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William Hill UK Sign Up Offer for New Customers April 2024

Bet £10, Get £30 in Free Bets

Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Why William Hill?
  • About 40 betting sports
  • Extensive range of ongoing promotions
  • In-play platform with cash out
Sportsbook Status State Status Live in
  • UK
  • Legal and Licensed in
Accepted Payments

Bet £10, Get £30 in Free Bets

Claim William Hill Free Bets and Read our William Hill UK Review

William Hill is one of the most established online betting sites in the UK and a UK bookmaker awards winner. William Hill also has a tremendous new customer offer to get you started with your sports bets. Bookies.com readers can secure £30 in free bets when they register a new William Hill account. All you need to do is make a first deposit and bet at least £10 on a sports betting selection. It’s a great way of getting started with a UK bookmaker awards winner, and it’s pretty straightforward to claim the sign up offer. 

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Claim the William Hill Sign Up Offer

William Hill is regulated by the United Kingdom Gambling Commission, and the William Hill offer for new customers is a generous one. You will need to make a minimum deposit at least £10 when signing up and you will also need to wager a minimum £10 stake. New customers must also be signing up through a tablet or mobile device in order to qualify for the William Hill offer.

Your first qualifying bet must be a minimum £10 stake. You can bet on any market and the minimum odds requirement for your selection is 1/2 (1.50) or greater on sportsbook excluding virtual markets, and you need to wait for your original bet to be settled for the £30 in free bets to be credited.

The William Hill betting app will credit you with 3 x £10 free bets. These can be used to place on any market on the sportsbook excluding virtual markets, and you can keep any winnings minus the free bet stake. The free bets expire after 30 days, so you have plenty of time to use them after you place your first bet.

William Hill UK Review

William Hill UK is not one of the new betting sites, having been established online since 2008, although this is a bookmaker that is part of the UK sports betting furniture. It has been in operation for decades and boasts thousands of retail outlets in the United Kingdom and further afield. This is a seriously strong betting brand, and the brand has moved with the times to consistently provide William Hill customers with a first-class betting service.

Beyond the William Hill new customer offer, there is also the chance to benefit from daily bet boosts such as Epic Odds, where the bookmaker will create boosted odds for a particular selections in major sporting events. There are also enhanced odds William Hill's homepage, while #YourOdds provides punters with a chance to choose particular outcomes and get a price for them. And flash odds which pop up for a limited period of time.

William Hill offers the chance to Build #YourOdds. And this is effectively this UK betting site’s version of a Bet Builder. Choose the football match that interests you the most, this could be in the Premier League or qualifier during the international break and then select from markets such as Total Goals, Total Corners, Player to Score and Result.

Beyond this, William Hill betting is great because in-play markets are covered so well, and you will be able to bet on live odds on a 24/7 basis. There is also the option to cash out regularly, while this is also one of the best betting sites for live streaming. In our opinion, William Hill's platform is one of the top bookmakers in the business to have on your mobile or tablet device.

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William Hill Promo Code

Like any betting site, William Hill sportsbook will sometimes have specific promo codes available that will allow you to avail of their latest free bet offer. Any promo code you get your hands on should be entered as part of the registration process, specifically when you have signed up and you’re set to make a first deposit. By entering the code, you will tell the bookmaker that you want to land free bet offer in question, and this will be credited to your betting account when your qualifying bet has been settled.

Your William Hill free bets are then available for 30 days before expiring. This provides you with plenty of time to enjoy placing them on the various sporting events that may take your fancy. You can choose to wager all of the free bets on the same selection, or you can split them out and choose different options.

William Hill Sign Up Offer Process

In order to sign up and enjoy the William Hill welcome offer, you need to register a new betting account with this bookmaker. Make sure you tap through from Bookies.com to reach the William Hill landing page so that you can start the registration process.

You can then tap on “Join Now” and start filling out the registration form. Enter your name, date of birth, email address, mobile number and postcode. You can then create a username and password in order to log into your account, and there’s also the chance to verify your identity. This is for your own protection and should be a straightforward procedure.

Once you have a registered betting account, you can then go ahead and claim the William Hill new customer offer. You need to select a payment method and then deposit the minimum amount required to avail of the offer. It’s at this point that you should enter any William Hill promo code required.

