BetMGM Becomes Latest Operator To Go Live In New York
David Caraviello | 3 mins
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Sports bettors in New York have taken to mobile gaming with a passion—and now, they have another approved New York betting app at which to wager.
BetMGM New York launched its mobile and online platforms in New York on Monday, after the New York State Gaming Commission determined the bookmaker had met all statutory and regulatory requirements necessary to accept and process mobile sports wagers. BetMGM becomes the fifth mobile operator to go live in New York, following the launch of Caesars Sportsbook New York, DraftKings NY, FanDuel New York and Rush Street Interactive’s BetRivers brand on Jan. 8.
The launch broadened the New York presence for BetMGM, which signed a multi-year agreement with Madison Square Garden in November to become an official sports betting partner of the New York Knicks, New York Rangers, and the Madison Square Garden arena. BetMGM’s parent company, MGM Resorts International, is also a partner with Empire City Casino in Yonkers.
‘Unprecedented’ mobile launch in New York
Online sports betting in New York opened with a bang when the first four sportsbooks went live on Jan. 8. In just 12 hours, New York became the top state for sports betting in the United States, according to Lindsay Slader, managing director for gaming at GeoComply, a geolocation security firm. GeoComply tracked 5.8 million wagers in New York from 9 a.m. to 9 p.m. on Jan. 8, dwarfing second-place Pennsylvania (2.3 million) and third-place New Jersey (2.1 million).
Over the first 36 hours of mobile sports betting in New York, GeoComply tracked over 17 million online hits on mobile sportsbooks. New York City itself exceeded 8 million in volume, larger than that of any other state total. “A launch this size is historically unprecedented,” Slader wrote on LinkedIn.
And that was with fewer than half of the nine approved mobile sportsbook operators in New York going live. BetMGM’s launch now turns the spotlight to PointsBet, WynnBET, Bally Bet and Resorts World, who continue to navigate regulatory procedures. Although no launch dates have been set for those books, media reports indicate they should be live by the Super Bowl on Feb. 13.
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Knicks, Rangers experiences to come
Headquartered in New Jersey, BetMGM was formed in 2018 in a partnership between MGM Resorts International and Entain Holdings of Great Britain. The sportsbook typically offers new account holders a first risk-free bet worth up to $1,000, and players are automatically enrolled in the company’s loyalty program, M Life Rewards.
“With today’s monumental news, we’ll now be able to fully activate our relationships with MGM Resorts’ Empire City Casino and Madison Square Garden. We look forward to offering customers in New York unique experiences that they can’t access on any other platform,” said BetMGM CEO Adam Greenblatt. “A huge thank you to the New York Gaming Commission as well as to our entire BetMGM team who have worked tirelessly to bring this to fruition.”
BetMGM’s partnership with Madison Square Garden also means the book will be able to reward customers with VIP experiences involving the Knicks and Rangers, the company said. The sports betting app for BetMGM is also now available for download by New York sports bettors on both Apple and Android platforms.