By Lou Monaco | | 3 mins
DraftKings, FanDuel Reach Deals with NBA’s Detroit Pistons
With the NBA starting its 2020-21 regular season in about three weeks and the launch of Michigan sports betting just around the corner, DraftKings and FanDuel each have added an NBA betting partner.
The Detroit Pistons on Monday announced multiyear partnerships with DraftKings and FanDuel to become official sports betting partners of the Pistons, according to news releases from the gaming companies.
In addition to the use of official Pistons marks and logos, each partnership will include a mix of marketing opportunities, including in-arena signage and activations, television and digital advertising, and TV and radio presence, the releases said.
“We appreciate the partnership-minded and collaborative approach that both FanDuel and DraftKings brought to the table,” Mike Zavodsky, chief business partner of the Detroit Pistons, said in the releases. “We look forward to utilizing our platform to help each grow their presence within and connectivity to the Pistons and greater Detroit Metro communities.”
The FanDuel Deal
The Pistons will also partner with MotorCity Casino Hotel, offering game day experiences at the newly designed FanDuel Sportsbook at MotorCity Casino in downtown Detroit, according to the news release. On game days, MotorCity Casino will have giveaways, viewing parties and other sports betting experiences during and after the games.
“The Pistons are a progressive and forward-thinking franchise committed to its fans, and we see an incredibly valuable partnership opportunity as we connect our retail Sportsbook experience with Pistons game action in the arena,” Mike Raffensperger, chief marketing officer of FanDuel, said in the release. "This new relationship will create unique approaches for us to reach Pistons fans. With the FanDuel Sportsbook at MotorCity Casino and mobile gaming offerings on the FanDuel Sportsbook app, we will together offer engaging experiences both inside and outside the arena while giving fans access to unique betting promotions and content.”
The deal marks FanDuel’s second partnership with an NBA team for sports betting, joining the Memphis Grizzlies, who partnered with FanDuel in early November.
The DraftKings Deal
DraftKings’ partnership includes a “Piston For A Day” VIP fan experience giving users the opportunity to enter a contest where winners receive exclusive access to the team, the news release said. Winners will sign a “Pistons Contract” for a day, receive a personalized Pistons jersey and warm-up clothing to wear to a Pistons game, among other items.
DraftKings also has betting partnerships with the NBA’s Philadelphia 76ers and Indiana Pacers, along with a daily fantasy partnership with the Boston Celtics. It also is the official daily fantasy partner of the NFL, MLB and the PGA Tour as well as an authorized gaming operator of the NBA and MLB and an official betting operator of the PGA Tour.
“As our first professional team activation in the state of Michigan, we are thrilled to join forces with the Detroit Pistons ahead of our pending market introduction,” Ezra Kucharz, chief business officer for DraftKings, said in the news release. “This deal deepens our relationship with a prominent local team to facilitate more immersive fan experiences, both for Michiganders familiar with regulated gaming products as well as newcomers to the space.”
The NBA preseason begins Dec. 11-19, with opening day of the 2020-21 regular season set for Dec. 22.