Starting in February, golf will take on a whole new look.

The PGA Tour, NBC Sports and PointsBet on Monday announced the first golf betting show during a tour event — a live production called NBC Sports Edge BetCast, according to a news release. It will be available on Peacock Premium.

Australian-based PointsBet is the official sports betting partner of NBC Sports, and an official betting operator of the PGA Tour. All betting odds and information will be provided by PointsBet.

The first NBC Sports Edge BetCast will be Feb. 4-7 during the Waste Management Phoenix Open on Peacock Premium alongside telecasts on the Golf Channel and NBC, the release said.

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“We are excited to debut this unique betting show with our partners at the PGA Tour and PointsBet,” David Preschlack, president of NBC Sports Regional Networks and executive vice president of content strategy for NBC Sports Group, said in the news release. “With TPC Scottsdale’s Stadium Course as the backdrop, we look forward to a compelling sports betting presentation on Peacock Premium as a companion to watching the world’s best golfers competing on some of the most iconic holes on the PGA Tour.”

The show will provide a “second-screen experience” for Peacock Premium viewers and offer a chance to watch along with golf commentators, the release said. They will analyze the Waste Management Phoenix Open and discuss the outcomes of potential bets using PointsBet Sportsbook odds.

“The PointsBet team is thrilled to work alongside our partners in NBC Sports and the PGA Tour to bring to life a very engaging and unique sports betting production,” Johnny Aitken, PointsBet USA CEO, said in the news release. “We all recognize that golf is ripe for sports betting innovation, and at PointsBet, we control our destiny when it comes to building the best golf betting experience in the world.”

Details of the New Show

Presented across 10 afternoon hours — 2½ hours in each of the four tournament rounds — the show will primarily follow a featured group each day, while also highlighting key moments, notable shots and other storylines. A host and two analysts will be on the Golf Channel Live studio set overlooking the famed, par-3 16th hole. A PointsBet Sportsbook oddsmaker will also be featured.

“The NBC Sports Edge BetCast stream on Peacock Premium is another step forward for our sports betting strategy,” Norb Gambuzza, PGA Tour senior vice president of media and gaming, said in the release. “We are extremely excited to produce and distribute specialized betting content as a companion to our linear and digital coverage with our partners at NBC Sports and PointsBet.”

The partnership and subsequent activation with NBC Sports and PointsBet is the latest in a string of initiatives by the PGA Tour, which has embraced sports betting since the federal ban on the practice was overturned in 2018.

In October, the PGA Tour and BetMGM provided live betting odds of all four rounds of The CJ Cup on the event’s telecast.