The Best College Football Jerseys of 2026: Players and Teams Ranked
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College football jerseys have never moved faster. Since NIL arrived in 2021, players became brands overnight -- and with a 12-team playoff, a national title that Indiana won going 16-0, and a transfer portal that reshuffled every major roster this offseason, the 2026 season arrives with the deepest pool of must-have college football jerseys in the sport's history.
We used jersey-specific search demand, NIL valuations, school brand strength, returning production, and SP+ projections to rank the most popular college football jerseys heading into 2026 -- by player and by team. Here is the full breakdown, and remember to bookmark our college football betting page before next season.
Top 10 Most Popular College Football Player Jerseys in 2026
1. Arch Manning — Texas #16
The Manning name sells jerseys before a single snap, and Arch is now a year into proving he belongs at the top of this list on his own terms. After taking command of the Texas offense in 2025 -- his first full season as starter -- he enters 2026 with a loaded roster, a Week 2 rematch against Ohio State already circled on every calendar, and the full weight of the most recognizable surname in college football history behind him. Texas is SP+ No. 6 and ESPN No. 5. Manning wearing #16 in burnt orange is already iconic.
2. Jeremiah Smith — Ohio State #4
The most in-demand college football jersey in the country by raw search volume belongs to a wide receiver -- and it is not close. Jeremiah Smith is a projected top-5 NFL Draft pick who chose to return to Ohio State for his junior season rather than go pro. Two elite years, a national championship, and a Biletnikoff Award. Smith is the best receiver in college football on the No. 1 SP+ team in the country. If there is a single safest purchase on this list, this is it.
3. Bryce Underwood — Michigan #19
The $10 million NIL deal that brought Bryce Underwood to Michigan made him the most talked-about recruit in college football history before he played a snap. Entering his sophomore season, the hype has been replaced by real production data -- and the demand for his jersey has not slowed. Michigan's fanbase is national and enormous. The Big Ten gives him a primetime stage every week. This jersey is an investment in the next two years, not just 2026.
4. Julian Sayin — Ohio State #10
Sayin started every game for Ohio State in 2025, completed 77% of his passes, and returns as the starting quarterback on the defending national champions. Ohio State has four players in the top 25 of our full rankings -- Sayin, Smith, Chris Henry Jr., and Bo Jackson -- which makes Buckeyes jerseys the most reliable purchase regardless of which player you choose.
5. Ryan Williams — Alabama #2
Ryan Williams enters his third season at Alabama with something to prove. His freshman year was one of the most jaw-dropping debuts in recent SEC history. His sophomore year was a step back. The jersey demand never went away -- and with SP+ projecting Alabama as a top-11 program in 2026, a bounce-back season from Williams could make this one of the hottest jerseys in the country by October. No receiver on this list has more distance between current ranking and ceiling.
6. Trinidad Chambliss — Ole Miss #6
Chambliss was the engine behind Ole Miss's offense in 2025 under Lane Kiffin, who coached the regular season before departing ahead of the CFP. He held the program together through that transition and enters 2026 as the face of a new era in Oxford. In powder blue #6, he has become one of the most recognizable quarterbacks in the SEC.
7. John Mateer — Oklahoma #10
Mateer transferred from Washington State to Oklahoma and immediately established himself as one of the most dangerous dual-threat quarterbacks in the SEC. Oklahoma is SP+ No. 12. The national stage will grow his profile all season -- he is the kind of player whose highlights find their way onto ESPN every Saturday.
8. CJ Carr — Notre Dame #13
CJ Carr started every game for Notre Dame in 2025 and delivered on the enormous expectations that followed him since his recruitment. The grandson of Lloyd Carr, he carries one of the most recognizable names in the sport on a program that is SP+ No. 3 and ESPN No. 4. On a roster built for a deep CFP run, Carr jerseys are a perennial buy.
9. LaNorris Sellers — South Carolina #16
Sellers broke out in 2024 and enters 2026 as a proven SEC starter heading into his third year in the system. His jersey demand has climbed steadily since that breakout, and a strong 2026 campaign on a program not historically associated with elite quarterback play would push him significantly higher by November.
10. Malachi Toney — Miami #1
The biggest breakout of 2025. Toney had a historic freshman season as Miami rode him to the CFP National Championship Game, then switched from #10 to #1 this offseason -- the hottest new number in Coral Gables. He enters his sophomore year as the most dangerous receiver in the ACC on a team loaded with returning talent and genuine title ambitions.
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Also: Top 25 NFL Jersey Sales Projections 2026.
Top 10 Most Popular College Football Team Jerseys in 2026
Team jersey demand tells a different story than the preseason polls -- one shaped by fanbase size, program history, and in 2026, the very real aftereffect of a national championship. Here is how the top 10 programs rank.
