MaximBet Sportsbook Review 2021

MaximBet Sportsbook Review

MaximBet is an intriguing new online sportsbook created by digital gaming company Carousel Group and media brand Maxim. It was initially launched as, but it then rebranded after Carousel tied up a deal with the popular men’s magazine. It made its debut in Colorado, but it has also inked market access agreements covering New Jersey, Arizona, Indiana and Iowa. This MaximBet Sportsbook review highlights the user experience, the bonuses, the sports betting options, the payment methods and the customer service you can enjoy at the MaximBet app and desktop site.

Pros and Cons

User-friendly interface
Proprietary software provides a unique wagering experience
Great bonuses and promotions
High betting limits
Relatively narrow selection of betting options
Small range of banking options
Users have complained about the app

MaximBet Review Summary

The team behind MaximBet deserves credit for building a user-friendly sportsbook on proprietary technology. MaximBet sportsbook bonuses are great and it offers some highly competitive odds on certain sports. Other strengths include 24/7 customer service, a strong loyalty program and high betting limits. It offers fewer betting options than most rivals, and it does not cover as many sports, while banking options are limited, but overall it is an impressive online sportsbook that shows a lot of promise.

MaximBet Online Sportsbook

A private company called Carousel Group launched in 2020 after it was granted an online sports betting license in Colorado. The company then tied up a deal with Maxim - a men’s magazine that has evolved to become a prominent lifestyle brand - to launch MaximBet in 2021. will be rebranded as MaximBet in Colorado and rolled out in New Jersey, Arizona and other states.

Carousel Group has built its own proprietary sports betting software. It said it was formed by “top executives with more than 100 years of collective experience in the gaming industry.” The founder and chief executive is Daniel Graetzer, who previously worked as a director at Spanish company Mediatech Solutions. Carousel Group has received $50 million in funding from Nasdaq-listed Chinese company ZKIN International Group to bankroll its expansion plans. Its stated aim is to capture “a significant share” of the U.S. online gambling market.

MaximBet Sportsbook Promo

MaximBet Sportsbook offers new customers a match deposit welcome bonus worth up to $1,000. This is a simple, attractive MaximBet Sportsbook sign-up offer. Simply register for a MaximBet Sportsbook account, deposit at least $10 and wager it on any sporting event. MaximBet will then match your deposit amount, up to a maximum of $500 in free bets on your first deposit. Then, your second deposit will be matched 100% up to $250 while the third and fourth will be matched up to $125 for a total bonus amount of up to $1,000. These bonus funds have just a 1x playthrough requirement, and there are no other restrictions. You have seven days in which to use your bonus funds. You will then get a 75% deposit match on your second deposit and a 50% bonus on your third and fourth deposits, leaving up to $600 in bonus funds available. MaximBet also provides ongoing bonuses and a loyalty program.

Registering at MaximBet

It is quick and easy to register for a MaximBet account if you follow these instructions:

  1. Click the link provided by to visit the site and then click on the green “JOIN” button at the top right of the homepage.
  2. Enter your email address, choose a password, and then enter your name, date of birth, the last four digits of your SSN and your address.
  3. Agree to the terms and conditions and click to complete the process.
  4. You then have to verify your ID. Upload an image of your ID card, driver’s license or passport, and take a selfie to confirm your identity. You can then make a deposit and start betting.

MaximBet Sports Betting

MaximBet lists the most popular sports first on a separate tab at the top left of its homepage:

It covers each of those sports in reasonable depth. For example, baseball fans can bet on games in Japan and Korea alongside MLB action, while the basketball section covers countries such as Chile, Uruguay and Puerto Rico alongside NBA and NCAAB games. Rival sportsbooks offer more wagering options on specific games, but you can find some alternative spreads and game props, plus live betting and a reasonable selection of futures betting markets.

The online sportsbook MaximBet offers also provides betting on:

The coverage of some of those sports is also relatively comprehensive, with a decent selection of prop bets, so you should find plenty of action to wager on at MaximBet Sportsbook.

Site Experience

MaximBet stands out as one of the few online sportsbooks to operate on proprietary software. Most sports betting sites run on white-label platforms provided by companies such as Kambi or SBTech, or use the popular OpenSports engine from Scientific Games, whereas the team behind the sportsbook MaximBet offers has built its own technology. That should allow it to operate on better margins, theoretically giving it scope to invest in bonuses and competitive odds, but it risks providing a substandard wagering platform. We are pleased to report that is not the case. MaximBet provides fewer betting options and covers fewer sports than many rivals, but the site experience is strong. It is easy to navigate, with a clear search function, and the betting pages are laid out in an intuitive manner.

