Betr co-founder Joey Levy Bets On A ‘Super App’ Future And Happily Lets Jake Paul Own The Spotlight

Mar 16th, 2026 3:40 PM EDT

NEW YORK - The race to build the next generation of Sports Betting Apps, Online Casino, Daily Fantasy, Sweepstakes, and Prediction Market platforms continues to accelerate at F1 speed. Betr co-founder Joey Levy believes his company may already be ahead of the pack. And not because his partner, Jake Paul, got an endorsement from President Donald Trump for any future political ambitions.

Levy found it "validating" when DraftKings recently touted its soon-to-launch "super app."

Why? Because Levy and Betr beat DK to the punch. Another punch was thrown, in part, by Paul.

“When they announced their intention to do it, we were already live with our super app. We had four products already operating," he told Bookies.com in an exclusive interview. "That's a subjective statement."

Levy spoke to Bookies.com after the conclusion of the Next.io Summit. He sat with Bookies.com for 20 minutes outside of 225 Liberty Street in Manhattan, alongside the Hudson River, late on an unseasonably warm March afternoon. His partner, influencer-turned-boxer Paul, was at the same time interviewing Trump for a podcast before appearing at a rally in Kentucky.

Meanwhile, Levy is just fine letting Paul both absorb and generate the spotlight.

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Levy Touts Betr's First-Mover Advantage

Levy argues that Betr’s biggest advantage lies in being early to the super-app concept.

That early lead could create long-term economic advantages.

“If you’re first to market with something consumers want, your customer acquisition costs are lower and your lifetime value per user is higher,” Levy said. “When those unit economics work, it allows you to reinvest into growth in a sustainable way.”

Levy says the company’s strategy centers around that first true real-money gaming "super app." Instead of relying on a single betting product, Betr is stitching together multiple gaming formats — from fantasy pick’em contests to sportsbooks, skill games, casinos, and, soon, prediction markets — all inside a single platform and wallet.

The approach, Levy says, is already gaining traction.

“We’ve built out the super app and already launched four products across the majority of the country,” Levy said. “Customers can move seamlessly between products with one wallet, one user experience. That’s something the industry really hasn’t done yet.”

Betr co-founder Joey Levy at the Next.io New York Summit. (Bill Speros)

Five Pillars Of The Betr Super App

The foundation of the company’s strategy begins with Betr Picks, its fantasy pick’em product that launched roughly two and a half years ago. The company just two weeks ago announced it reached a million paying customers.

Now live in 34 states, the product has become the company’s largest business segment to date.

“It’s the most mature product that we have,” Levy said. “And it’s quickly become one of the larger fantasy pick’em products in the country.”

From there, the company has rapidly expanded its offerings.

Betr rolled out a social sportsbook roughly 6 months ago, which is now available in 32 states. At the same time, the company launched Betr Arcade, a peer-to-peer skill-game product currently operating in 38 states.

More recently, the company soft-launched its social casino product, which Levy says has produced explosive early growth.

“Over the first week of March compared to the same week last year, we’re seeing triple-digit growth across all KPIs,” Levy said. “A lot of that is being driven by the casino.”

The final piece of the strategy is still on the way — prediction markets.

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Prediction Markets Enter The Mix With Polymarket Deal

Betr announced last week that it plans to launch prediction markets through a partnership with Polymarket, a global prediction market platform. Levy said Betr had many suitors when it sought its prediction market partner.

"Any of these DCMs that want to get distribution, they get a lot of value from working with a company like us," he said. "Obviously, we get a lot of value from working with them because we're not a DCM at this time, but we want to get into prediction markets and offer these products to our customers."

The partnership would allow users to trade event contracts — potentially including sports — directly inside the Betr ecosystem.

Under the arrangement, Betr would provide the user interface and wallet infrastructure, while Polymarket supplies the regulated exchange framework.

“It’s going to be the Betr app, the Betr user experience, and the Betr wallet,” Levy said. “But we’ll be using Polymarket’s probabilities and their designated contract market infrastructure to offer the product.”

Prediction markets have rapidly emerged as one of the most closely watched developments in the gaming industry. Platforms like Kalshi allow U.S. users to trade contracts tied to real-world outcomes — from elections to economic data and potentially sporting events.

Levy believes the category will become a major part of Betr’s ecosystem once it launches.

“We think predictions will be a really big part of our handle and volume mix,” he said. “We’re going to invest significantly into both developing and marketing that product.”

A Diversifying Revenue Model

Betr’s business model has already begun evolving as new products come online.

In 2024, Levy said the company essentially generated revenue from just one product — its pick’em fantasy offering.

But that mix is quickly changing.

“In 2025, we added sportsbook and arcade products. Now we’ve added a casino,” Levy said. “A year from now, you’ll see a lot more diversification in where our revenue comes from.”

The company is also preparing to expand how it acquires customers.

Until now, Betr has primarily brought users in through its fantasy pick’em product and then cross-sold them into sportsbook or casino products.

Soon, the company plans to allow product-specific onboarding, letting marketing campaigns target bettors who are already interested in a specific vertical like sportsbooks.

“That allows us to bring in higher-intent users from the start,” Levy said. “And those users typically have higher lifetime value.”

Navigating A Shifting Regulatory Landscape

Like much of the gaming industry, Betr is also navigating a rapidly evolving regulatory environment.

The dual-currency social casinos and sweepstakes model was banned in New York and California in 2025. A day after Levy spoke with Bookies.com, Indiana Gov. Mike Braun signed a ban into law in his state.

Levy says predicting the long-term regulatory outcome is nearly impossible.

“I think anyone who pretends to know exactly what the regulatory landscape will look like is a little bit full of it,” he said.

Still, he believes consumer demand will ultimately shape how lawmakers approach the issue.

“These products are legal in the majority of the country, and consumers clearly want them,” Levy said. “The goal should be to work with regulators and lawmakers to build frameworks that allow innovation while protecting consumers.”

Jake Paul Donald Trump — Betr co-founder Jake Paul met with President Trump last week. Meanwhile, his partner Joey Levy remains happy to let Paul own the spotlight. (White House)

The Jake Paul Factor

While Betr is positioning itself as a serious technology platform, the company’s origins remain closely tied to Paul, whose massive social media following helped propel the brand’s early growth.

Paul remains active with the company as both a co-founder and marketing engine.

“A lot of our ads feature Jake and his name, image, and likeness,” Levy said. “He’s still a very important part of the marketing strategy.”

But long term, Levy says the company hopes the brand stands on its own.

“Five or ten years from now, we want Betr to be known as the world’s best real-money gaming super app,” he said. “Jake helped catalyze the brand early on, but the goal is for Betr itself to be the premium product.”

For now, Levy says the company remains focused on scaling quickly — and he’s not slowing down anytime soon.

“We’re still in the very early innings of both this industry and this company,” Levy said. “There’s a long journey ahead, and we’re excited about what comes next.”

But Betr is never too far away. Even when Paul is chatting with the Commander-in-Chief.

"Betr was front and center in the interview with Trump," Levy added.

About the Author

Bill Speros

More About Bill

Bill Speros is an award-winning journalist and editor whose career includes stops at USA Today Sports Network / Golfweek, Cox Media, ESPN, Orlando Sentinel and Denver Post.