1. Ohio State
Ohio State sits in a class by itself. The Buckeyes are SP+ No. 1, ESPN No. 1, and have four players in the top 25 of our individual rankings. No other program combines national championship contention, returning star power, and program brand at this level simultaneously. Ohio State jerseys are the most in-demand team jerseys in the sport -- by a significant margin. At BetMGM Sportsbook, the Buckeyes have +650 odds to win the national championship.
2. Michigan
Michigan's jersey demand is driven by the combination of Bryce Underwood's unprecedented NIL profile and one of the sport's largest and most national fanbases. The Wolverines went just 6-6 in 2025, but Underwood's presence means jersey demand does not track with record -- it tracks with expectation. SP+ No. 14, with significant room to improve.
3. LSU
LSU arrives at No. 3 with a new head coach in Lane Kiffin, the No. 1 transfer portal acquisition in Sam Leavitt at quarterback, and a program SP+ projects for nearly a 10-point improvement. After a disappointing 7-5 season, LSU's fanbase is hungry -- and Kiffin's track record of generating immediate buzz makes this one of the most compelling team jersey stories of the fall.
4. Notre Dame
Notre Dame is perennially one of the most purchased team jerseys in college football, driven by a national fanbase that exists in every state and CJ Carr's emergence as a true franchise quarterback. The Fighting Irish are SP+ No. 3 and ESPN No. 4, with legitimate CFP ambitions. This program does not need a storyline to sell jerseys -- but it has several anyway.
5. Oregon
Oregon's jersey demand is almost entirely fueled by one story: Dante Moore turning down the NFL Draft to return for 2026. The Ducks are SP+ No. 2 and ESPN No. 2. A program on the short list of national title favorites with a quarterback who made one of the most talked-about decisions of the offseason generates jersey demand that will only grow as the season progresses.
6. Alabama
Alabama's jersey demand entering 2026 is elevated by Ryan Williams's profile and the expectation of a program rebound. SP+ has the Crimson Tide at No. 11 after an 11-4 season that left them short of their standards. The Alabama brand does not fade -- it waits. A return to SEC championship contention, which SP+ projects as likely, would push Crimson Tide jerseys back toward the very top of this list.
7. Texas A&M
Texas A&M's jersey demand is built on the size and passion of its fanbase as much as on-field performance. Marcel Reed is the starting quarterback on a program that is SP+ No. 9 and ESPN No. 10 entering 2026. In a state that treats college football as a civic event, A&M jersey demand is structural -- it exists independent of September results.
8. Indiana
The most important team jersey story of 2026. Indiana won the national championship going 16-0 and their jersey demand has surged dramatically as a result -- the Hoosiers now rank ahead of Georgia, Ole Miss, Clemson, and Tennessee. Indiana is SP+ No. 5 and ESPN No. 6. Josh Hoover steps in at quarterback for a program that has never experienced expectations like this. That is the title bump playing out in real time.
9. Georgia
Georgia is SP+ No. 4 and ESPN No. 3, with Gunner Stockton returning as the established starter on one of the consistently deepest rosters in college football. The Bulldogs' jersey demand is built on sustained excellence -- years of producing NFL talent and competing for national titles. That consistency keeps Georgia firmly in the top 10.
10. Ole Miss
Ole Miss has two players in our individual top 25 -- Trinidad Chambliss at No. 6 and Kewan Lacy at No. 15 -- and a fanbase that rallied around both through the coaching transition that followed Lane Kiffin's departure. In powder blue, Ole Miss jerseys have become some of the most visually distinct in college football, and the on-field talent gives fans plenty of reasons to wear them.
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Methodology
Player rankings are based on jersey-specific search demand, NIL profile, school brand strength, returning production, and editorial projection. Team rankings aggregate football-specific jersey search volume across all meaningful query variants per program. SP+ data from ESPN/Bill Connelly (March 2026). ESPN preseason rankings per Mark Schlabach's Way-Too-Early Top 25. This is an editorial projection and does not reflect official licensed merchandise sales data.
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Gambling problem? Call 1-800-GAMBLER or 1-800-MY-RESET (Available in the US) Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR), Call 1-800-NEXT-STEP (AZ), 1-800-522-4700 (KS, NV), 1-800-270-7117 for confidential help (MI). 21+ only. Please Gamble Responsibly. See http://BetMGM.com for Terms. First Bet Offer for new customers only (if applicable). Subject to eligibility requirements. Bonus bets are non-withdrawable and Expire in 7 Days. In partnership with Kansas Crossing Casino and Hotel. This promotional offer is not available in DC, Mississippi, New York, Nevada, Ontario, or Puerto Rico.
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