Unibet Sportsbook Review Dec 2021

Unibet Sportsbook Review

Unibet built up a reputation as one of the leading sportsbooks in Europe before expanding into the U.S. market in 2018. It initially launched in New Jersey, before expanding into Pennsylvania, Indiana, Virginia, Iowa and most recently Arizona. Unibet sportsbook offers an impressive wagering experience via the desktop site and the mobile app, with competitive odds on many different sports and a plethora of enticing promotions. This Unibet review will explore the ease of the registration, the sports covered, the general user experience, the quality of the odds, sportsbook features, betting options, deposits and withdrawals, customer support, safety and security, and much more.

Pros and Cons

Pros
Superb sports betting platform
Covers a huge range of sporting events
Seriously impressive sports betting bonuses
Cons
Customer service is not available 24/7
Same game parlay builder only available on a couple of sports

Unibet Review Summary

Unibet sportsbook offers customers a sublime all-around wagering experience. The desktop site is elegant, user-friendly and packed full of helpful features, while the app works well on a number of devices. Unibet offers a really appealing welcome bonus and some interesting promotions for existing customers too. It is not as quick to process withdrawals as some of its peers, and more opportunities to use the same game parlay builder would be a welcome addition. However, overall, Unibet is a first-rate online sportsbook that fully merits its strong reputation.

Unibet Sportsbook State Restrictions

Unibet has launched in six states so far, but it is expected to expand across the country for New York Sports Betting and other new betting markets. The brand already has a deal in place with Penn National's Argosy Casino Alton to go live in Illinois. It is not moving as quickly as rivals like DraftKings betting operator and FanDuel, but it will give them a run for their money when it launches elsewhere, as its bonuses are really enticing.

Unibet Arizona

The great state of Arizona is the latest state to legalize sports betting and Unibet is one of the few sportsbooks that launched on September 9. You can now place wagers at the best sportsbooks in Arizona and start building your bankroll. Unibet is offering a massive welcome bonus to potential Arizona customers, giving out a risk-free bet up to $250 upon initial deposit. Unibet might not have the same big name as some of the competition, but they do a great job taking care of their bettors. Unibet Arizona offers competitive odds, a solid loyalty program, and excellent customer service. Check out Unibet Arizona while the large promo code bonus is still live.

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Unibet New Jersey

Unibet launched its online sportsbook and casino in the Garden State in 2019. It agreed on a deal to operate on the license of Hard Rock Hotel & Casino Atlantic City the previous year. It then went live in New Jersey just in time for the start of the new NFL season.

Unibet Pennsylvania

Pennsylvania became Unibet’s second state when it launched a retail and online sportsbook in November 2019. The retail book is at Mohegan Sun in the Poconos. Pennsylvania bettors can also enjoy Unibet’s online casino.

Unibet Indiana

Unibet sportsbook went live in Indiana back in July 2020, representing its first step into the Midwest. The plan is to roll the brand out across the region soon. It reached a deal with Caesars Entertainment to go live in Indiana, and that will also allow it to launch in Iowa.

Unibet Virginia

Unibet sportsbook was one of the first operators to go live after Virginia began its legal sports wagering industry in 2021. It is offering a range of bonuses to compete with FanDuel, DraftKings, BetMGM, BetRivers, William Hill and WynnBET in the Commonwealth.

Unibet Iowa

Unibet sportsbook added Iowa to its list of states when it launched in the Hawkeye State on Sept. 1, 2021, just as the college football season was getting ready to kick off. Unibet entered into a multistate partnership with Caesars in 2020, which helped facilitate the agreement with Harrah’s Council Bluffs Casino.

Unibet Online Sportsbook

A Swedish entrepreneur named Andres Ström created Unibet in a bid to revolutionize the sports betting industry back in 1997. He started out by taking bets over the phone from his apartment in London; the Unibet online sportsbook launched two years later. Its rise to prominence was swift. By 2004, it had more than 300,000 registered customers spread across 100 different countries. At that time, the company launched on the Swedish Stock Exchange.

