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Bally’s & NHL’s Predators Announce Sports Betting Partnership

Lou Monaco for Bookies.com

Lou Monaco  | 3 mins

Bally’s & NHL’s Predators Announce Sports Betting Partnership

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The Nashville Predators and Bally’s announced Thursday a five-year partnership designating Bally’s as an official sports betting partner and the official free-to-play partner of the Nashville Predators and its home ice, Bridgestone Arena.

The NHL betting agreement is the first partnership for Bally's with an NHL franchise and its first with a professional sports team in Tennessee, according to a news release.

The partnership, which runs through 2025, will grant Nashville Predators intellectual property rights to Bally's, as well as provide Bally's with access to team logos, marks and certain content rights, the release said.

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“From the moment sports betting launched in Tennessee, we've wanted to align with dynamic companies that will help us bring the best fans in sports even closer to the game we all love,” Chris Junghans, Predators executive vice president and chief revenue officer, said in the release. “We’ve found just that with Bally’s Corp. and Bally Bet, who we're thrilled to welcome to the pro sports landscape in our state for the first time. Bally's unique approach to content integration and brand alignment through their broadcast partnerships is going to be a game changer.

”We are excited to be one of the first teams to partner with Bally on this unique and exciting endeavor.”

Smashville Selector

Bally's will soon launch Smashville Selector, a free-to-play game that offers fans the chance to compete for prizes, the release said. Smashville Selector gives fans the chance to answer five predictive questions ahead of select Predators games. Prizes will be awarded to the top competitor after each game, with a grand prize distributed to the highest-scoring Predators fan at the end of the season.

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“The Nashville Predators occupy a special place in sports fans' hearts across Tennessee and their Bridgestone Arena provides a unique and electric atmosphere. It will be a great venue in which to market our brand, especially when combined with Predators game broadcasts on Bally Sports South,” Adi Dhandhania, chief operating officer of Bally Interactive, the company's digital division, said in the release.

Smashville Selector is the latest offering in Bally's product line of mobile betting apps, following this summer's release of the free-to-play Bally Sports Trivia and real-money sports betting app Bally Bet in Colorado and Iowa, the release said.

2022 Launch in Tennessee

The Bally Bet sportsbook app is expected to launch in Tennessee in 2022. Tennessee is an all-online market, with sportsbooks launching last November.

The Predators (1-2-0) host the New York Rangers (2-1-1) Thursday at 8 p.m. ET. On Tuesday, Nashville defeated the Los Angeles Kings, 2-1, for its first win of the season.

About the Author

Lou Monaco for Bookies.com
Lou Monaco
Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA.