IC360, PGA of America Boost Integrity Partnership Ahead Of PGA Championship

The PGA of America and IC360 boosted their betting integrity partnership in a deal announced Monday. It takes effect as the year’s second golf major championship begins Thursday at Aronimink Golf Club outside Philadelphia.
IC360 operates as a data clearing house between stakeholders whose players, employees, team officials, and others are prohibited from wagering and betting operators.
The PGA of America will now utilize IC360’s full suite of technology solutions, including the industry-leading ProhiBet and ProhiTrade systems. This move brings sports-based trades on prediction markets into the PGA of America’s compliance scope.
The PGA of America will specifically deploy ProhiBet’s encrypted data-transfer technology to prevent prohibited individuals—including players, caddies, and officials—from engaging in wagering on golf events, the two entities said in a release.
Additionally, the integration of ProhiTrade will allow the PGA of America to monitor the burgeoning prediction market space. ProhiTrade is designed to identify and prevent the use of non-public information for trading on "event contracts," ensuring that any market activity related to PGA of America championships is conducted transparently.
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Prediction Markets Face Integrity Backlash
Prediction markets have faced increased public and political scrutiny of late. Multiple trades concerning the U.S. attack on Iran and the incursion into Venezuela triggered outrage, calls for federal legislation, and criminal proceedings. IC360 works in conjunction with Kalshi concerning many of its sports-related trades based in the U.S.
The company boasts partnerships with the NBA, NFL, NHL, MLS, the PGA Tour, Big10, SEC and Big 12, among other leagues and college conferences.
"As the landscape of sports wagering and digital trading platforms rapidly evolves, the PGA of America remains dedicated to staying at the forefront of regulatory compliance,” said Casey Morton, Senior Director, Global Media, Production and Wagering for the PGA of America, in a release. “By expanding our partnership with IC360 and integrating their full suite of technology, we are taking a proactive step to safeguard our sport and reinforce our commitment to protect the integrity of our championships.”
About the Author

Bill is an award-winning journalist and editor whose career includes stops at USA Today Sports Network / Golfweek, Cox Media, ESPN, Orlando Sentinel and Denver Post. He's been covering the North American regulated gambling market for almost a decade and has his finger on the pulse for all industry news involving sportsbooks, online casinos, prediction markets and more. Bill placed his first bet at age 11, and his first job was as a paper boy delivering the Boston Herald and Boston Globe. By age 16, he was playing blackjack and getting comped drinks on the Las Vegas Strip. When home, his weekend rotation included trips to Wonderland Greyhound Park and Raynham Greyhound Park.

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