It made a series of acquisitions in the ensuing years, including Stan James, Betchoice, 32Red and Bet24. Its team strengthened, and its proprietary technology improved with each acquisition. Unibet also built up a highly-rated B2B arm called Kambi, which provides white-label sportsbooks to BetRivers, TwinSpires, DraftKings and various other famous brands. In 2014, Kambi was spun off as a standalone company, with Unibet shareholders owning 95% of the business.

Unibet was renamed Kindred Group in 2016 to reflect its “multi-brand strategy,” but Unibet remains the group’s flagship betting site. It is headquartered in Malta, with offices in Stockholm, London, Copenhagen, Paris, Antwerp, Milan, Madrid, Gibraltar, Sydney and Darwin. Kindred Group opened a U.S. office in New York City in 2018, and it has launched Unibet in New Jersey, Pennsylvania, Indiana, Virginia and Iowa. Unibet also has a smaller office in New Jersey, and it is planning to launch the brand in more states in the future. Kindred is listed on the NASDAQ in Stockholm, and it has 1,600 staff spread across the globe.

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Unibet Sportsbook Promo Code

Unibet sportsbook offers new customers $500 risk-free first bet using the promo code BOOKIES if located within PA or VA. If you are playing from AZ, IA or IN - you will get advantage of $250 risk-free first bet using the same promo code. New Jersey players can use promo code NJSPORTS500 which will give them $250 risk-free first bet as well. You will also benefit from a number of ongoing promotions once you are registered.

Registering at Unibet

Registering for an account with Unibet online sportsbook is simple if you follow these steps:

  1. Click on the yellow “Join Now” button at the top right of the homepage.
  2. Enter and confirm your email address and choose a password.
  3. Provide your name, gender and date of birth.
  4. Type in your address and mobile number.
  5. Set up security questions and answers.
  6. You can enter a Unibet sportsbook bonus code BOOKIES if you are located in AZ, IA, PA, IN, or VA or promo code NJSPORTS500 if in NJ.
  7. Agree to the terms and conditions and click “Join.”

Unibet sportsbook does not require you to enter the last four digits of your Social Security number during the registration process, but you will need to complete a KYC (Know Your Customer) procedure. This will require you to upload official documentation that proves your identity and address. The overall process for this sports bookie is quick and uncomplicated, and it is great to have just one page to fill out.

Unibet Sports Betting

Unibet’s influence on the U.S. online sports betting industry cannot be overstated. The white-label sportsbook provider it created, Kambi, powers the platforms for BetRivers sportsbook, Barstool, DraftKings, Parx, the TwinSpires app and sportsbook and other brands. Unibet is also powered by Kambi software, which means the sports betting experience is pretty like that on offer at other sites. What sets Unibet apart is its superb promotions, fantastic customer service team and some unique lines.

That being said, there is a reason why so many operators have appointed Kambi to provide their sportsbooks. It covers a wide range of sports in exceptional depth. Its main sports are:

  • Football
  • Basketball
  • Baseball
  • Hockey
  • Tennis
  • Soccer
  • MMA

These sports are covered exhaustively at Unibet online sportsbook. The basketball section covers Brazil, Israel, Lithuania, Turkey and many other countries, with NBA and NCAAB betting of course taking center stage. Football fans can bet on CFL as well as the NFL and NCAAF. Soccer fans will be able to bet on games in countries such as Armenia, Faroe Islands, Kazakhstan and Uruguay alongside the most popular leagues.

There are hundreds of different wagering options available on football, basketball, soccer, baseball and hockey games. You can use the same game parlay bet builder on soccer and hockey games, but it is not available on basketball and baseball, so we hope that is remedied soon. However, you can choose from a list of pre-determined same game parlays, and you will find more than 250 bet types available on a typical NBA game. Unibet sportsbook also has odds on:

  • Australian Rules
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • Golf
  • Handball
  • Lacrosse
  • Motorsports (Formula 1, NASCAR and IndyCar)
  • Rugby League
  • Rugby Union
  • Snooker
  • Table Tennis

All these sports are covered comprehensively. In Europe, Unibet also covers athletics, badminton, chess, futsal, Gaelic sports, pool, squash, surfing, swimming, volleyball and winter sports, but it has decided not to include them on the Unibet USA site for now.

