By Bob Duff | | 3 mins
Proline Ontario Online Launch Sign Single-Game Betting Imminent
Ontario is taking the next step in preparation for the arrival of legal single-game sports betting in Canada. Proline, the sports betting option offered by the Ontario Lottery and Gaming Corporation (OLG), announced that it is going to be launching online sports betting across the province.
To be known as Proline+, it will offer online betting as well as live betting, both of which were previously prohibited in Ontario. This news follows closely on the announcement last week that the OLG was launching a new mobile sports betting app to facilitate Ontario sports betting.
This development is a sure sign that a date for the official launch of single-game sports betting by the Canadian government can’t be far away. Currently, the only form of sports betting that is legal in the Canadian market is parlay betting.
However, Bill C-218, the Safe And Regulated Canadian Sports Betting Act, was passed by the Canadian Parliament and granted Royal Assent by the Governor-General’s office. All that’s required in order for single-sports betting to be launched in Canada is for the ruling Liberal government to set a date.
As part of the new Proline+ package, the OLG is promising to deliver dynamic competitive odds that will update frequently in order to reflect the latest game and event information. Proline+ will also feature hundreds of new games not currently offered through the retail locations that offer Proline wagering. Sports events such as tennis, boxing, golf, and MMA will be included in the Proline+ lineup.
To encourage players to sign up for Proline+, the OLG is offering the first 25,000 people who register a C$50 sports bonus that will be delivered straight to their digital wallet when the site launches. To participate in this offer, individuals must be 19 years of age or older, an Ontario resident living in the province, and a first-time OLG.ca Player Account registrant.
While plans remain uncertain for how single-game sports betting will operate in other Canadian provinces, Ontario has made it clear from the start that the province will be open to any entity that seeks a license to operate a legal online sportsbook.
“Ontario is going to open up their marketplace,” said Paul Burns, president and CEO of the Canadian Gaming Association.
Proline’s decision to offer online and live sports betting, and to dramatically expand its betting markets, is an indication that the OLG intends to compete aggressively for Ontario sports bettors when the major online sportsbooks, such as DraftKings, FanDuel, BetMGM and theScore Bet, move into the Ontario market.
“With over one million registered players on OLG.ca, we are intent on continuing to deliver world-class gaming entertainment for Ontarians while driving forward as a leader and an innovator in the digital space,” OLG President and CEO Duncan Hannay said.
OLG’s new app is currently available for Android devices, with iOS expected to launch shortly. Created in partnership with Bede Gaming, the OLG app is currently only enabled to play online casino games and the lottery. Still, it’s another further advance in gaming technology within the province, and the platform certainly can easily be updated to include sports betting once single-game betting launches and is available to bettors in Ontario.