Just in time for the NCAA Men’s College Basketball Tournament next week, a BetMGM and Buffalo Wild Wings partnership will give bettors a chance to access custom promotions and wagers.

Fans can access what the companies are calling “a unique sports betting experience” when placing wagers through the BetMGM app inside Buffalo Wild Wings sports bars in Colorado, New Jersey, Indiana, Iowa, Tennessee and West Virginia, according to a news release.

Selection Sunday is just days away and March Madness begins March 18 with all games of the NCAA Tournament being played in Indiana around the greater Indianapolis area.

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The app uses geolocation technology to offer the promotions and bet types to players physically inside a Buffalo Wild Wings in those select markets, the release said.

“Fans wagering on sports inside Buffalo Wild Wings can now win bigger on select bets thanks to our innovative partnership with BetMGM,” Rita Patel, chief marketing officer for Buffalo Wild Wings, said in the release. “As sports betting continues to grow throughout the country, we look forward to further expanding our footprint in the space and activating our partnership with BetMGM in ways that make the experience at our sports bars second to none.”

An ‘Innovative’ Partnership

Buffalo Wild Wings says it has also launched an in-bar channel called OT Odds Powered by BetMGM.

The network will air on select screens throughout its locations and deliver sports betting content such as live game odds, as well as fantasy and betting advice. Curated boosts, bets and parlays in the form of a new “Blazin’ Bets” offered within the BetMGM app are available in states where mobile sports betting is legal.

“Our partnership with Buffalo Wild Wings is incredibly innovative and allows BetMGM to redefine how fans enjoy sports,” Matt Prevost, chief revenue officer for BetMGM, said in the release. “The introduction of geolocation technology to offer bettors a customized experience in a Buffalo Wild Wings location is a great example of what we’re able to activate through this groundbreaking relationship.”

Buffalo Wild Wings also has a Picks and Props free-to-play game, available via the Buffalo Wild Wings mobile app, including an updated parlay-style gameplay with new BetMGM elements, the release said. Picks can be made daily using BetMGM odds from any state where free-to-play games are permitted, with prizes awarded each month.

Two years ago, Buffalo Wild Wings entered into a multiyear partnership with BetMGM, the first agreement between a national sports bar and a digital gaming company. Since then, more than 500,000 users have participated in BWW and BetMGM free-to-play games.