MyPrize Adds James Harden As Premier Creator In Social-Gaming Expansion

By Bill Speros Dec 4th, 2025 9:10 AM EST

The social-gaming platform MyPrize announced Thursday that NBA star James Harden has signed on as the company’s first Premier Creator. The deal makes Harden the first major athlete to stream, play, and interact with fans directly through MyPrize.

The move comes weeks after MyPrize partnered with Crypto.com to launch what it calls the first social-gaming platform featuring regulated prediction markets for sports, crypto, and other events. Company officials say the Harden agreement is intended to accelerate that growth and broaden MyPrize’s reach across entertainment and gaming.

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MyPrize reports more than 1 million players and more than $1 billion in total prizes awarded across its platforms. The service blends multiplayer “Play Together’’ rooms with creator tools, livestreaming features, social chat, and AI-driven personalization.

MyPrize recently closed a $21M funding round at a $250M valuation cap and says it is on track to surpass $100M in annual revenue by end of 2025.

Harden To Design Games, Play In Real Time

As part of the partnership, Harden will help design and release exclusive games, livestreams, interactive content, and fan activations. Users will be able to enter Harden’s multiplayer rooms to play and engage with him in real time.

“MyPrize has been building something truly special: a completely new way for players and creators to connect,” CEO Zach Bruch said. “James is a cultural force whose influence spans sports, entertainment, and global fandom.”

Harden, in a statement, said the partnership offers “a whole new way” to connect with fans. “I can hop on, stream, talk, and play with people in real time,” he said. “MyPrize is at the intersection of culture, entertainment, media, and gaming. This is the future.”

Company officials say Harden’s involvement will highlight the platform’s multiplayer and social-engagement tools . MyPrize aims to continues to position itself at the center of creator-driven gaming and entertainment.

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