You can now place a qualifying bet on a selection of your choosing. Once this first qualifying bet has been settled, William Hill will credit your account with your free bets.

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William Hill Payment Methods

We’ve found a number of different payment methods at William Hill. Many new customers register a debit card such as Visa, Maestro and Mastercard, while there is the alternative method of using PayPal for those that have an account. There are many new PayPal betting sites becoming available in the UK in recent times, and William Hill is one of them. Here is the full list of payment options:

  •       💰  Debit card
  •       💰  PayPal
  •       💰  Instant Bank Transfer
  •       💰  William Hill CASHDIRECT
  •       💰  Paysafecard
  •       💰  Fast Bank Transfer

Debit card and PayPal are the most popular deposit and withdrawal methods. You can deposit a minimum of £5 using these options. Customers looking to use Apple Pay or Google Pay can use PayPal as the closest alternative, although you can use Apple Pay if you have an iOS device and download the William Hill betting app.

William Hill Betting Features

The reason why William Hill UK is so popular is that it has a wide range of betting features that can be enjoyed than at many other betting sites. When you have an account and have benefitted from the William Hill welcome offer, it’s important to be aware of the other promotions that can help you get the most from your betting experience. We recommend checking out the various options in order to secure bigger odds and larger returns.

William Hill Plus

William Hill betting customers can benefit from the Plus promotion as this allows you to cash-in shop bets on your mobile. You can collect a Plus card from any of the 1,400 William Hill betting shops, and you then tap a card on the self-service betting terminal to register.

Once this has been done, you can receive a text message, and this will have a link that can be used to track and cash out any bets that you have made in one of the many retail outlets.

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William Hill Bonus Drop

The William Hill Bonus Drop is a daily offer that keeps customers coming back for more. Take a free daily disc, pick a particular zone, make the drop and see if you are a winner. Every day, customers are able to land a William Hill bonus if they land their disc on a win symbol.

The alternative is that the disc lands on a no-win or retry symbol, with the latter providing an opportunity to drop again in search of landing a bonus. 

William Hill Scratch of The Day

William Hill UK also provides customers with the chance to play this daily game, with Scratch of the Day a free-to-play promotion where instant prizes can be won. It’s a simple case of being logged into your account and then heading to this page where you can win instant prizes including free bets, bonuses and exclusive offers. In order to win, you need to scratch and match three prizes to be a winner, and lots of customers are able to benefit every day.

William Hill Epic Boosts

Many customers like to benefit from price boosts, and William Hill is at the front of the queue when it comes to providing value. There is now the chance to enjoy Epic Odds on a daily basis, and these are always worth checking out.

As opposed to a simple price boost where the odds are marginally increased, you will find an epic boost really bumps up the odds. For example, you might get a player at evens to have a shot on target that was originally priced at 1/3.

William Hill Cash Out

William Hill UK is a brilliant cash out betting site, and there are a couple of options available. The first one is to cash out your bet entirely, with customers often looking to do this when they have placed an accumulator and have a number of legs already in the bag.

There is an alternative of getting partial cash out where you can use the slider functionality and take some money from your original wager while leaving some of the stake in the bet. The vast majority of betting markets have cash out available.

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William Hill Best Odds Guaranteed

William Hill is also a great destination for horse racing customers, as it is a best odds guaranteed betting site. Best odds guaranteed is a fantastic concession that allows punters to always take an early price on their selections. The offer applies to all UK and Irish horse racing meetings, with customers getting the bigger of the early price or the starting price on their horse. In our experience, this is a highly beneficial promotion when trying to leverage the most winnings. 

William Hill Live Streaming

Onw of the additional benefits of having a William Hill betting account is the fact that you can enjoy free live streaming. William Hill TV allows customers to log into their account and watch live horse racing, with this bookmaker now broadcasting live action from 24 racecourses.

You need to place a bet on the race that you want to watch, and this will give you access to high definition streaming of the action along with audio commentary.

William Hill In-Play Betting

Whenever you visit the William Hill mobile site, you will find the opportunity to bet in-play. From our experience, there are usually stacks of events being covered on a 24/7 basis, with football, tennis, basketball, baseball, table tennis, eSports, badminton and beach volleyball among the popular options.

The live markets provide an exciting way to bet, with the odds changing in real time, and there’s also the chance to cash out along the way.

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William Hill Welcome Offer

As a new customer, you can often claim a variety of welcome offers when it comes to different brands. It’s good to know the difference when it comes to each promotion so that you can decide whether it’s something that you want to pursue.

William Hill Free Bets

As we’ve established, William Hill free bets can be landed as part of the current new customer promotion. New players can get their hands on free bets after registering a betting account, making a first deposit and placing a qualifying bet. There might also be a William Hill promo code that needs to be entered. When your first real money bet has been settled, you will be credited with free bets on your account.

William Hill Deposit Bonus

There might sometimes be the opportunity to land a bonus when you make a deposit into your William Hill account. This could be in the form of a reload bonus, while the William Hill casino might also provide you with a bonus when you make a first deposit here.

There are usually wagering requirements when it comes to these type of bonuses, with customers needing to play through their initial deposit and bonus amount a certain number of times.

William Hill No Deposit Bonus

If you are able to claim a William Hill bonus without making a deposit, then it’s something we recommend going for. As the name suggests, a no deposit bonus involves getting a free bet without actually having to risk your own money.

It’s likely that any no deposit bonus will be of small value, and there might be wagering requirements that involve having to stake several times over before a withdrawal can be made.

William Hill Betting App

The William Hill betting app is one of the best available, whether you are accessing this through iOS or Android. The iOS and Android betting apps can be downloaded when you visit the William Hill mobile sites, while you can alternatively visit the App Store or Google Play.

We recommend downloading the William Hill mobile app because there are several advantages over the mobile site. There is a static horizontal menu where you can access options such as Betslip and My Bets. The navigation is always smooth through the betting app, and you can receive offer notifications to find out about the latest price boosts and promotions.

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William Hill History

William Hill was founded as a company in 1934, and it has successfully moved with the times to become a world-leading operator. The business is split between UK and international, with the company listed on the London Stock Exchange until April 2021. At this stage, the operator was acquired by Caesars Entertainment. More recently, 888 Holdings acquired the William Hill business in July 2022.

William Hill Sports Betting

As you might expect, William Hill covers a multitude of sports so that customers have an unbelievable amount of choice when it comes to their betting. For a UK audience, football and horse racing take centre stage.

The former tends to have epic price boosts and daily boosts available, while the latter is well served by live streaming and best odds guaranteed.

William Hill Football Betting

There’s the chance to benefit from Epic Odds and an Epic Boost when it comes to football betting at William Hill. You can also benefit from Enhanced Odds, with customers able to enjoy hundreds of pre-match and in-play markets with this football betting sites.

There are football leagues all over the world being covered, and Hills pretty much every league you could imagine to ensure that customers have lots of choice when it comes to their wagering.

William Hill Horse Racing Betting

We believe that William Hill is one of the best horse racing betting sites around. Not only does it provide extra places on several daily races, there is also the chance to get enhanced odds along with a top price guarantee.

There are also Epic Boosts for certain selections, with Double #YourOdds meaning that William Hill takes a specific selection and give you twice the price. There is also free live streaming on over 20 racecourses.

William Hill Cricket Betting

Cricket betting sites don’t come much better than William Hill. There is always the chance to punt on from the latest matches taking place all over the world.

Match Betting Live means that there’s at least one encounter being covered in-play, and it’s good to see Enhanced Odds Live, which means punters can still get a big price if they want to back a selection. We’re really impressed by the data pertaining to the action so that customers can see what is going on.

William Hill Golf Betting

We’re really impressed by the golf betting coverage, and that includes William Hill free bets on the big tournaments. For example, we have seen Hills offer free £5 bets to customers who wager £5 on a specific market such as First Round Leader.

We also like the enhanced odds where you might be able to get a special price about players landing a top ten finish in a specific tournament. #YourOdds provides a number of alternative markets, and it all amounts to a quality service.

William Hill Tennis Betting

There is the opportunity to enjoy tennis betting throughout the year thanks to the extensive coverage of the sport provided by William Hill. Not only does this bookmaker cover the WTA and ATP Tours, but there are also the lower-grade Challenger events covered.

Enhanced odds are regularly provided and this is a great sport for customers looking to place accumulator bets. So many games are covered in-play, and it’s exciting to bet on the live odds and cash out.