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Site Experience at Unibet Sportsbook

The sports betting experience is very impressive at Unibet. One slight issue is that the homepage is a little cluttered and unattractive, but you soon get used to it. When you click on a particular sporting event, you should find that the wagering options are displayed in a neat, effective manner. There are helpful tools that allow you to quickly create alternative spreads and totals, which is a nice touch, and the different bet types are tidily compartmentalized.

The Unibet sportsbook is easy to navigate thanks to its intuitive interface and a strong search function. The pages load quickly, the text is bold, the icons are clearly defined, and the overall design is very elegant. It provides you with useful stats on big games too, which really helps to enrich the general experience.

Betting Interface: Very User-Friendly
Mobile Betting: Yes
Betting App: Apple, Android
Live Sports Betting: Yes
Live Sports Streaming Yes

Apple users can download the Unibet app for iOS by visiting the App Store. Android users will have to visit Unibet.com from a mobile browser and download the app directly from the site. The Unibet mobile app is not as highly rated as those offered by rivals like FanDuel sportsbook app and DraftKings, but it has not actually received many user reviews yet.

We tested out the app on lots of different Apple and Android devices for our Unibet review, and we enjoyed the experience. Pages load quickly, which is important for live bets, and it is easier to navigate than some of its competitors. The interface is very similar to the desktop site, and you can quickly search for sporting events that you want to bet on. The mobile app bet slip works well, and you should be able to place wagers within seconds. You only need one app for the Unibet sportsbook and casino, which is a bonus, as many operators require you to download two separate apps.

Unibet GeoComply

You will be required to use GeoComply software in tandem with the Unibet sportsbook app. This is necessary to prove that you are in a state in which Unibet sportsbook is legal and licensed to operate. It is simple to download GeoComply from the app store, and then you can go to Privacy > Location Services in the “Settings” section. Choose Unibet sportsbook and casino from the list of apps displayed and change the setting to “Always” or “While Using the App.” This ensures that Unibet meets its licensing conditions, and you should then be able to play at the sportsbook without any issues.

Quality of the Odds

The quality of the odds is high at Unibet. It offers standard juice -110 lines on most sides and totals, but you can sometimes find -112 / -109 or -113 / -108, and the alternate lines are well-priced. Its moneyline odds are generally above average compared to its rivals in New Jersey, Pennsylvania, Indiana and Virginia, and you will often find that Unibet sportsbook has the best prop betting odds on the market. It is renowned for operating on pretty slim margins, and it gives players a lot of extra value by providing lucrative bonuses.

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Notable Features

Unibet sportsbook offers several features designed to heighten the overall wagering experience for its customers.

Action Betting/Live Betting

This exciting live betting option allows you to bet on a series of short-term events within a particular game. For example, you can bet on which team will win the next throw-in during a soccer game. It also allows you to bet on the outcome of every point in a tennis match.

Live Streaming

You can watch the action unfold on the Unibet sportsbook app or desktop site. This allows you to get a feel for the game, place bets from a position of strength and watch to see if your predictions prove correct. The live streaming service at Unibet is reliable and effective, with plenty of sporting events covered each week.

Cash Out

The cash-out function allows you to exit your bet early. You could choose this option if you fear the team or player you bet on will struggle in the latter stages of the game. It allows you to lock in a profit if your team is winning, or claw back some of your stake if your team is losing, thus giving you greater control over your bets. Not every bet is eligible. If yours is, it will indicate so on your bet slip.

Odds Boosts

Users at Unibet sportsbook will be presented with daily odds boosts. They focus on popular sporting events and the boosts often relate to prop bets or parlays.

