Rush Street Interactive became the ninth of 18 operators approved for licenses in Arizona to launch operations last month, bringing the Arizona sports betting marketplace one step closer to full strength.

The company, which operates the BetRivers and PlaySugarHouse brands, has a presence now in 12 states, including Arizona, Illinois, New Jersey, Pennsylvania and New York.

RSI entered the Arizona marketplace thanks to its partnership with the Arizona Rattlers of the Indoor Football League, becoming one of eight operators to link up with a professional sports team in the state.

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Bookies.com chatted with RSI Chief Operating Officer Mattias Stetz and asked how the company sees Arizona’s sports betting market fitting into its grander portfolio.

Below is a transcript of that conversation, edited for length and clarity.

Bookies.com: How does it feel to launch operations in Arizona officially?

Mattias Stetz: We are thrilled to launch BetRivers.com and bring our industry leading proprietary gaming platform to Arizona. It’s especially exciting since the sports calendar is in full swing. Arizona has a passionate base of sports bettors, and with the Cardinals near the top of the NFL and the Suns coming off one of their best seasons in decades, BetRivers could not be arriving in Arizona at a better time.

Bookies.com: What sort of potential do you see in the Arizona sports betting marketplace going forward?

Stetz: Arizona presents an attractive sports betting market. It is the 14th most populous of the 50 states, so it offers tremendous growth potential.

Bookies.com: What would you like to tell our readers about RSI’s launch in Arizona?

Stetz: Our customers in other states tell us that they really appreciate RSI’s acute focus on offering an honest and transparent sports betting experience. They appreciate that BetRivers.com offers a fun and safe sportsbook with great customer service. It’s important that we earn and retain the players’ trust in everything we do. For example, we have an only 1X play through requirement on all our bonuses, no gimmicks, which is very much appreciated by our bettors.

We want Arizonans to experience the huge volume of betting content and first-rate customer service we have to offer and see why BetRivers is the preferred sportsbook of more and more Americans.

The BetRivers online sportsbook offers thousands of betting options on various leagues, games, and players, as well as other innovative features including betting tips, an advanced stats center and player search functionality, a wide library of live streaming content and real time game tracker visualizations.

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Bookies.com: How does Arizona compare with the other markets RSI operates in?

Stetz: It was important to Arizona leaders to create regulation for sports betting that ensures the people of this great state have entertaining, innovative, and responsible sports betting options. This makes it a very attractive market for us as we are all about offering a high-quality product through our award-winning BetRivers platform along with honest and top-notch customer service.

The state has all the characteristics to be a very successful sports betting market as it has some of the most passionate sports fans in the US and a full slate of professional teams. We are especially excited to partner with the Rattlers, a championship team that is deeply rooted in the Phoenix community and shares RSI’s commitment to excellence and offering a hometown sportsbook.

Bookies.com: Is there anything else you’d like to talk about, regarding RSI’s launch in Arizona?

Stetz: At RSI it’s all about building trust and creating a transparent environment. We are a leading online gaming and sports betting company that offers award winning customer service and near real-time cash outs for our customers. It is our top priority to treat our customers with respect and transparency. You will never find BetRIvers using gimmicks to attract customers.

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