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William Hill Customer Service

Live Chat is the first port of call, with this being the quickest and easiest way of making contact. Head to the Help and Feedback section and tap on “Message Us” where you can enter text. You should be connected to a member of customer service within a short space of time and the well-trained operatives will usually be able to solve your query in a timely manner.

There is also a well-stocked help section where you can find a packed compendium of Frequently Asked Questions. You can choose from different categories such as Sports Query, Deposits & Withdrawals and Registration & Verification. There is also the option to ask a question through William Hill social media, although there is no phone or email support.

William Hill Casino

There are principally two casino options with William Hill's casino site. You can choose between the Vegas or Live Casino products depending on the games that you want to play. William Hill Vegas is packed with casino slot games, and you can play some of the latest titles here. You may also be able to avail yourself of regular free spins when using the casino site.

There are new slots games dropping all the time, with Megaways slots proving popular as there’s the chance to win a share of big prize pots.

Alternatively, the William Hill Live Casino provides players with the chance to experience the thrill of a real life casino. There are some exciting live games available, with customers enjoying the likes of Crazy Time, Adventures Beyond Wonderland, Gonzo’s Treasure Map, Gold Vault Roulette Live and Sweet Bonanza Candyland. Live Roulette and Live Blackjack are exciting ways to play and interact.

William Hill Bingo

For bingo fans, there’s the chance to enjoy a wide range of different games at William Hill Bingo. Choose from different bingo rooms, including Bargain Basement where you can enjoy 90-ball games every few minutes. It’s a simple case of registering a Chat Name before joining in with the fun. There is also the BOGOF, BINGO BOWL and TIME OUT TAVERN rooms, with Escalators providing you with a chance to play for a jackpot.

Frequently Asked Questions

How long does William Hill take to pay out?

William Hill will settle a sports betting market shortly after an event has finished. If you have received some winnings and wish to make a withdrawal, this can generally take between 1-3 working days for the funds to be received. With some options such as a bank card, you can expect the funds to return on the same day.

What does cash out mean on William Hill?

Cash out at William Hill gives you the choice to close out your sports bet before it has been settled. This bookmaker will make an offer for the value of your bet, and it could be more, the same or less than your original stake. You have to decide whether to take the cash out or not.

Do William Hill pay first past the post?

Yes. William Hill pays out on the first horse to win the race, irrespective of the official result. Occasionally, a horse might be disqualified or demoted down the order. In this instance, Hills pays out on both the original winner and the one that is subsequently awarded the victory in the race.

How to enter a William Hill promo code?

William Hill has a promo code system in operation that allows customers to benefit from various bonuses. The promo code should be entered when you have registered an account and you are making a first deposit. You will then qualify for a corresponding bonus once you have placed a qualifying bet.

How many places does William Hill pay on the Grand National?

William Hill has been known to pay up to six places on the Grand National in previous years. This number of places might only be available to each-way bets on the day of the race, with customers able to get four or five places when it comes to the antepost market.

How to claim a William Hill free bet?

William Hill UK provide new customers with free bets. It’s a simple case of registering a new betting account and then making a first deposit. Enter the promo code and then place a first qualifying bet at 1/2 (1.50) or bigger in order to get the William Hill free bet.

Are William Hill best odds guaranteed?

Yes. William Hill is among the best sites that offers best odds guaranteed. At any UK horse racing meeting, customers are able to take an early price and get the starting price if the latter is at bigger odds. It’s a generous concession that regularly see the betting site pay out extra.

Does William Hill accept PayPal?

Yes. William Hill UK has PayPal as one of the accepted payment methods. It means that when you register an account, you can make a deposit through your PayPal account. You are transported to the PayPal site to make a transaction before your betting balance is updated.

Does William Hill accept Revolut?

Revolut is not one of the accepted payment methods at William Hill UK right now. There are a number of alternative payment methods, including a registered bank debit card and PayPal. It might be that this bookmaker increase their range of payment options in the future.

Does William Hill accept Credit Cards?

Credit cards are no longer an accepted form of payment at William Hill. In order to comply with the regulations set out by the UK Gambling Commission, customers can’t bet on credit and need to be transparent with funds in order to place bets. Therefore, we advise using a debit card.

About the Author

Matthew Glazier for Bookies.com
Matthew Glazier
Matthew Glazier, the former Head of Marketing at bet365, is a veteran in the online betting industry and contributes to Bookies.com.