Prediction Markets Super Bowl Betting: Commercials, Halftime Performers, Bad Bunny In A Dress & More
Prediction market Super Bowl betting action transcend game action, the final score, player props, and cross-sport comparisons.
The traditional novelty wagers available on the post-game Gatorade color, the result of the pre-game coin toss, and the length of the “Star Spangled Banner” have long since morphed into staples of the Super Bowl wagering. Those markets are available in some legal books, depending on their jurisdiction.
Prediction markets such as Kalshi, Polymarket, and Robinhood take it from there. They, too, offer these long-standing novelty props. Plus so much more. These platforms fall under the jurisdiction of the Commodities Futures Trading Corporation. Platforms self-certify multiple markets concerning sports, culture, crypto, climate, economics, financial numbers, weather, and what’s up with Harry Styles.
Only the imagination of market makers, traders, and the public, can limit what markets may become available.
But even the best prediction market apps impose their own limits. Neither Kalshi, Polymarket, nor Robinhood currently offers markets on player injuries, penalties, or the potential for fans running on the field.
The Super Bowl side dishes, including the halftime show, the commercials, and talk about who may say what during the telecast and opening ceremonies are all the buzz.
Here’s a rundown of some of the “exotic” non-game-related Super Bowl markets available on prediction sites. (All Prices As Of Monday):
What Are The Odds On Bad Bunny Wearing A Dress?
Robinhood touted its push into the cultural, awards, and entertainment space late last year. The three prediction market platforms noted here are each offering contracts on which songs Bad Bunny wins to sing during his half-time performance, which song Bad Bunny chooses for his first song, and potential fellow halftime performers. Here's a look at the prices at Robinhood and Polymarket (Performer).
There’s an 11% chance that Bad Bunny will say “F—k ICE” during his NFL Super Bowl performance on Polymarket. And Polymarket traders can buy shares at 17 cents to win $1 if Bad Bunny wears a dress or skirt during his performance.
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Bad Bunny’s Halftime Opening Song
| SONG | ODDS |
| Tití Me Preguntó | 71% |
| BAILE INoLVIDABLE | 11% |
| LA MuDANZA | 9% |
What Songs Will Be Played During The Halftime Show (Top 10)
| SONG | ODDS |
| CAFé CON RON | 96% |
| BAILE INoLVIDABLE | 95% |
| Diles | 93% |
| Tití Me Preguntó | 93% |
| Monaco | 92% |
| DtMF | 91% |
| Callaita | 90% |
| EoO | 89% |
| NUEVAYoL | 87% |
| Chambea | 68% |
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Who Will Perform At The Halftime Show?
Polymarket’s halftime performer market includes Cardi B, Travis Scott, Drake, Dua Lipa, Post Malone, and Miley Cyrus. More than $1.141 million has been traded on this market. Cardi B and Patriots WR Stefon Diggs made their relationship public and share a son who was born during the season. A total of $455,876 has been traded on Drake, with much of it falling on “no,” which is currently priced at 91 cents to win $1.
| PERFORMER | ODDS | VOLUME |
| Bad Bunny | 100% | $238,453 |
| Cardi B | 55% | $77,749 |
| Travis Scott | 14% | $17,688 |
| Dua Lipa | 10% | $40,260 |
| Drake | 9% | $456,460 |
| Post Malone | 9% | $17,583 |
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TV Commercials Attract Plenty Of Action, Interest
All three major prediction platforms also offer trades on which brands will advertise during the Super Bowl. At Kalshi, more than $2 million in trades have been made on the potential Super Bowl advertisers. Polymarket's Super Bowl ad market has handled $132,050 in volume. Pepsi, Liquid Death, Hims & Hers, OpenAI, and T-Mobile all offer 95% or higher airtime during the game. Nike, meanwhile, has just a 12% chance of airing an ad.
Which Companies Will Run Ads During The Super Bowl?
Here's a look at the companies that might air ads during the Super Bowl, ranked by their odds, and listed with their volume at either Polymarket or Kalshi:
| COMPANY | ODDS | VOLUME | PLATFORM |
| Pepsi | 99% | $220,471 | Kalshi |
| Salesforce | 99% | $3,405 | Polymarket |
| State Farm | 99% | $6,880 | Polymarket |
| Toyota | 99% | $2,623 | Polymarket |
| Liquid Death | 98% | $192,296 | Kalshi |
| Hims & Hers | 97% | $125,596 | Kalshi |
| OpenAI | 96% | $161,944 | Kalshi |
| T-Mobile | 91% | $58,051 | Kalshi |
| Google/Gemini | 90% | $25,295 | Kalshi |
| Disney+ | 82% | $9,964 | Kalshi |
| Amazon Prime | 69% | $24,450 | Kalshi |
| Paramount+ | 67% | $20,162 | Kalshi |
| Coinbase | 66% | $214,195 | Kalshi |
| Anthropic | 59% | $110,402 | Kalshi |
In an interesting twist – or perhaps an out – all of Polymarket’s rules state that these markets resolve to “yes” if they occur “during the national broadcast of Super Bowl LX on Fox, scheduled for February 8, 2026, at 6:30 PM ET.
The game, however, airs on NBC.
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What Will The Announcers Say? Here Are The Odds
Kalshi offers its customers trades on “What Will The Announcer Say” during the Super Bowl telecast. This market attracted more than $465,000 in trading volume as of Monday. Super Bowl 60 airs on NBC. Cris Collinsworth and Mike Tirico call the action.
Among the favored mentions: “Safety” 97%, “Lombardi” 96%, “MVP” 95%, “Comeback” 94%, “Levi’s” 92%, “Tom Brady” 92%, “Robert Kraft” 91%, “Record” 88%, “Next Gen Stat” 82%, “Pro Bowler” 78%, “Trade” 75%, and “Russell Wilson” 72%, “Wind” 70%, and “Marshawn Lynch” 70%.
Wilson and Lynch harken back to Super Bowl 49 when the Patriots beat Seattle 28-24 thanks in large part to a Malcolm Butler goal-line interception in the final minute off Wilson.
Kalshi users can trade on “Who Will Attend The Big Game?” this year. More than $983,000 has been traded in this market. Jason Kelce holds an 88% chance of attending the game, which is valued at $22,441 in trades, mostly leaning toward “yes.” Soccer superstar Lionel Messi ranks second at 36%. His price peaked at 96 cents to win $1 on January 17 and subsequently plummeted to 5 cents a day later.
Other celebs of note include Elon Musk (25%), Kristi Noem (14%), and Vice President JD Vance (13%). President Trump has said he would not be in attendance, but traders are still holding out a 7% chance that he shows up.
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