DraftKings Named Betting Partner Of Northern Trust Golf Tournament
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DraftKings Sportsbook announced Tuesday it has been named the first official betting operator of The Northern Trust golf tournament, the first event of the PGA Tour’s FedExCup Playoffs, when it returns to Liberty National Golf Club in Jersey City on Aug. 18-22.
The DraftKings House, a customized, open-to-the-public venue, will feature views of the 15th green and 16th fairway and is open to guests 21-years-old and over. The space will have an open-air patio that is open to any fan with a tournament grounds ticket.
Spectators who enter the DraftKings House will have access to TVs airing golf and other live sports, phone chargers, complimentary Wi-Fi and premium food and beverage options for purchase.
In addition, the venue will feature a fully private VIP DraftKings Suite for the company to host clients and contestants with top amenities.
“As the existing relationship between DraftKings and the PGA Tour continues to evolve, integrating them into the New Jersey market at The Northern Trust was a natural fit,” Julie Tyson, Executive Director, said in a news release.
“When the state of New Jersey legalized sports betting in 2018, it opened the doors for a number of new business opportunities in the sports industry and we are proud to be one of the first PGA Tour events to offer a setting in this category. Our tournament prides itself in having on-site experiences that cater to a variety of fans and we’re looking forward to debuting this innovative venue on one of the biggest stages in golf as the FedExCup Playoffs commence.”
DraftKings Expands Golf Deals
The agreement expands DraftKings’ relationship with the PGA Tour, as they have recently announced plans for a retail sportsbook at TPC Scottsdale pending regulatory approval, as well as sponsorship deals as the official daily fantasy game and official golf betting operator of the PGA Tour.
Last fall, it also expanded its presence by signing 2020 U.S. Open champion Bryson DeChambeau to a sponsorship deal.
DraftKings also will host for the first time its Fantasy Golf World Championship at The Northern Trust where 40 of the top daily fantasy players will compete for total prizes of $4 million. The event will take place in person spanning the four days of the tournament with the top finisher receiving $1 million.
“DraftKings is proud to evolve and expand our presence into the golf space by continuing to build upon the existing relationship with the PGA Tour,” said Ezra Kucharz, chief business officer at DraftKings. “We believe the New Jersey market is craving this kind of experience at a sporting event and we look forward to providing an innovative activation for golf fans at The Northern Trust and Liberty National Golf Club.”
To gain access to the venue, fans can purchase a daily grounds ticket to the tournament, starting at $35 for Wednesday, $60 for Thursday or Friday and $70 to attend Saturday or Sunday.
Last year, Dustin Johnson shot 30-under-par to capture the 2020 edition at TPC Boston by 11 shots over Harris English to capture his fifth FedExCup Playoffs event.