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William Hill Online Sportsbook Promo Code and Review 2024

William Hill Online Sportsbook Bonus Code and Review

William Hill is a venerable sports betting brand with a reputation for offering large betting limits, compelling bonuses and a great user experience. The company was founded in London in 1934 and built up the UK’s largest chain of betting shops before launching the William Hill online sportsbook. It is now owned by 888 Holdings, one of the world’s largest online gambling companies. William Hill has a remote gaming license from the Malta Gaming Authority, and it has been operating as one of Canada's top betting sites for many years, and could be one of the best sites for Ontario sports betting. This William Hill sportsbook review focuses on the bonuses available to Canadian customers, how to sign up for an account, deposit and withdrawal methods, sports covered, betting options,and much more.

Pros and Cons

Large deposit match bonus for Canadian customers
Lots of odds boosts released each day
Vast sporting coverage
Trustworthy brand that pays out on time
Very high betting limits
24/7 customer service
Website is a little cluttered
Bonus terms are complex

William Hill Review Summary

The William Hill sportsbook makes a great option for Canadian bettors. It offers a large CAD welcome bonus, convenient deposits and withdrawals via Instadebit, and excellent coverage of popular sports such as hockey, lacrosse, basketball, football, soccer, baseball, golf and tennis. You will also benefit from 24/7 customer support, some of the world’s highest betting limits, ongoing promotions, impeccable security and reliable payouts. We highly recommend signing up for a William Hill account.

William Hill Canada Online Sportsbook

A bookmaker named William Hill founded the eponymous business in London back in the 1930s. It initially took bets on horse racing before branching out into other sports. Over the years, William Hill increased its estate of betting shops and eventually emerged as the market leader in the UK. Meanwhile, it launched an operation in Nevada and became the market leader in the Silver State too.

The William Hill online sportsbook was launched several decades ago, and it added a William Hill mobile app further down the line. The company also snapped up brands such as Mr Green Sportsbook and Redbet while embarking upon an international expansion drive. Canada is a key market, and it has operated in the country for several years via its remote gaming license.

William Hill expanded out of Nevada and across the United States after a federal sports wagering ban, PASPA, was overturned in 2018. It established itself as one of the top US online sportsbooks, with one of the best US mobile sports betting apps, and that inspired Caesars Entertainment to purchase the business for £2.7 billion. Caesars rebranded the William Hill sportsbook app as Caesars Sportsbook in the United States, and then set about finding a buyer for William Hill’s non-US operations. In September 2021, 888 Holdings agreed to buy it for £2.2 billion. That made it the UK’s third largest gambling operator, and a major player in Canada, Italy, Sweden, Spain and the Netherlands. The same group now owns William Hill Canada, 888 Canada Sportsbook and Mr Green Canada Sportsbook, making it a leading operator in the country.

William Hill Sportsbook Promo Code

William Hill offers Canadian customers up to $250 in free bets as an incentive for registering. You need to deposit between $20 and $100 and wager it at odds of 1.50 (1/2 or -200) or greater to qualify. You will then receive 50% of your deposit amount as a free bet. This free bet must be rolled over once, and any winnings you earn can be withdrawn.

You can then claim a further $200 in bonus credit as part of this William Hill bonus for new customers. You must make 12 bets worth $25 apiece at odds of at least 1.50. You will then be rewarded with four $50 free bets. Essentially you receive a $50 free bet for every three $25 qualifying bets you make. This is a convoluted free bet William Hill bonus offer, but it essentially means you can unlock a maximum of $250 in bonus credit for risking $400 of your own money.

William Hill Sportsbook Promo Codes
William Hill Promo CodeCAN250
Total Bonus Free Bet Credit Worth Up to $250
William Hill Sports Covered Hockey, Lacrosse, Basketball, Baseball, Soccer, Football, Tennis, Horse Racing, Australian Rules, Boxing, Cricket, Cycling, Darts, Futsal, Gaelic Football, Gaelic Hurling, Golf, Greyhounds, Handball, Motor Racing, Motorbikes, Pool, Rugby League, Rugby Union, Snooker, Table Tennis, Volleyball, Water Polo
Legal In Canada
Last Verified Jun 22 2024

William Hill Sign Up Bonus Code

There is a specific promo code required (CAN250) to unlock this William Hill welcome offer. Type it in when prompted while signing up for a William Hill account to claim your William Hill bonus funds.

