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Caesars & William Hill Agree to Sports Betting Deal with Colts

Lou Monaco for Bookies.com

Lou Monaco  | 2 mins

Caesars & William Hill Agree to Sports Betting Deal with Colts

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Caesars Entertainment and William Hill US on Monday announced an agreement to be a sports betting partner of the Indianapolis Colts.

It is the first NFL team sponsorship for Caesars and William Hill, according to a news release.

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Caesars Entertainment agreed on Sept. 30 to buy William Hill for about $3.7 billion. The deal is expected to close during the second half of 2021. William Hill has about 170 sportsbooks in 15 states, including Indiana.

It is the second NFL betting partnership for the Colts. On Sept. 24, the Colts announced a deal with PointsBet.

“In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners and community is one of our top priorities,” Roger VanDerSnick, chief sales and marketing officer for the Indianapolis Colts, said in the news release. “This partnership with Caesars Entertainment and William Hill will help us better connect with Colts fans everywhere as we navigate this very unique season in 2020 and offer a greater fan experience well into the future.”

The Colts (4-2) are one game back in the AFC South standings to the Tennessee Titans and will visit the Detroit Lions (3-3) on Sunday.

More on Caesars/William Hill Colts Deal

As part of the deal, Caesars Rewards, the largest customer loyalty program in the industry, will sponsor a free-to-play "Pick 6 Predictor" game on the Colts mobile app, the release said. Correct picks are rewarded with weekly prizes, and all participants are entered into a chance to win a trip to Las Vegas to stay at a Caesars Entertainment property.

The Caesars Indiana mobile sports betting app, "Caesars Sports Book by William Hill," will integrate into the franchise's media and marketing efforts, bringing exclusive offers and promotions directly to fans through the newly-branded sports betting app, pending state regulatory approval.

"William Hill Sports Book entered the Indiana market last year and has seen tremendous success. This latest partnership between William Hill, Caesars Entertainment and the Indianapolis Colts brings together three industry-leaders that are reshaping the way fans engage with sports during unprecedented times," Sharon Otterman, chief marketing officer of William Hill, said in the release. "We're excited to be revolutionizing the way fans connect with their hometown team in Indianapolis and look forward to all that's in store for this football season.”

About the Author

Lou Monaco for Bookies.com
Lou Monaco
Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA.