DraftKings & DISH TV Deal Will Bring Sports Betting To Viewers
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DraftKings and DISH Network announced an agreement on Wednesday that will bring sports betting to DISH's portfolio of brands.
DISH customers nationwide will see the DraftKings sportsbook and daily fantasy app integrated on the DISH TV Hopper platform, according to a news release. The agreement also allows for DraftKings to be available on DISH Network's SLING TV and Boost Mobile in the future.
“The integration with DraftKings is an exciting enhancement for our customers and a great addition to the growing DISH TV Hopper platform — a one-stop entertainment hub,” Brian Neylon, group president for DISH TV, said in the release. “We're thrilled to work with DraftKings to amplify the sports-fan experience, and extend the DraftKings footprint across our unique suite of services, including SLING TV and Boost Mobile, with potential applications across our 5G wireless buildout in the future.”
Customers can open and use the DraftKings app while watching any live, on-demand or recorded DISH TV content. The DraftKings app can be accessed via the DISH Voice Remote simply by saying "Launch DraftKings" or from the Apps Menu.
Placing bets is limited to customers living in states where sports betting is available to DraftKings account holders.
What the Deal Means for Sports Bettors
DISH TV customers will be able to initiate bets or daily fantasy contest entries with DraftKings directly from their TV, then set recordings and watch the live sports that correspond with those bets or fantasy teams.
Once a bet or fantasy contest entry is initiated, customers will be prompted via text message to complete the transaction within the DraftKings app on their mobile device, the release said. Once launched, DISH TV customers can initiate bets for NCAA basketball, NBA and NHL from the app using Hopper, with additional features to come.
“Our deal with DISH TV and the technology behind it immerses customers within a next-generation viewership experience and reaches these fanbases in a completely new way,” Paul Liberman, president of product and technology and co-founder at DraftKings, said in the release. “This is a unique opportunity for fans to watch games and engage with our real-money products while the technology also allows for further innovation ahead.”