WynnBET Adds Shaquille O’Neal As Latest Brand Ambassador
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WynnBET announced Monday that NBA Hall of Famer, media personality and entrepreneur Shaquille O’Neal will become the new brand ambassador for the sports betting app.
O’Neal, who will be a strategic consultant, is the fourth celebrity ambassador for WynnBET. Former NFL players Chad Johnson and Nick Mangold, and soccer player Tim Howard, were previously announced as WynnBET brand ambassadors as the company looks to build upon its position as one of the top sportsbooks in the United States.
“Shaquille O’Neal has been a great friend of Wynn Las Vegas for many years, and we are thrilled to expand our relationship with him through a partnership with WynnBET,” Craig Billings, Wynn Interactive CEO, said in a news release.
“A successful businessman, NBA legend and one of the most well-known personalities in sports media, we believe our players will enjoy interacting with him through the WynnBET app and are excited to feature Shaq in our advertising campaign set to debut later this summer.”
O’Neal played for the Phoenix Suns in 2008 and 2009. WynnBET Sportsbook in Arizona is partnered with the Apache Gold and Sky casinos/San Carlos Apache for Arizona sports betting. Arizona is on track to launch its sports betting market in time for NFL betting when the new season begins on Sept. 9.
O’Neal also played for the Orlando Magic, Los Angeles Lakers, Miami Heat, Cleveland Cavaliers and Boston Celtics in a 19-year NBA career. He won four NBA Championships and was enshrined in the Basketball Hall of Fame in 2016.
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O’Neal will be featured in WynnBET’s advertising campaigns across TV, digital and print, the release said. He also will attend in-person fan events, create original sports betting content with WynnBET, and interact as a guest with company media partners, including Blue Wire Podcasts, Cumulus Media and Minute Media.
O’Neal will also be launching “ShaqPot,” a free-to-play game within the WynnBET app, the release said.
“I love working with my friends at Wynn Resorts and I am so excited to take WynnBET to new heights,” O’Neal said in the release. “Mobile sports betting is having a major moment, and I believe that WynnBET will be a powerful force in the industry.”
To comply with NBA rules, O'Neal will be selling his ownership stake in the Sacramento Kings, which he purchased in 2013, the release added.
WynnBET’s team partners include the Detroit Lions, Detroit Pistons, Colorado Rockies, Cincinnati Reds, Memphis Grizzlies and NASCAR (Richmond and Martinsville racetracks).
Currently available in New Jersey, Colorado, Michigan, Virginia, Indiana, and Tennessee, WynnBET is poised for rapid expansion in 2021 with several pending license applications in the works, including Arizona.