Understanding Betting Options

Unibet provides hundreds of betting options on most sporting events, including moneylines, spreads, totals, alternative spreads and totals, game props and player props. There is a same game parlay builder for soccer and hockey. You can place parlays, round robins, teaser bets and pleasers, and you will also find a wide array of intriguing futures betting options. There are lots of live betting opportunities, including action bets, and the ability to cash out gives you even more flexibility.

Minimum Bet

The minimum bet is just $0.10 at Unibet, so it should appeal to all casual players.

Maximum Bet

The maximum stake will vary for different bets, leagues and sports. If the stake you enter on the betting slip is above the maximum stake, you will be given a few options. You can either lower your bet to the maximum stake or request that your entire bet is accepted via the bet slip, and the team will consider making an exception.

Reduced Juice

Unibet is not a reduced juice sportsbook, as it does not offer better than -110 on either side of a spread bet or a totals bet. None of the major sportsbooks in the United States operate on a reduced juice model, although you will find some reduced juice lines at SBK, a relative newcomer to the market.

Deposit & Withdrawal Methods at Unibet Sportsbook

You have a number of options to choose from when funding a Unibet sportsbook account, and there are a few convenient Unibet payout options too. The minimum deposit is $10, and the maximum depends upon the method you choose. There is no official maximum deposit, so high rollers can contact customer service to discuss large transfers.

Depositing Money

Unibet sportsbook accepts deposits via credit card, debit card, PayNearMe, online bank transfer, e-check or Play+ prepaid card. You can alternatively fund your account by visiting the casino cage at a partner site, such as Hard Rock Hotel in Atlantic City, Mohegan Sun in the Poconos or Argosy Casino in Alton. Deposits are free and instant.

Withdrawing Money

A Unibet payout can be arranged from $10 upward. There is no official maximum withdrawal. You can choose from an online bank transfer, PayPal, a Unibet-branded Play+ prepaid card, a mailed check or cash at a partner casino. PayPal is only available if you used it for your deposit.

How Does Unibet Payout?

Unibet states that withdrawals take up to 72 hours to be approved, but we found that payment requests were processed much quicker than that when we tested it out for this Unibet sportsbook review. PayPal sports betting withdrawals arrive instantly after the Unibet payout team approves them, so this is generally the most convenient of the Unibet payout options.

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Unibet Casino

Unibet has one of the world’s best online casinos. It scores really high for both game quality and game variety, with the best slots from several leading software providers rubbing shoulders with one another in an exciting range. It has 16 different live dealer casino games for you to choose from, and there are lots of virtual table games too, plus all sorts of jackpot games. The Unibet casino is easy to browse, with an effective search option and a neat layout.

Loyalty Program

Unibet does not currently offer a loyalty program. However, it does provide arguably the best welcome bonus in the U.S., along with a number of interesting promotions for existing customers. If you want a loyalty program, review BetMGM or DraftKings as they are both great options.

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Unibet Customer Support

Unibet offers customer support from 8 a.m. to 11 p.m. ET, seven days per week. You can choose from live chat, email and phone support. There is also an FAQ section, and a bot provides assistance outside when the customer service team is not working. The likes of William Hill, Bet365 and BetMGM provide 24/7 customer service, so Unibet lags behind them a little, but it is far better for customer support than FanDuel and DraftKings, which do not offer live chat or a phone line. We found the Unibet customer service team to be polite, friendly and knowledgeable when we tested it out. The only slight criticism is that the FAQ section is a lot less comprehensive than those found at some rival sportsbooks.

Safety and Security

Unibet states that it utilizes the most advanced security and encryption technologies available to ensure that your transactions and personal details are always completely secure. It has 30 million customers spread across the globe, and it has no history of security breaches since launching in the mid-1990s, so you should have no concerns on this front.

