Brad Keselowski is in the final year of his contract with Penske Racing, and nobody knows where he’ll end up next season. But the former Cup Series champion is helping his market value and his standing with NASCAR betting regulars after the way he has performed since NASCAR returned from hiatus.

Keselowski’s victory last weekend at Bristol was his second in three races, following a win in the Coca-Cola 600 at Charlotte seven days earlier. Now it’s on to another 1.5-mile layout Sunday at Atlanta, where Keselowski has won twice. The Penske driver offers tremendous NASCAR Odds value to bettors at +900 to win. But no Cup Series driver has won three times in four races since late 2018 — when Keselowski himself took three in a row.

NASCAR Folds of Honor QuikTrip 500 at Atlanta Drivers To Back

Note: Odds current as of publication. Compare the latest NASCAR odds here.

Kevin Harvick to Win

Harvick presents good value for an odds favorite and his track record at Atlanta is tough to beat. He has finished worse than ninth on the tri-oval just once over the last decade. Though his two career wins at Atlanta have been separated by 17 years, he has run consistently well there. It’s also another one-day show with no practice or qualifying and the No. 4 team has proven they’re as good as anyone at being fast off the truck. Bet Harvick to win at +500 at Unibet.

Brad Keselowski Top 3

Can Keselowski win for the third time in four races? That would seem to be asking a lot, but the guy has been red-hot with two victories and just one finish worse than seventh since NASCAR returned. He has been more impressive at Atlanta, where he has won two of the last three races, and hasn’t finished worse than second since 2016. His +900 odds to win are tempting, but a top-three wager at +275 with DraftKings keeps things a tad more realistic.

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Ford Winning Manufacturer

With victories in five of the last eight races, Ford has easily been the leader of the pack among manufacturers in the Cup Series. Wagering on the blue oval at Atlanta allows bettors to lay action on both Harvick and Keselowski — the former the odds favorite and the latter the hottest driver on the circuit — plus get a host of other very capable drivers like Joey Logano, Ryan Blaney and Clint Bowyer as a bonus. Bet Ford to win at +140 with 888sport.

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Stewart-Haas Winning Team

If you’re going to double-dip on Harvick, do it here, where betting on Stewart-Haas offers more value than a wager on Harvick as top Ford driver (+180). Though Bowyer finished as runner-up last week at Bristol, Stewart-Haas isn’t as strong as it was in the days when Tony Stewart and Kurt Busch were wheeling it — Aric Almirola and Cole Custer don’t exactly scare anyone — making this effectively another wager on Harvick himself. Take Stewart-Haas at +400 with Unibet.

Kurt Busch Top 5

Kurt Busch is getting the most out of under-the-radar Chip Ganassi equipment and has been producing favorable odds for NASCAR bettors. That’s the case again this week, when he’s +1600 to win despite showing great speed almost every week. Busch has had just one finish outside of the top seven since February and he has been solid at Atlanta throughout his career. A top-five bet on Kurt Busch at +250 with DraftKings allows a little more margin for error while still promising a good return.

Martin Truex Jr. Top Toyota

Among Toyota drivers, Kyle Busch is the odds favorite — at +650, he’s tied for No. 2 overall choice with Chase Elliott — though his recent Atlanta starts have been inconsistent. Truex continues to be a beast on 1.5-mile intermediate tracks like Atlanta, where he has finished worse than eighth just once since 2011. Although Truex didn’t win either of the recent Charlotte events, he was fast in both of them, boding good thing for this week. Bet on Truex as the top Toyota at +215 with Unibet.

Jimmie Johnson Top 10

Johnson hasn’t won since 2017 and had his best finish this season was disqualified by a penalty, but we like his speed week in and week out. Finishing third at Bristol after starting 24th is a yeoman’s effort, and Johnson was fast in both Darlington races before running second (prior to his DQ) in the first Charlotte event. A top-10 bet on Johnson at -134 with 888sport doesn’t offer much value, but Johnson’s improvement merits some attention.