Drone Racing League, DraftKings Announce Sports Betting Deal
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The Drone Racing League on Friday announced a deal with DraftKings to be its official sports betting partner.
DRL races will be the first aerial sporting event you can wager on, with mobile sports betting on the league available in Colorado, New Hampshire, New Jersey, Tennessee and West Virginia, according to a news release. Pre-race wagers and in-race bets will be available.
DraftKingswill have exclusive marketing rights around sports betting and branding integrations, including custom gates, through the culmination of the current 2020 DRL Allianz World Championship Season.
“The sky is now the limit for DRL fans to get skin in the game, and we're thrilled to partner with DraftKings to transform our high-speed race competition into the ultimate sport to bet on,” DRL President Rachel Jacobson said in a news release. “The opportunity for us to elevate our engagement through all forms of gaming and gambling will only increase as mobile betting becomes more adopted across the country.”
DRL's final races of the 2020 DRL Allianz World Championship season begin Saturday at 4:30 p.m. ET on NBC, Twitter and Facebook.
In advance of DRL's live final races, DraftKings and DRL will host “Pre-Flight Shows,” including Friday at 7 p.m. on Twitter, the release said. Expert sports bettors and drone pilots will show fans how to participate.
“DRL is scaling their business as fast as their drone races, and we're excited to be flying with them given DRL's thrilling, innovative racing events are perfect for the customized wagering offerings we can create,” Ezra Kucharz, chief business officer for DraftKings, said in the release. “Our expertise in sports betting combined with DRL's stats-packed competition will make this a fun and seamless opportunity to engage their avid audience along with tech-savvy, adrenaline-loving sports fans.”
After initially introducing DRL drone races to customers as a free-to-play pool during the 2020 season, DraftKings saw 30 percent more entries in its first week than the average for new sports, totaling more than 150,000 entries to date.
Founded in 2015 by Nicholas Horbaczewski, the DRL is a privately held company with its headquarters in New York City.
DRL, Genius Sports Deal
In late October, the Drone Racing League announced a multiyear partnership with Genius Sports in an effort to increase drone racing’s presence in the U.S. sports betting landscape.
The two entities will be working to create the first league-approved drone racing product in the U.S., enabling licensed sportsbooks to appeal to a new audience of drone racing fans, according to a news release announcing the deal.
Genius Sports has business relationships with the NBA, NASCAR and the English Premier League. It will use DRL's official data to build a high-end live betting product to be sold to legal sportsbooks in regulated jurisdictions, the release said.