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Adam Thompson for Bookies.com

By Adam Thompson | | 4 mins

NFL Expansion City Odds: London, Mexico City or St. Louis?

NFL Expansion City Odds: London, Mexico City or St. Louis?

Dallas mayor Eric Johnson made waves when he declared his city to be ready for an NFL expansion franchise. The reason: Texas’ love of football and the fact the Cowboys are, far and away, the most valuable franchise with an average attendance of more than 10,000 over any other team. 

“We are about to pass the Chicago metro and become the #3 metro in the US, which would make us the largest US metro WITHOUT 2 teams,” Johnson posted on Twitter. “Football is king here. Dallas needs an expansion team and we would be able to sustain 2 NFL teams better than LA or NY.” 

Despite his claims, the NFL is unlikely to toss another team into Jerry Jones’ territory. But the NFL will expand in the future. Many experts believe two more teams are on the horizon, and it may get to 40 teams in the not-so-distant future. 

Which city will get the first invitation? Bookies.com oddsmaker Adam Thompson has revealed his NFL odds as to which city next gets the NFL experience. 

Next NFL Expansion City

City Odds
London +225
Mexico City +350
St. Louis +450
Toronto +500
San Antonio +800
San Diego +1300
Salt Lake City +1300
Austin +1500

Odds are projected and do not reflect any odds that may be available at legal betting sites or betting apps.

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The NFL talked expansion in late 2021 with the notion that it could eventually build to 40 teams. The start would be two additional teams, increasing soon after. 

It is no secret the NFL would like to go international, and there are two clear leaders in that regard. The league has been playing games in Mexico City and London for years, to major success. Each makes sense in terms of where the NFL goes next, followed, naturally, by NFL betting

Mexico City has advantages London doesn’t, including ease of location, time zone, and size (it ranks No. 6 in the world in metro size at 21.8 million people; New York is 20.1, London is 14.3). 

London gets the nod, however, due to the entire European market, financial wealth – this is the NFL we’re talking about – and several NFL-caliber stadiums. It’s not out of the question the city gets two teams eventually. 


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Toronto (5.9 million metro area) was reportedly in the mix as one of four finalists to be part of the next expansion package. 

St. Louis lost the Rams after the 2015 season but the litigation is ongoing, and there has been speculation that the final agreement will include an expansion team. If, or when, is all TBD. 

San Antonio is No. 3 to Dallas and Houston in population. There also isn’t the overwhelming college football presence as there is in Austin, home of the Texas Longhorns. However, San Antonio and Austin each have nearly five million fewer metro residents than the top two. 

Salt Lake City ranks only 46th in market size, but its fandom for the one pro sports franchise (the NBA’s Jazz) is inspiring. So, too, is the public backing of Utah governor Spencer Cox, who said “I don’t know that there’s a limit on how hard I’d push to get an NFL team in the state of Utah.”

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About the Author

Adam Thompson for Bookies.com
Adam Thompson
NFL writer and expert Adam Thompson joined Bookies.com in 2019 after a successful run as senior handicapper for SportsLine and CBSSports.com.