ESPN BET Reveals Official Logo For November Launch

It’s all starting to come together for ESPN BET. The newest entrant into the online sports betting world, which is scheduled to launch sometime in November, revealed its logo—and it’s a bit different from what we’re used to seeing from the worldwide leader in sports.

The logo features “ESPN” in white and “BET” in mint green on a navy-blue background, much different from ESPN’s traditional red, black, and white logo. It’s all different from its ESPN+ branding, which features a gold color palette for subscribed members.

ESPN BET got creative with its secondary logo, featuring a “B” traced in mint green with ESPN’s famous “E” inside it.

While it may be odd to see such new branding from a company that has largely kept the same color scheme and branding since its creation in 1979, there’s reason behind the creative design.

“The mint color is a twist on the traditional ESPN colorways,” Chin Wang, VP of Visual Storytelling for ESPN Creative Studio, said in a statement, “but one we think complements the overall portfolio well. 

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ESPN Red is strong, standard-bearer; ESPN+ Gold is premium storytelling, exclusive; and now we have ESPN BET Mint, which is fun and innovative—two traits we expect to come through when fans experience the new sportsbook.”

Color schemes and logos aside, ESPN BET is one step closer to its launch. That means we should also start to learn more details about other aspects of Penn Entertainment’s newest online sportsbook, including mock-ups of the desktop website and mobile betting app. 

The potential ESPN BET welcome bonus offers and other features will quickly make this one of the industry’s leading operators.