Responsible Gambling

Click on the yellow “RG” logo at the top of the Unibet sportsbook homepage to trigger the responsible gambling section. It pops up in a new window in the center of the screen. You will learn about the risks associated with gambling, how to spot the signs of problem gambling, the limits you can impose upon your account – such as time outs, self-exclusion, deposit limits, time limits and bet limits – and the resources and organizations that can help.

Our Verdict of Unibet Sportsbook

Unibet is one of the best online sportsbooks available in the United States. The user experience is superb, the odds are slightly above average, and the list of wagering options is impressive. You can enjoy live streaming along with a variety of extra features, and there is a world-class online casino too. It has arguably the most generous welcome bonus terms in the industry, while there are plenty of convenient payment methods to choose from.

There are some slight issues – customer service should be 24/7, the same game parlay builder could be extended to more sports and the desktop homepage is a little disorderly – but overall, it is a superb all-around betting site that has the potential to challenge the current market leaders for supremacy.

Unibet Sportsbook FAQs

Is Unibet Sportsbook legit and legal?

Unibet is a legal online sport betting brand with a reputation for treating players fairly and delivering reliable payouts. It is a legitimate site with a license to operate in several different states, and it has a strong security record, while the parent company is listed on the NASDAQ in Stockholm.

Can I join Unibet from the USA?

The Unibet sportsbook app is available in Arizona, Iowa, New Jersey, Pennsylvania, Indiana and Virginia, and brand owner Kindred Group plans to roll it out in more states in the future. Unibet provides online sports betting, online casino games, bingo and online poker to more than 30 million customers in over 100 countries.

What states can use Unibet?

Unibet made its U.S. debut in 2018 when it initially launched in New Jersey, while it also secured a sponsorship deal with New Jersey Devils to boost the brand. Since then, it has expanded into Pennsylvania, Indiana, Virginia, Iowa, and Arizona, and it should soon go live elsewhere after gaining market access deals in other states.

Can I bet for real money at Unibet online sportsbook?

You can certainly bet for real money at the Unibet sportsbook. Legal operators such as Unibet are bound by strict regulations and they are always compelled to pay out winning bets. Unibet has a strong record of delivering reliable payouts, and players have several different withdrawal options to choose from.

Is Unibet legal in New York?

Unibet established its U.S. headquarters in New York City back in 2018, but the brand has not yet gone live in the Empire State. New Yorkers can head over the border into New Jersey to use the Unibet sportsbook app, but it should launch in New York soon.

Is Unibet legal in PA?

Unibet opened a retail sportsbook at Mohegan Sun Pocono in 2019 along with its online sportsbook. Bettors in Pennsylvania can also play at Unibet’s high-quality online casino, which has a great selection of slots and table games. Visit Unibet for more details on how to register.

How do I deposit money into my Unibet account?

Visit the cashier section to review the bookmaker's deposit options. You will be presented with several different choices – Visa, MasterCard, PayPal, ACH via VIP or online banking transfer, a prepaid Play+ card or PayNearMe – and you can choose the one that appeals the most, enter the amount you would like to deposit and confirm the transaction. The funds should arrive immediately.

How long do withdrawals take at Unibet?

It generally takes Unibet around 72 hours to process withdrawal requests. However, you can receive your funds faster if you head to the casino cage at a partner property, such as Hard Rock Casino Atlantic City in New Jersey or Mohegan Sun Pocono in Pennsylvania.

How does Unibet sportsbook payout?

You can visit the cashier section of the site to check out your various payout options. They include Play+, ACH bank transfer, Neteller and PayPal, or you can opt for a mailed check. Another option is to head to a Unibet retail sportsbook for a quicker payout.

Is the Unibet app good?

The Unibet sports betting app offers customers a seamless mobile wagering experience. It follows a similar design to the desktop site, but it is full of shortcuts, easy to use and well-designed. We can recommend the Unibet app, as it is a lot more impressive than some of its rivals.

About the Author

Martin Green for Bookies.com
Martin Green
Martin Green spent five years working at William Hill before becoming a journalist in 2009. He began working as a sports writer and professional tipster in 2014.