Score Media and Gaming, which has been making inroads in the U.S. sports betting market with theScore Bet, on Thursday announced a new section on the betting platform called Bet Section.

TheScore Bet is currently live in New Jersey, Colorado and Indiana, with more states to come in the future.

The new suite of betting features from the Toronto-based company will have a dedicated home within theScore's media app, according to a news release. Bet Section users will receive prioritized and tailored markets, live bet tracking and exclusive promotions.

Bet Section’s integrations will make it easier for bettors to create slips, follow their action and receive cash out offers for theScore Bet, all within theScore.

“We launched theScore Bet on the premise that betting should be a natural extension of how fans consume sports, not an isolated transactional experience,” John Levy, founder and CEO of theScore, said in the news release. “With the launch of Bet Section we’re further fulfilling that mission by creating an unparalleled cross-platform experience that personalizes and streamlines the betting process for users as they interact with our media app. It’s natural, seamless and reinforces our cutting-edge approach in fusing media with gaming.”

New Betting Features on theScore

Key features of the new theScore Bet section, according to the release, include:

• Personalized markets: Bet Section provides the most relevant markets available, based on sports fans’ favorite teams and leagues on theScore.
• Bet tracking: When a bet is placed, it will automatically be tracked live, meaning the bets can be followed within theScore’s sports app.
• Exclusive promotions: Bettors will be offered exclusive and personalized promotions within the app.
• Community polling: Bettors can see how picks are polling with other app users by voting and using those results to start and help build a bet slip.

TheScore Bet in Key States

TheScore Bet launched mobile sports betting in Indiana on Sept. 17. It was the first state that theScore Bet launched in under a multistate market access agreement with Penn National Gaming.

TheScore Bet joined the emerging Colorado sports betting market on Sept. 2. It gained market access there through a deal with a subsidiary of U.S. gaming operator Jacobs Entertainment Inc. in January.

On Aug. 27, theScore reached a partnership with Twin River Worldwide Holdings to operate an online casino in New Jersey, with an anticipated start in the second half of 2021. It launched sports betting in New Jersey in September 2019 with Monmouth Park Racetrack.