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Super Bowl 2024 Cost of Attending: Breaking Down The High Price

Adam Thompson for Bookies.com

Adam Thompson  | 7 mins

Super Bowl 2024 Cost of Attending: Breaking Down The High Price

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When it comes to pomp, circumstance, and cost, it doesn’t get any bigger in sports in the U.S. than the Super Bowl. Super Bowl LVIII will be no exception – especially in Las Vegas, where spectacle and price tags could reach new heights. 

The Super Bowl remains a bucket list item for many football fans, and that goes double if their team is playing in it. It’s a marquee battle, as Patrick Mahomes and the Kansas City Chiefs aim to defend their Super Bowl championship when they face Brock Purdy and the star-studded San Francisco 49ers at Allegiant Stadium on Feb. 11. 

For lifelong fans, the cost is outweighed by the experience of being there in person. To Taylor Swift Taylor Swift fans, an additional incentive

But the cost can get prohibitively high for those who don’t have a horse in the race. 

Bookies.com has calculated the cost of attending the Super Bowl between the Chiefs and 49ers. On average, two people will spend more than $21,000 on a pair of tickets, airfare, and two nights hotel, with parking, a hot dog, and two beverages to wash it down. 

Remember, these are the bargain basement ticket options. 

By contrast, NFL regular-season games in 2023 cost an average of $646.88 to attend for a family of four, an increase of more than $100 from 2022. 

The discrepancy between seeing a game at Arizona, the cheapest game to take the family, and Las Vegas, the most expensive, was more than $1,000. Now, the most expensive place to see a regular-season game is hosting the Big Game. 

In all, the average lowest cost for two people to attend a Super Bowl comes to $21,585.75. That’s an increase of about $3,500 from last year’s game between the Chiefs and Eagles in Arizona ($18,016.91). 

Here is how it breaks down for those heading to Allegiant Stadium and the Las Vegas for the biggest spectacle in football. 

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Cheapest Available Game Tickets

Tickets make up the vast bulk of the cost of attending any NFL game, and the Super Bowl is certainly no exception. 

Bookies.com reviewed tickets at Ticketmaster, StubHub, SeatGeek, and other established resale sites. All the sites were about the same cost. 

As of Jan. 29, the cost of two seats next to each other, for the cheapest available pair, came out to $19,050 – or $9,525 per ticket. 

Last year, fans shelled out $7,040 for the cheapest seats on the secondary market to see the Chiefs edge the Eagles 38-35 in Arizona. That was a sizeable increase from the $6,600 it cost when the Rams hosted the Bengals at brand-new Sofi Stadium. 

Two last-row tickets in the lower bowl average out to just under $15,000 per seat. Sitting at the 50-yard line, which includes some VIP amenities, is still possible, but it will cost you and your seatmate well over $100,000. 

For context, New Orleans Saints tickets were available this season for a face value of $57 – the lowest average price for fans in the NFL. 

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Super Bowl Plane Tickets

Las Vegas is considered one of the most affordable cities to fly to and from. But this is the Super Bowl. As expected, pricing and availability for plan tickets exploded on the Monday following the AFC and NFC Championship games. 

On Jan. 29, the Monday following the conference championship games, the two cheapest roundtrip tickets from Kansas City to Las Vegas could be had for $1,417. For those who didn’t want to fly on the budget airline Spirit, the cheapest two tickets came to $2,845. 

That’s slightly more expensive than KC fans’ trip to Phoenix for last year’s Super Bowl ($2,700). 

San Francisco plane tickets averaged out to a more affordable $1,352 for two seats. 

To find the best realistic deal, Bookies.com priced out two round-trip tickets from the local metro airports to Harry Reid International Airport using the budget travel site Kayak.com. We excluded flights that were overnighters and those that included over 10 hours of total one-way time. 

Super Bowl Hotel Rooms

Few cities in the world can boast the sheer number of hotel rooms in the Las Vegas area. In all, there are nearly 151,000 hotel rooms, more than any other city in the U.S. and the fourth-most in the world. 

The sheer number of hotel rooms has kept the prices lower than when the Super Bowl was in Arizona last year. 

For last year’s game, it would cost $900 for two nights at a two-star Motel 6. This year, you can find cheaper rooms on the Las Vegas Strip.

As of Monday, The STRAT and Excalibur offer two nights, with fees, for $1,100 or less. You could venture downtown to the Golden Nugget and spend $946, or down the highway at South Point for $947. 

Bookies.com took three of the biggest chain hotels – Hilton, Marriott, and IHG – and the top hotels on the Strip and other recognizable resorts, and averaged the prices of their lowest available rooms within 20 miles of the stadium. 

That’s affordable for the Super Bowl – last year in Arizona, the average two-night stay cost $1,776.66. But Vegas area hotels still jack up rates by hundreds of percentage points. It’s likely nearly every room will be booked by kickoff.

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Lot Parking

Parking near Allegiant Stadium during the regular season costs $100 on average, the most expensive spots in the NFL. Even more than Giants and Jets games. So it’s no shocker that taking a car to the Super Bowl will set you back. 

But in a surprise twist, parking for the Super Bowl can be had for the same price as parking for the Broncos at Raiders. A spot adjacent to the stadium runs $100. If you don’t mind walking over a half-mile, you can find $75. 

For those who plan to get dropped off at the game, estimates for Uber, Lyft, and other similar services come out to about $75 (but not taxis, which in Vegas are notorious for high prices). 

Beer/Soda

Want to wash down some food with a frothy adult beverage? Expect to pay nearly the cost of a 24-pack for a single 16-ouncecer. 

A 24-pack of Bud Light at retail stores runs about $22.99. One Bud Light at the Super Bowl is likely to run about $20. Buying a round of two beers will set you back $40. Chances are, more than one round is coming. 

That’s a markup of about 100% from regular-season pricing around NFL stadiums. The average cost for two beers was just under $18

Keep in mind, though, that these prices are for domestic. 

Soda is just as marked up. The cost of a 20-ouncer is $17.50, or $35 for two. The average NFL stadium cost for two sodas was slightly over $14. Soda was not included in the final cost of Super Bowl numbers. 

Hot Dogs

A hot dog at last year’s Super Bowl went for $12. Expect a higher price due to inflation and the NFL’s knowledge that people will pay more, to the tune of $12.75. 

Ironically, Raiders games had the second-cheapest hot dogs in the NFL at just $3 each. So we’re talking a jump of over 400% for Super Bowl Sunday. 

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About the Author

Adam Thompson for Bookies.com
Adam Thompson
NFL writer and expert Adam Thompson joined Bookies.com in 2019 after a successful run as senior handicapper for SportsLine and CBSSports.com. He's long been established as one of the nation's premier handicappers, specializing in the NFL where he's hit on more than 60% over the past three years. Adam's NBA, PGA and horse racing picks have also produced major winners over the last 12 months. His customized NFL and NBA odds for players and teams have been picked up by hundreds of websites over the past year.