• Bookies
  • News
  • Giants Co-Owner Credits Sports Betting for NFL Ratings Boost
Most Valuable Offer

Up to $1,500 in Bonus Bets if Your First Bet Loses
Promo Code: BOOKIES

Visit site
Bonus Bets Expire in 7 Days. One New Customer Offer Only. Must be 21+ to participate. Gambling problem? Call 1-800-GAMBLER (CO, DC, IL, IN, KY, LA, MD, MS, NC, NJ, OH, PA, TN, VA, WV, WY) Call 877-8-HOPENY or text HOPENY (467369) (NY). Call 1-800-NEXT-STEP (AZ), 1-800-522-4700 (KS, NV), 1-800-327-5050 (MA), 1-800-BETS-OFF (IA), 1-800-270-7117 for confidential help (MI). Visit BetMGM.com for T&Cs. US promotional offers not available in NY, NV, or Puerto Rico.

Giants Co-Owner Credits Sports Betting for NFL Ratings Boost

Brant James for Bookies.com

Brant James  | 2 mins

Giants Co-Owner Credits Sports Betting for NFL Ratings Boost

Up to $1,500 in Bonus Bets if Your First Bet Loses
Promo Code: BOOKIES

Visit site
Used 71 Times Today
Popular in Virginia
Bonus Bets Expire in 7 Days. One New Customer Offer Only. Must be 21+ to participate. Gambling problem? Call 1-800-GAMBLER (CO, DC, IL, IN, KY, LA, MD, MS, NC, NJ, OH, PA, TN, VA, WV, WY) Call 877-8-HOPENY or text HOPENY (467369) (NY). Call 1-800-NEXT-STEP (AZ), 1-800-522-4700 (KS, NV), 1-800-327-5050 (MA), 1-800-BETS-OFF (IA), 1-800-270-7117 for confidential help (MI). Visit BetMGM.com for T&Cs. US promotional offers not available in NY, NV, or Puerto Rico.
Bookies Plus
WHY BOOKIES PLUS?
  • Daily expert picks delivered to your email (Over 60% NFL winning percentage!)
  • Opportunities to compete against pro handicappers + win prizes (Bragging Rights 😁)
  • Follow handicappers who are riding hot 🔥
  • Exclusive betting offers from top sportsbooks
  • It’s FREE and takes 30 seconds to sign up!

Cowboys owner Jerry Jones strongly insinuated it weeks ago. But New York Giants co-owner Jonathan Tisch came right out and said it this week, telling CNBC that legal sports betting has helped boost NFL ratings this season.

Appearing Thursday on the “Power Lunch” show, Tisch said sports betting, which is legal in New Jersey where the Giants play at MetLife Stadium, has had a “big influence” on television ratings improving by 5% and digital consumption rising by 49% (through Monday) as compared to last season.

Giants Co-Owner Credits Sports Betting for NFL Ratings Boost 1

"Obviously, if you're betting on a certain game, you're going to watch to see what happens and you're going to watch until the bitter end," Tisch told CNBC.

Tisch became the first NFL executive to assert a point DraftKings co-founder and chief revenue officer Matt Kalish made to Bookies.com in October.

Currently, 13 states have legal sports betting underway, including Indiana (Indianapolis Colts) New Jersey (Giants and New York Jets) and Pennsylvania (Philadelphia Eagles and Pittsburgh Steelers) that have NFL teams. The Oakland Raiders will move to Las Vegas next season; Nevada, of course, has had legal sports betting for decades.

Colorado (Denver Broncos), Illinois (Chicago Bears), North Carolina (Carolina Panthers) and Tennessee (Titans) have passed sports betting legislation but have not implemented rules to get underway. The District of Columbia has also, but the Washington Redskins play in Maryland.

About the Author

Brant James for Bookies.com
Brant James
Brant James has written for SI.com, ESPN.com, USA TODAY and the Tampa Bay Times, among other publications.