Few gaming companies in America can trace their roots as far back as Bally, which began making pinball machines in the 1930s, eventually pivoted to slot machines, and became an icon of the industry in the process. Although the company has been through a few ownership changes over the years, the cachet of the Bally name endures.

That’s particularly true when it comes to the Bally Bet sportsbook, which traces its lineage back over eight decades, and combines the glamor of an old-school betting brand with modern technology. Bally Bet is now in Arizona, New York, Colorado, Indiana, Iowa and Virginia. It also received licenses in to launch in Kansas, Maryland and Ohio.

Sports bettors in Massachusetts will soon get to experience Bally Bet first hand, given that it is among the mobile sportsbooks approved to launch in the Bay State, which plans to launch Massachusetts mobile sports betting from March 10.

When Is Bally Bet Coming to Massachusetts?

Although Massachusetts regulators launched retail sports betting at the state's three casinos first on Jan. 31, mobile sports betting will dominate the market—as it does in every other state where it’s been legalized. 

State law allows as many as 15 mobile sportsbooks to operate in Massachusetts, where Bally Bet has been approved for its mobile license application. It was reviewed by the Massachusetts Gaming Commission on January 6, 2023, and got the green light later that month and might go live later June 2024.

When it does launch this spring, the Bally Bet Massachusetts mobile app is sure to offer one of the best Massachusetts promo codes on the market.

Bally Bet Massachusetts Promo Code

What type of promo code will Bally Bet Mass make available? While we don’t know for certain, we can get an idea by looking at the offers that the sportsbook has extended in other states. Typically, the Bally Bet promo code for a new state launch is a first bet match up to $250.

Taking advantage of this Massachusetts promo code is easy—follow these steps:

• Since Bally Bet is completely app-based, new users must first download the app from the App Store or Play Store
• Sign up for a new account by inputting some personal information such as email address, phone number, date of birth, and partial Social Security Number
• Deposit funds into the account (the app currently accepts only participating or Mastercard or Visa debit cards and VIP Preferred ACH Instant eChecks), opt into the welcome promo, and place your first bet

Bally Bet Massachusetts Terms and Conditions

Bally Bet is one of those rare mobile sportsbooks that doesn’t make a welcome promotion available in every state; but given the sports-mad population of Massachusetts, it’s hard to believe they won’t roll one out for the Bay State. If so, that first-bet match will be made available as a bet token worth up to the maximum amount of $250.

The bet token expires if not used within seven days. It can be applied to straight wagers, parlays, progressive parlays and teasers, while futures do not qualify. The free bet token can be used to make a single wager, and cannot be subdivided into smaller amounts. Bally Bet deposit match offers also may not be fully cashable, meaning the bonus funds cannot be withdrawn as cash.

Top Features of Bally Bet Massachusetts

Bally Bet made its debut in Colorado in 2021, and has since expanded to five other states—Arizona, Iowa, Indiana, New York and Virginia—while the sportsbook is also pursuing licenses in Ohio, Maryland and Massachusetts. 

Perhaps appropriate for a brand that traces its name back to a casino company, Bally Bet has become renowned for its promotions—not just its welcome bonus, but also exclusive odds boosts, bonuses available to existing customers, and bonuses for referring other users.

The app-based platform is extremely easy to navigate, with available sports arrayed across the top of the screen. While Bally Bet sticks to sports that are primarily of interest to bettors in the U.S.—NFL, NBA, NHL, college football and basketball, tennis and soccer—there are plenty of wagering options available on the Premier League, Bundesliga, La Liga, Serie A and the UEFA Champions and Europa leagues.

Bally Bet also boasts a search function, which is not as popular among mobile sportsbooks as it should be, and live betting on a variety of sports. The Bally Bet Massachusetts app also includes social media features, allowing customers to share their betting activity with friends or other users. 

Bally Bet offers customer support options that include live chat and a phone number, and allows users to take part in the Bally Rewards program or earn VIP experiences.

Bally Bet Massachusetts Pros & Cons

Pros: Bally Bet is completely app-based and very easy to use. It has a relatively low minimum deposit of $10, and great promo code offers both for new users and existing account holders alike. Multiple methods of reaching live customer service personnel is a bonus, as is the opportunity to take part in a proven rewards program.

Cons: The app allows only a very limited number of deposit options. The number of bets available on a single game can be low compared to other operators, and there is no opportunity to wager on golf. The app is only available in a handful of states, and does not offer welcome bonuses everywhere it operates.