Today's Best Football Tips. Expert Football Betting Tips - Derby vs West Brom

By James Stoddart

Jan 23rd, 2026 5:22 AM EST

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Welcome to our expert football betting tips where we highlight some of the bets worthy of consideration from fixtures taking place all over the world. Whether it's the Premier League, one of the most popular on UK betting sites, or the Bundesliga, Champions League or any football competition, we've got you covered. If you’re looking for the best football tips today, then our experienced betting experts are on hand to provide them. 

Our football betting predictions are worth following as we’ve studied the key betting data to bring you the best betting tips along with prices from the football betting sites. We've even listed the best odds in different formats beside each selection so it will suit your location.

Today's Football Betting Tips

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Best Football Free Bet Offers

Selection 1 - Over 2.5 Goals

Derby vs West Brom - 8pm Friday - Championship

Current Best Price: 6/4

You won’t find many teams in worse form than West Brom, who have won just two of their last nine games. The new manager bounce from Eric Ramsay’s appointment didn’t materialise as they were thumped 5-0 by Norwich. They visit a Derby team buoyed by two wins on the trot. 

We’re expecting goals here. Only bottom club Sheffield Wednesday have conceded more than West Brom’s 43 this season. The Baggies’ last four games have seen 17 goals scored in them, and if Ramsay’s first in charge is anything to go by, that won’t be changing just yet.

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Selection 2 - Bournemouth to win

Bournemouth vs Liverpool - 5.30pm Saturday - Premier League

Current Best Price: 14/5

Bournemouth might be the unluckiest team in the league this season. Since the start of November the underlying stats suggest they have performed slightly better than Aston Villa, yet in that time they have picked up eight fewer wins and 19 fewer points. It finally caught up to Villa last weekend when they lost to Everton, and it could be Bournemouth’s turn this week as they face a Liverpool team who look short of confidence in the Premier League.

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Selection 3 - A player sent off

Arsenal vs Manchester United - 4:30pm Sunday - Premier League

Current Best Price: 13/2

This fixture is one that’s produced some fiery encounters over the years. We’ve come a long way since the Battle of Old Trafford, which was in the middle of an eight year spell that produced seven red cards, but the Arsenal - United rivalry still burns bright. 

The Gunners are limping into this one, with two points in their last two games, while United players will be keen to convince Michael Carrick that they’re worthy of a starting place moving forward. Expect fireworks and plenty of cards.

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* Stated prices mentioned for each selection are correct at time of publish.

For these and more football betting odds, we've compiled a list of the best sports betting sites where you are. Check out the list below, where you might even find free bet offers for opening a new account.

Where can I Bet on Today’s Football Tips?

When presenting today's best bets, we will highlight the operators who have the biggest odds and most generous offers. There are several bookies that we recommend to back our football betting picks and they are all trusted sports betting sites. Make sure that you choose a recommended bookie if you are following any football betting tips. We also advise that you take advantage of the free bet or bonus available if you are a new customer. We have provided a full list of football betting sites that you should consider.

When taking advantage of each football betting offer, sign up with one bookie at a time and make sure you full understand how to take advantage of any sign-up bonus.

What Types of Football Betting Tips are There?

The best football betting tips involve finding a betting angle where our team are confident of getting the edge over a bookmaker. Therefore, it can sometimes pay to look away from the obvious but it all comes down to whether the price looks too big compared to the probability of a selection winning.

Match Winner: you can either back a football team to win in normal time or to win a particular cup final or cup tie instead. There are football betting tips that might even predict that the draw would happen in ninety minutes. If you want greater value, then why not try and predict the correct score at the end of a certain game.

Draw No Bet: Sometimes our best football bets today could involve playing things slightly safer and wagering on the Draw No Bet market. It means you have the insurance of money back if the game ends all square although you will get shorter odds about the team you back.

Winner + BTTS: If you have a free bet to use and you want more juice when it comes to the football odds about your football betting predictions, then you can consider backing a team and both sides finding the net. Alternatively, you could bet on a football team to win to nil by going for the BTTS No option.

Multiple / Accumulator: Sometimes the football betting picks involve putting selections in a football accumulator bet. You can add bets from the English Premier League to La Liga or Serie A to European ties from the Champions League and the Europa League. The odds for each selection are multiplied together and can create a big potential return from a small stake. Don't forget, you'll find the best football accumulator tips right here at Bookies.com with our excellent tipsters.

What are the Most Popular Football Betting Tips?

Full-Time Result - some of the football betting sites will focus on Team A to win their respective match. This is generally a three-way market where you choose the home side, away side or the draw.

Both Teams to Score - this is a popular two-way betting market. Some of the football betting predictions will simply involve forecasting whether both sides will find the net. This can be combined with Full-Time Result if you think a team are going to win and their opponent will also find the net.

Over / Under 2.5 Goals - this is a popular betting option should you want to simply focus on the number of goals scored. It doesn't matter which team finds the net, and it can be an interesting market. The best football betting tips might include a prediction that there will be Over 2.5 Goals (three goals or more) or Under 2.5 Goals (two goals or fewer).

How to Bet on our Football Betting Predictions?

Once you have decided which of our football betting predictions to back, go ahead and choose a bookmaker to place a bet with. We recommend taking advantage of a bookmaker offer by claiming a sign-up bonus. This is usually in the form of a deposit match or a free matched bet. Once you have a registered online betting account, you need to fund it. Once you have done that with an accept payment method, you can scour the betting markets to see which one takes your fancy. You should be able to navigate smoothly through an operator site through desktop or mobile. Then you must decide how much you would like to place on a certain football betting tip.

Can I Watch Football on Betting Websites?

Once you have backed the football bets today, you are also able to watch football on betting websites. Many leading operators have bought the rights to stream live games on their betting sites. There are naturally some geo-restrictions in place. However, it’s great to enjoy the combination of a live football stream and in-play betting markets.

In order to access the live stream, you need to have a funded account with the betting site. If you're opening an account for the first time, be sure to check out the betting offers available. These can be a great way to get started. To view live streaming, simply click on the betting page for the game in question and it will open. Underneath the live stream, customers will have access to the very latest odds and key betting stats to help them make the best bet. 

Can I Back These Football Betting Picks On Mobile?

Every betting site recommended by Bookies.com has to meet our stringent criteria. That includes having a user-friendly mobile interface and also a mobile app. Therefore, you should always be able to back our football betting tips through your mobile device.
You should also be able to claim mobile betting offers as part of the package. Take advantage of the sign-up bonuses as well as following the expert football betting picks. The trusted betting sites have invested heavily in having the best football betting apps available. The better the app, the more quickly you will be able to place football bets. 

Do You Offer Free Football Betting Tips?

We are here to provide the best football tips, and the good news is that they are completely free. Our team of experts analyse all the major football leagues to bring you the very best tips. Using historical data and the latest trends, our team selects the bets we think are worth considering. Each of the football betting tips will be explained and accompanied by the latest odds. 

When it comes to betting, it would be easy to go for the favourite every time. However, at Bookies.com, we like to give you the best value for your bets. You don’t have to leave our site in order to place your bet. Simply click on the betting site link and place your bet. Remember to take advantage of any free bet along the way.

About the Author

James Stoddart

More About James

Born in Liverpool, James is an LFC fan and season ticket holder. He's got an interest in playing and watching most sports including golf, darts, football and horse racing. As a keen punter, he's always on the lookout for value and loves spotting something at a big price that fits the trends. He applies this to online casino too, and is always looking to beat the house.