As NBA Season Begins, BetMGM & 76ers Reach Sports Betting Deal
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The Philadelphia 76ers announced Tuesday that BetMGM is now an official sports betting partner of the team, just four days after BetMGM’s mobile launch in Pennsylvania.
The NBA betting partnership features TV-visible signage including BetMGM’s logo on the pole pads during 76ers games, and fan-focused engagement campaigns including promotions within the official 76ers app, 76ers-branded casino games and more, according to a news release.
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BetMGM went live in Pennsylvania on Dec. 18, becoming the 11th online sportsbook in the state.
“We are thrilled to partner with BetMGM and together create new, engaging experiences to deliver to our 76ers fans,” Katie O’Reilly, 76ers chief revenue officer, said in the news release. “This partnership will give us the ability to connect with our fans on the digital channels where they spend their time through customized 76ers branded games and activations. BetMGM will also propel us into a new space, strategically targeting fans in the sports betting and gaming realm.”
More on the Deal
In addition to the in-game experience, MGM Resorts’ Borgata Hotel Casino & Spa in Atlantic City will be designated as an “Official Away Game Host of the Philadelphia 76ers,” the release said. The team will feature events on site when it is deemed safe to do so. Borgata will also host a co-branded Season Ticket Member and VIP event in the future featuring casino games, appearances by 76ers legends, autographed memorabilia raffles and other exclusive prizes.
“We’re honored to be an official sports betting partner of the 76ers,” Matt Prevost, chief revenue officer of BetMGM, said in the release. “Our recent launch in Pennsylvania has been incredibly successful and this partnership is an exciting opportunity for BetMGM to offer 76ers fans unique ways to engage with their favorite basketball team.”
Currently, the Sixers have agreements with DraftKings and Caesars in the betting space.
On Wednesday, the Sixers open the 2020-21 regular season hosting the Washington Wizards.