Report: NFL Adds Three More Sportsbooks to Partnership List
With the start of the regular season less than a month away, three more NFL betting platforms will be added to the league’s partnership list prior to the season.
In an agreement announced in April, the NFL named its first tri-exclusive U.S. sportsbook partnerships: Caesars, DraftKings and FanDuel. They reached five-year agreements to become official NFL sports betting partners.
As part of those multiyear agreements with Caesars, DraftKings and FanDuel, all three sportsbooks, using the NFL's official league data feed, have the exclusive ability to leverage NFL marks within the sports betting category and activate around retail and online NFL betting. They will also engage with fans through NFL-themed free-to-play games.
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NFL Data & Advertising Main Focus
Sportico’s report also said the three new partners will focus mainly on data and advertising, with all three committing to purchase official league data from NFL partner Genius Sports. They also have the right to advertise on TV around NFL games, sources told Sportico.
A PointsBet spokesperson declined to comment to Bookies.com.
The three new partners all have team or broadcast partnerships within the league: PointsBet (NBC Sports); WynnBET (Detroit Lions); BetMGM (New York Jets, Las Vegas Raiders, Pittsburgh Steelers, and Baltimore Ravens, and it also announced this week it is building a sportsbook at State Farm Stadium, home of the Arizona Cardinals).
FOX Bet, controlled by FanDuel’s parent company Flutter, was created in partnership with league media partner Fox Sports. In the official announcement of its new television extensions back in March, the NFL said FOX Bet would “receive authorized sportsbook operator status if, and when, the NFL approves official sportsbook operators for its officially licensed intellectual property.”