays, odds boosts, and so much more. You can check out some of our experts' NFL picks today to make profitable NFL wagers on Bet365. To cap the 2021-22 NFL season off, Bet365 will offer some of the best Super Bowl odds you'll find in the industry. You'll also see the game props available that make Super Bowl betting so famous and popular among casuals. Bet365 has you covered from week 1 of the NFL season all the way to the Super Bowl.

Sports like boxing, MMA/UFC, cricket, rugby and table tennis are covered in superb depth at Bet365. It offers plenty of pre-game and live betting options on events within those sports, plus a lot of futures markets, and the breadth of its coverage is impressive. At any given time, you could find live betting on soccer in Tajikistan, tennis in Italy, baseball in Korea, basketball in China, hockey in Russia, table tennis in Ukraine, handball in France and much more.

Site Experience

The user experience at Bet365 is excellent. The site looks great, with the odd flourish of green or yellow on a dark gray background. The text is clear, and everything is arranged in a neat and orderly fashion. Some new customers at Bet365 may find the homepage a little busy, but you soon get used to it.

Bet365 sportsbook has a search function, which allows you to rapidly find a sporting event you want to bet on. Many online betting sites do not offer a search tool. Navigation is also quick, smooth and simple. Pages load quickly, the menus are designed intuitively, and there are lots of helpful shortcuts. We found that the bet slip populated effectively when we tested it out for this review.

The site is packed full of information, including a comprehensive FAQ section and a dedicated page that lists the various promotions you can take advantage of. There is a live scores and results service, it offers live streaming of several sporting events, and you can also browse a wealth of stats on particular games before you place your wagers. It is clear that a lot of effort has gone into making the overall wagering process as effortless as possible, and the result is a very user-friendly interface that should appeal to beginners and seasoned handicappers alike.

Betting Interface: Very User-Friendly
Mobile Betting: Yes
Betting App: Yes
Live Sports Betting: Yes
Live Sports Streaming Yes

Mobile App Experience

Bet365 has invested heavily in ensuring its app is among the best sports betting apps in the betting sector. You can download it by visiting the Apple Store or Google Play, or by simply heading over to Bet365 via your mobile browser. Download times are quick, and you should be able to complete the registration form within a couple of minutes.

Navigation is simple and effective, with plenty of extra menus and shortcuts designed to speed things up. Pages can be a little slow to load, and some users have complained about it crashing, which can be frustrating. However, it is constantly being updated, and we found it worked well on several different Apple and Android devices when we tested it out for this Bet365 review.

We were able to place wagers quickly, with just a few taps of the screen required for major sporting events. We could also place live bets before the lines changed, which is important, so it is a strong app. One thing to bear in mind is that you need to download separate mobile Bet365 sports betting and casino apps.

Bet365 GeoComply

You will need to use GeoComply software alongside the Bet365 online betting platform to prove you are in a state in which sports betting is legal. It is also required to ensure you are in a state that Bet365 has launched in. GeoComply is specific to a browser, but you should only need to install it once.

If you visit Settings > Privacy > Location Services, you can ensure that location services are on. The Bet365 mobile app will be listed as one of the options. Tap on it and change to either “While Using the App” or “Always” to ensure you can use the app without any issues.

Quality of the Odds

The odds on offer at Bet365 are pretty competitive with the likes of FanDuel, DraftKings and BetMGM. It offers -110 dime lines on sides and totals, and its moneyline, futures and prop betting odds are attractive. Bet365 rarely offers market leading prices, but it never offers the worst odds on the market either. Its odds are generally a little better than the market average, and it is quick to release lines too.

Notable Features

Bet365 has always been at the forefront of innovation within the sports betting industry. Many of its best features have been copied by rivals, but it still works hard to stay ahead of the curve by implementing new functions on a regular basis. These are some of the notable features on offer at Bet365 sportsbook:

Live Betting

Bet365 was the original pioneer of in-play betting, and it continues to lead the way in terms of live wagering options and user experience. You can bet on an abundance of live action daily, and the live streaming service allows you to watch many sporting events while they unfold. If live streaming is unavailable, you can watch animated graphics that keep you abreast of developments.

It also furnishes customers with a detailed array of live stats to help you make informed wagering decisions. You can use a live same game parlay builder to construct a huge range of bets on various games, and the list of betting options on even the most obscure sporting events is seriously impressive.

Cash Out

Bet365 allows you to cash out your bets early if you so desire. This allows you to lock in a profit if your team is winning but looking shaky, or to cut your losses if you are worried your team will be unable to overturn a deficit. Bet365 goes further than most rivals by offering full cash out, partial cash out and even auto cash out, which works like a stop-loss or take profit order when trading.

Early Payouts

Bet365 will pay your bet out as a winner if the team you bet on takes a substantial lead in a game. You will be paid out in full if your soccer team leads by two goals, your NBA team leads by 20 points, your NHL team takes a three-goal advantage or your MLB team leads by five runs. This means you do not have to worry about the opposition staging a stirring comeback, as your profit will be guaranteed.

Same Game Parlay Builder

The “Parlay Builder” option within a sporting event allows you to construct your own same game parlay bets. It is a great option for sports bettors, as it provides extra flexibility. It can help you unlock more value on a moneyline favorite – perhaps by throwing in a total points bet or a game prop – and give you the opportunity to rack up large profits from small stakes.

Understanding Betting Options

Bet365 sportsbook offers customers a huge range of betting options on many different sports. It is a real specialist in live betting, but it also provides plenty of pre-game wagering options and a long list of futures markets on major sports leagues. You can place straight wagers, along with parlays and other multiples, such as round robins.

Minimum Bet

You can bet as little as $0.10 on some sporting events as Bet365, while the minimum bet on other sports is just $0.20. Many sportsbooks will not accept bets lower than $1 or $2, so Bet365 should appeal to sports bettors on a tight budget.

Maximum Bet

Bet365 does not have an official maximum bet, but the maximum available winning amount on a single bet is capped at $5 million. That is one of the highest upper limits in the industry, so Bet365 should attract plenty of high rollers.

Reduced Juice

Bet365 is not a reduced juice sportsbook. Books that offer reduced juice will offer better than -110 on both sides of a spread or total line. None of the legal sportsbooks operating in the U.S. currently follow this pricing model. Like all its competitors, Bet365 offers standard -110 dime lines on sides and totals.

Deposit & Withdrawal Methods at Bet365

Bet365 offers its customers a wider range of deposit and withdrawal methods than most of its rivals, and it also provides some of the quickest payouts in the business, so it scores highly in this category.

Depositing Money

Bet365 sportsbook users can choose from a credit card, debit card, a Bet365 MasterCard, a prepaid voucher from PaySafeCard, an online bank transfer, PayPal, Skrill or PayNearMe to fund an account. That is a varied and comprehensive range of payment options. The minimum deposit is $10, and the maximum varies: $500 for PayNearMe, $5,000 for a Bet365 MasterCard, $10,000 for an online bank transfer or PayPal, $30,000 for a credit card or debit card, and $38,000 via Skrill. If you want to make a larger deposit, you should call customer service to discuss your options.

Withdrawing Money

The quickest and easiest way to withdraw funds from your account is to use a Bet365 MasterCard. This facilitates instant payouts from $5 to $5,000. You can also get paid out instantly by visiting a retail partner property – for now Hard Rock Casino in Atlantic City – where it can pay you $1 to $30,000. Skrill and PayPal Bet365 payout requests generally take less than 24 hours, and you can opt for $10 to $10,000 via PayPal, or $10 to $38,000 via Skrill. A Bet365 payout via a bank transfer or card payment will take one to five business days, ranging from $10 to $30,000.

How Does Bet365 Payout?

You can choose from a wide range of Bet365 payout options by simply visiting the cashier section of the site. If you want to make a larger Bet365 payout than the limits stated above, you should contact customer service.

