Detroit Lions, WynnBET Announce Sports Betting Partnership
The Detroit Lions continued to expand their MI sports betting partnerships, announcing Thursday a multiyear agreement with WynnBET. It’s the second sports betting deal for the Lions.
The latest deal designates WynnBET as an official sportsbook and gaming partner of the team for NFL betting. Ford Field will also debut the new WynnBET Sports Bar, which will open this season for fans over the age of 21, according to a news release.
The new sports bar will feature WynnBET branding and will be located near section 222. In addition to Lions games, the area will also be open to other major Ford Field events.
WynnBET will also have access to numerous digital and traditional media assets. The sports betting brand will be featured on the Lions’ mobile app, social media accounts, preseason TV broadcasts, regular-season pregame TV programming and in-game radio broadcasts.
WynnBET Giving Out Prizes to Fans
In addition to the branding and new sports bar in Ford Field, WynnBET will hold special games and giveaways for fans, the release said. WynnBET will be the presenting sponsor of a “Free to Play” game on the Lions’ mobile app. Prizes through the game include trips to Wynn Las Vegas, Lions season tickets and single-game tickets, Lions shop credit and free bets within the WynnBET app.
Fans will also notice a large WynnBET presence outside Ford Field on gamedays. Fans will have the chance to win prizes during the Lions Pride Plaza pre-game festivities located on Brush Street outside of the stadium’s Gate A entrance.
WynnBET Sports Betting in Michigan
WynnBet was one of the first operators to go live in Michigan when the state officially launched online sports betting and internet casino gaming on Jan. 22 with top US sportsbooks. But compared to the others, WynnBET has yet to earn a large share of Michigan’s online sports betting market.
Through May, WynnBET has recorded just the 10th highest handle of 12 sportsbooks at $7.1 million. By comparison, FanDuel Sportsbook’s overall handle to this point is at $372.4 million.
WynnBET gained access to Michigan through its partnership with the Sault Ste. Marie Tribe of Chippewa Indians.
In March, WynnBET and the Detroit Pistons announced a multiyear partnership for NBA betting.
Low Expectations for Lions
With former quarterback Matthew Stafford gone and first-year head coach Dan Campbell taking over a rebuilding project, sportsbooks have listed long futures odds for the Lions. Detroit’s over-under win total of 4.5 is the second-lowest in the league, only edging out the Texans (4). Detroit is -145 to win at least five games, while the under is at +120.
The Lions and Texans are also tied for the worst Super Bowl odds at +20000.