Desert Diamond, Kambi Group Ink Arizona Sports Betting Deal


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By Christopher Boan Nov 1st, 2021 1:16 PM EDT | 3 mins

Desert Diamond, Kambi Group Ink Arizona Sports Betting Deal

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The latest Arizona sports betting partnership links Southern Arizona-based Desert Diamond Casinos with provider Kambi Group.

The casino, an enterprise of the Tohono O’odham Nation, has locations in Tucson, Glendale and Sahuarita. As part of its deal with Kambi, Desert Diamond Casinos will open in-person sports books at its three locations later this year, then launch online sportsbooks.

Kambi Group is a business-to-casinos gaming operator that offers odds compiling, customer intelligence and risk management solutions to casino operators. The Malta-based company is licensed to operate in its home country, as well as Australia, Philippines, Romania, Sweden, the UK, and the United States.

The plan is for Desert Diamond Casinos to use Kambi Group’s kiosks and “Bring Your Own Device” technology to provide customers a top-notch gaming experience.

“We are very proud to partner with Desert Diamond Casinos & Entertainment, a deal which further strengthens Kambi’s strong relationship with tribal casino operators,” Kristian Nylén, Kambi Chief Executive Officer, said in a company press release.

“We look forward to working with them closely to deliver high-quality and exciting sports betting experiences to both its on-property patrons and online customers in the state of Arizona.”

Desert Diamond Casinos & Entertainment CEO Mike Bean said in the release his company is excited to partner with Kambi Group on a variety of projects going forward.

“We are delighted to sign this multi-year agreement with Kambi, which has a proven track record in sportsbook provision across the globe,” Bean said in the release. “This exciting partnership provides Desert Diamond with the ability to leverage its long standing, well-regarded brand to provide our guests with a leading sports betting product across multiple channels.”

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Where Arizona’s Sports Betting Market Stands

As of Monday morning, nine of the 18 operators that received licenses from the Arizona Department of Gaming have launched sports betting sites.

The operators that have launched so far are:

BetRivers/Rush Street Interactive (partnered with the Arizona Rattlers)

BetMGM Arizona (partnered with the Arizona Cardinals/Gila River Community)

Caesars Sportsbook Arizona (partnered with the Arizona Diamondbacks)

DraftKings Sportsbook Arizona (partnered with TPC Scottsdale/PGA Tour)

FanDuel Sportsbook Arizona (partnered with the Phoenix Suns)

Penn National Interactive/Barstool Sports (partnered with Phoenix International Raceway/NASCAR)

TwinSpires Sportsbook Arizona (partnered with Tonto Apache Tribe)

Unibet Arizona (partnered with Quechan Tribe)

WynnBET Arizona (partnered with San Carlos Apache Tribe)

Those that have received licenses but have yet to launch in Arizona are:

Bally’s (partnered with Phoenix Mercury)

Fubo Gaming (partnered with Ak-Chin Indian Community)

Betfred Arizona (partnered with Ft. McDowell Yavapai Nation)

Golden Nugget (partnered with Hualapai Tribe)

SuperBook Sports (partnered with Fort Mohave Indian Tribe)

MaximBet (partnered with White Mountain Apache Tribe)

The Navajo Nation and Arizona Coyotes received licenses from the department but have not announced an operating partner. Meanwhile, operator Bet365 announced it would enter the Arizona marketplace but has not said who it’ll partner with in the state.

BetRivers was the most recent operator to launch in the market, opening its online site Oct. 22.

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Desert Diamond, Kambi Group Ink Arizona Sports Betting Deal

Where Arizona’s Sports Betting Market Stands

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