Bet365 Casino

Bet365 also offers a high-quality online casino alongside its sportsbook. You can choose from featured games, exclusive titles, video slots, bonus slots, jackpots, arcade-style games and table and card games. The game variety and game quality is high, with many of the world’s leading development studios featured, and the site is easy to navigate. It provides casino bonuses, and hundreds of different games to choose from. One notable absence is a live dealer section. Bet365 offers plenty of live dealer games in other countries, so that should be added soon.

Bet365 Customer Support

Bet365 has you covered with 24/7 customer support via live chat, a toll-free phone line and email. That puts it well ahead of rivals such as DraftKings and FanDuel, which do not offer 24/7 support or take calls. We put the team to the test for our Bet365 review, and we were impressed by the short waiting and the general levels of professionalism, friendliness, and knowledge displayed by the agents. It also hosts a very thorough FAQ section.

Safety and Security

Bet365 has more sports betting customers than any other brand in the world, and it has not suffered any security breaches. It uses SSL encryption software to always keep your details and transactions safe, and it employs a dedicated team of security experts to ward off hackers and scammers. Of course, you should always follow basic steps, such as choosing a strong password and not sharing it with anyone, but you should have no concerns about Bet365’s safety credentials.

Responsible Gambling

You can access a dedicated microsite devoted to responsible gambling within Bet365. It explains the tools you can access to keep your gambling in check, including time-outs, betting limits, deposit limits and self-exclusion, along with advice on how to bet responsibly, plus links to agencies and other helpful organizations.

Our Verdict of Bet365 Sportsbook

Bet365 fully merits its status as the world’s most popular online sports betting company. It offers a polished user experience, competitive odds on a wide range of betting markets, a great in-play product, live streaming and plenty of excellent sportsbook features. The app is sometimes a little slow, but overall, the interface is user-friendly, and navigation is simple.

This sportsbook should appeal to casual bettors due to the low betting limits and the simple, appealing bonuses. It should also appeal to high rollers due to the $5 million maximum winnings, so it has everyone covered. We were impressed by the customer service and the speed and ease of the registration process, and overall, we can highly recommend this online sportsbook.

Bet365 Sportsbook FAQs

Where is Bet365 Legal in USA?

Bet365 initially launched in New Jersey after opening an office in the state. It has plans to expand into New York and across the country, but right now Bet365 is only licensed to operate in the Garden State. We will be sure to let you know when the Bet365 online sports betting platform launches in other parts of the country.

Does Bet365 Have a Mobile App?

Bet365 offers a high-quality mobile app for all Apple and Android users. This app is safe and secure, and it comes with a wealth of exciting features designed to improve the user experience and speed up the navigation process. Read our full Bet365 review USA to learn more about the app.

How Long Does Bet365 Take to Pay Out?

Payout times vary depending on the withdrawal method you choose. PayPal and Skrill payouts take less than 24 hours, while cash at the casino cage is instant. You can alternatively request a bank transfer or card payout, which takes one to five business days or sign up for a Bet365 MasterCard, which allows you to enjoy instant withdrawals of $5 to $5,000.

What is the Minimum Deposit in Bet365?

The minimum deposit at the Bet365 online sports betting site $10. You can deposit via a credit card, debit card, prepaid voucher, Skrill, PayPal or an online bank transfer. The maximum deposit varies according to the method you select.

How Do I Bet on Bet365 Football?

You can download the Bet365 app or visit the desktop site, register for an account and claim your welcome bonus. Football will be one of the first sports listed, so you can quickly find a game you are interested in and click on a betting option that appeals. Your selection will automatically be added to the bet slip, so you can then enter your stake and confirm the bet.

What Countries Does Bet365 Work In?

Bet365 is a UK company headquartered in Stoke-on-Trent, but it also has offices in Gibraltar, Malta, Bulgaria, Australia and the United States. The website is available in Austria, Argentina, Bulgaria, Canada , China, Croatia, Denmark, Germany, Hungary, Iceland, Ireland, Italy, Norway, Russia, Spain, Sweden and Switzerland, among many other countries.
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About the Author

Martin Green for
Martin Green
Martin Green spent five years working at William Hill before becoming a journalist in 2009. He began working as a sports writer and professional tipster in 2014.