Ah, the iconic spectacle of the Indianapolis 500—the roaring engines of 33 sleek racing cars, the noise of the starting field rolling through the frontstretch, the towering green glass of the infield pagoda, and now a sports betting lounge courtesy of the racetrack’s newest corporate partner.

Indeed, the Indianapolis 500 just got a lot more interesting for Indiana sports betting fans, who will find a sports betting lounge in the Pagoda Plaza area of the infield for activities during the month of May. 

That’s due to the recently announced partnership with Caesars Sportsbook, which became official sports betting partner of both the Indy 500 and Indianapolis Motor Speedway, and will open “the very first exclusive betting lounge” at the historic track, according to a release.

The Caesars Sportsbook Lounge at Pagoda Plaza will greet spectators on practice and race days during the Month of May providing Caesars Sportsbook app users with an elevated viewing experience, complimentary food and drink, live entertainment and racing games to go along with branded giveaways throughout the course of every race, the release continued. Practice opened Tuesday in advance of the May 29 Indianapolis 500.

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Deal Deepens Caesars’ Indiana Ties

The partnership also includes race day video board placements, PA announcements, and program ads promoting Caesars Sportsbook. Caesars Sportsbook receives access to speedway logos, marks and digital and social media assets, as well as a variety of exclusive VIP experiences for its users at the speedway available through its loyalty program, Caesars Rewards. 

New users who download the Caesars Sportsbook app and make a first-time deposit of $20 will receive $106 in free bets (a hat tip to the Indy 500’s 106th running) and entry into the Caesars Sportsbook Lounge at Pagoda Plaza.

“We’re extremely excited about this partnership with Caesars and believe their on-site presence – which is a first for our storied facility – will give fans a new opportunity to engage with the on-track action at the Racing Capital of the World,” said Douglas Boles, president of Indianapolis Motor Speedway (IMS).

The association with the speedway also extends Caesars’ deep ties with the Hoosier State that also include Horseshoe Indianapolis, Harrah’s Hoosier Park and Horseshoe Hammond. Caesars recently announced a $39 million renovation plan for Harrah’s Hoosier Park, which followed its $33.7 million enhancement and expansion of Horseshoe Indianapolis. sports betting has been legal in Indiana since 2019. 

“The Indianapolis Motor Speedway and the Indy 500 are iconic American sports traditions,” said Eric Hession, co-president of Caesars Digital. 

“Partnering with one of racing’s most iconic venues and ‘The Greatest Spectacle in Racing’ provides our customers with unique experiences through Caesars Rewards. This will be an impactful partnership for us that builds upon our commitment to the state of Indiana alongside the investments into our resorts and the communities they serve.”

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IMS Partnership Still a Rarity for Racing

The Caesars partnership with Indianapolis Motor Speedway immediately becomes the most notable sports betting deal in motorsports, which hasn’t been as quick to embrace wagering operators as other sports. 

The only other major U.S. track with a direct sports betting tie-in is Phoenix Raceway, which is planning to add a Barstool Sportsbook, though several other NASCAR venues have partnerships with retail casinos.

NASCAR has official partnerships with three sports gaming entities: Fubo Sportsbook as its official sportsbook, Penn National Gaming (parent company of Barstool Sportsbook & theScore Bet) as an authorized gaming operator, and WynnBet. Three individual NASCAR teams also have sports betting sponsors: Richard Childress Racing with BetMGM, 23IX Racing with DraftKings, and Stewart Haas Racing with Unibet.

None of the cars entered for the 106th running of the Indianapolis 500 have sports betting entities as sponsors, according to the event’s official entry list.

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