Betting Interface: User-Friendly
Mobile Betting: Yes
Betting App: Apple, Android
Live Sports Betting: Yes
Live Sports Streaming No

Mobile App Experience

The app provided by Carousel Group - which is being rebranded as the MaximBet app - has seemingly experienced teething problems. That is to be expected of a new app built on proprietary technology, but some of the user reviews on the App Store are pointed. Users have complained about login issues, difficulties withdrawing money, limiting winning players and other problems. We hope that these issues are ironed out by the time the MaximBet app is rolled out across the country. We tested it out and found the interface to be very clean, resulting in an effective user experience. We did not experience payout issues when trying it out for our MaximBet Sportsbook review, but we note that some MaximBet app users have made complaints.

MaximBet GeoComply

You will need to download a third-party Geolocator app to prove your location when using the MaximBet app. That is standard practice for licensed online sportsbooks, as it confirms you are located within a state in which MaximBet is legally available.

Quality of the Odds

We were pleased to find above average odds on many sports at MaximBet. The MaximBet odds on MLB games and soccer games were often market leading and significantly better than many rivals were providing. Its NFL odds were not particularly appealing, but overall, its lines are strong. That is to be expected, as it has proprietary technology, so it does not have to pay a cut to a company like Kambi or SBTech, and it can afford to pass some of those savings onto customers in the form of discounted lines.

Notable Features

The MaximBet app is reasonably basic, and it does not offer the sort of modern features you will find at rival sites, such as a stats hub or live streaming. However, you can benefit from some helpful features:

Live Betting

MaximBet offers a reasonably broad array of live sporting events for customers to bet on. You will be presented with play-by-play updates and stats on sports like baseball, basketball and soccer, along with a modest range of live prop bets.

Parlay Party

You will get free bet credits if you place successful parlays. It will give you 25% of your winnings as a free bet on a successful parlay with four legs. It goes up to 50% for five legs, 75% for six legs and 100% for seven legs, up to a maximum of $1,000. There are also odds boosts and bet of the day promos.

Understanding Betting Options

MaximBet Sportsbook offers a narrow range of betting options compared to many of its illustrious rivals. For example, you will not find player props, while game props and alternative spreads and totals are limited. There is no same-game parlay builder either. However, Carousel Group built the wagering platform from scratch, and it is new, so we expect it to make improvements and refine the offering in future.

Minimum Bet

There is no official minimum bet, so you should be able to wager less than $1 if you so desire.

Maximum Bet

MaximBet does not have a maximum bet limit, but it does impose maximum winning limits, which are higher than most rivals’ limits. You can win up to $2 million on soccer and up to $500,000 on NFL, NBA, MLB, NHL, tennis, golf, rugby league and rugby union.

Reduced Juice

MaximBet is not a traditional reduced juice sportsbook, but you can find some great odds on certain markets.

Deposit & Withdrawal Methods at MaximBet

You will have a very narrow range of deposit and withdrawal methods to choose from. Some users have complained that it was quick to take their money, but very slow to process payout requests. We did not experience those issues when we tested out the site.

Depositing Money

You have just a few options to choose from when it is time to fund your MaximBet account: Visa, MasterCard, ACH bank transfer or Skrill. It does not accept PayPal, Neteller, PayNearMe, wire transfers, checks, Play+ and other methods. Payments are free and instant.

Withdrawing Money

A MaximBet payout will typically be made via the option you used to deposit. Your payment details will be saved, and you can choose your card or Skrill address to make the payment. We found the process to be smooth, but some users have raised issues about delays while they were told to send several forms of proof of residency.

How Does MaximBet Payout?

A MaximBet payout will be processed the following business day. For example, if you request it on a Wednesday, your request will be approved or denied on the Thursday. If you request a MaximBet payout on a Friday, you will need to wait until the following Monday. Withdrawal times then vary depending upon which of the MaximBet payout options you select, but they take 1-5 days.

MaximBet Sportsbook State Restrictions

Carousel Group initially launched the brand in Colorado, but it also secured market access deals covering New Jersey, Iowa and Indiana. They are still in place, so MaximBet can launch in those states, and it has also tied up market access for Arizona. We expect to see MaximBet Sportsbook rolled out across the country soon.

MaximBet Colorado

MaximBet launched its mobile betting app and desktop site in Colorado back in 2020 after it was granted an internet sports betting operator license from the Colorado Division of Gaming. It operates on the master license of Johnny Nolon’s Casino in Cripple Creek and offers very competitive bonuses and odds in Colorado.

MaximBet Sportsbook in Arizona

MaximBet is expected to launch in Arizona in 2021 after inking a market access deal with the White Mountain Apache Tribe. There are 20 available online sports betting licenses in Arizona, where operators must agree deals with tribes or sports teams. Chief executive Graetzer said he was “thrilled” to bring MaximBet and “the renowned Maxim lifestyle experience” to Arizona. “With some of the best sporting teams in the country and a highly engaged sports community, we are confident Arizona will be drawn to our consumer-friendly app, world-class customer service, and the incredible live events we are planning for the state,” he added.

MaximBet Casino

MaximBet does not offer an online casino. It is simply an online sportsbook built on proprietary technology.

Loyalty Program

A loyalty program at MaximBet sees you earn 2 points for every $1 wagered on straight bets, 5 points for every $1 wagered on in-play straight bets, and 10 points for every $1 wagered on parlays. At the end of the month, you get $1 in free bet credit for every 1,000 points earned.

MaximBet Customer Support

MaximBet is one of the few online sportsbooks to provide 24/7 customer support via live chat. The agents we spoke to when conducting this review were polite, friendly and knowledgeable, and we were never kept waiting long. You can also request a call back, send an email or contact the team via social media. There is a comprehensive FAQ section at the site too, and we were impressed by how clear and concise the answers were.

Safety and Security

MaximBet is a newcomer to the wonderful world of sports betting, so it does not have a long security record. However, it has not suffered a security breach thus far, and it appears to have robust encryption software in place, so you should feel confident using this online sportsbook.

Responsible Gambling

MaximBet has a very comprehensive responsible gambling section, divided into various different pages. There are detailed guides to setting up bet limits, deposit limits and time limits, plus tips that can help, how to recognize a problem, self-exclusion, how to take a break, how a gambling problem can affect family and friends, and protection of minors. It is one of the most impressive responsible gambling sections we have seen.

Our Verdict of MaximBet Sportsbook

MaximBet is a unique online sportsbook that has several attractive qualities. The odds on certain sports are very competitive, and the bonuses are great. We also liked the 24/7 customer service, the quality of the user experience, the simplicity of the loyalty program, the responsible gambling section and the high betting limits. There are significant issues to be addressed - processing withdrawals quicker, broadening the choice of payment issues, addressing complaints about the app and offering more betting options - but overall we were impressed by this online sportsbook, which has great potential.

MaximBet Sportsbook FAQs

When is Expected to Rebrand to MaximBet?

Carousel has tied up a deal with men’s magazine brand Maxim to launch MaximBet. The company said that its existing site will be rebranded as MaximBet soon, but it has not yet provided a precise date.

Is MaximBet Sportsbook Legit and Legal?

MaximBet is a legitimate, legal sportsbook that holds licenses to operate in Colorado and several other states. You can enjoy MaximBet Sportsbook legal wagering without worrying about security concerns.

What States can use MaximBet?

MaximBet will initially be available in Colorado, but it also has market access deals in place for Arizona, Indiana, Iowa and New Jersey. The plan is to roll the online sportsbook MaximBet out across the country, and will keep you informed when it launches in new states.

Can I bet for Real Money at MaximBet Online Sportsbook?

You can absolutely bet for real money at the MaximBet Sportsbook app and desktop site. It accepts deposits via VISA, MasterCard, ACH bank transfer, or Skrill. You can then place wagers on a broad range of sports, and you will get paid out if you win.

Does MaximBet Match Deposits for New Customers?

MaximBet Sportsbook offers a 100% match deposit welcome bonus worth up to $1,000 for new customers. You simply need to register for a MaximBet Sportsbook account and place a qualifying wager to unlock the bonus funds, which come with a 1x playthrough requirement.

How do I Deposit Money into my MaximBet Account?

You will automatically be prompted to deposit money into your account after registering. For subsequent deposits, click “My Account” and then “Deposit” from the homepage. You can then type in your deposit amount, enter your payment details and click to confirm the transaction.

How Long do Withdrawals Take at MaximBet?

MaximBet Sportsbook will process your withdrawal request the following working day. If you request a payout on a Friday, you will have to wait until the following Monday. It then takes 1-5 days for the funds to be transferred, depending upon the method you choose.

How Does MaximBet Sportsbook Payout?

MaximBet Sportsbook generally pays you out via the method you used for your deposit. If you used a card, it would send the funds to the bank account associated with that card. It can also send you funds via Skrill.

What Sports are Available to Bet at MaximBet?

Customers at the online sportsbook MaximBet can wager on football, basketball, baseball and hockey. It also accepts bets on boxing, MMA, soccer, golf, tennis, cricket, darts, motor sports, rugby league, rugby union, snooker, and table tennis.

Does MaximBet Have an App?

You can download the MaximBet sports betting app for your Android or iOS device. It was initially known as, but it is rebranding as MaximBet after the owner inked a deal with the media company.

How Can I contact the MaximBet Support Team?

MaximBet Sportsbook offers 24/7 customer support via live chat. You can alternatively request a call back or leave a message and wait for someone to email you back. It is also active on Twitter, Facebook and Instagram.

About the Author

Martin Green for
Martin Green
Martin Green spent five years working at William Hill before becoming a journalist in 2009. He began working as a sports writer and professional tipster in 2014.