William Hill Deposit Match Bonus

The William Hill sportsbook bonus is essentially a 60% welcome offer worth up to $250. It was offering a larger bonus in the United States before the Caesars takeover, and new owner 888 has a history of offering large bonuses, so William Hill promo codes and bonuses could become more lucrative for Canadian customers in future. There are also ongoing William Hill promo code offers for existing customers.

Registering at William Hill Sport

It is quick and easy to sign up for a William Hill account. Click the link provided on this page to visit the site and click “Join.” You will be asked to provide your title, name, date of birth, email address, phone number and address. You can then choose a username, password and security question and answer, and decide if you want to set a deposit limit. Enter your promo code to claim the William Hill sportsbook bonus and click to complete the process. You will need to upload a scan of official photo ID and proof of address to verify your William Hill sportsbooks account.

William Hill Canada Sports Betting

William Hill is one of the best sports betting sites Canada has at its disposal. It covers the most popular sports in Canada very comprehensively:

You will find an abundance of betting options on those sports at the William Hill betting site. It also covers lots of additional sports:

  • Australian Rules
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • Futsal
  • MMA
  • Gaelic Football
  • Gaelic Hurling
  • Horse Racing
  • Greyhounds
  • Handball
  • Motor Racing
  • Motorbikes
  • Pool
  • Rugby League
  • Rugby Union
  • Snooker
  • Table Tennis
  • Volleyball
  • Water Polo

You can also bet on eSports, politics, virtual sports and novelty and entertainment markets at William Hill online sportsbook.

Site Experience

The William Hill Canada site is very busy. It packs in a lot of information, which can make some pages feel a little cluttered. It is similar to the William Hill UK site, but the design is not quite as sophisticated. William Hill created a much cleaner and more user-friendly site for the United States - it became one of the best sports betting sites in US - and it would be great to see a similar approach taken in Canada. However, it is still relatively easy to navigate.

Betting Interface: User-Friendly
Mobile Betting: Yes
Betting App: Apple, Android
Live Sports Betting: Yes
Live Sports Streaming Yes

Mobile App Experience

The William Hill mobile app is superb. It has an average rating of 4.6 out of 5 on the App Store after receiving more than 70,000 user reviews, and 4.4 out of 5 on Google Play. We tested out the William Hill sports app on several devices while conducting this review, and we were impressed by its reliability, usability and polished design.

Quality of the Odds

The William Hill online sportsbook typically offers competitive odds on hockey, football, basketball, soccer and various other sports. It is not a reduced juice, low-margin online sportsbook, so you will not find -105 NFL odds and Super Bowl odds, but its odds are normally a little above average, and it is not afraid to set opinionated lines.

Notable Features

You can enjoy several great features when using the William Hill app and online sportsbook:

Live Betting

William Hill has an exemplary live betting section. It covers a huge selection of sporting events each day, with lots of prop bets on the action, and you can enjoy live streaming on some events. The section is laid out in a neat and tidy format, allowing you to place bets quickly.

Cash Out

You can choose to cash out your wager early by heading to the open bets section of the William Hill sportsbook app or website. You will see an offer next to your bet, allowing you to lock in a profit before the game finishes if your team is winning, or cut your losses if your team is losing.

Enhanced Odds

William Hill offers a wealth of odds boosts each day. They cover a wide array of sports, and they are reasonably generous.

Understanding Betting Options

William Hill offers more betting options than almost any other online sportsbook in the world, even major operators like Bet365 Canada Sportsbook and LeoVegas Canada Sportsbook. For example, we found 685 betting options on a single Premier League soccer game when conducting this review. You can find hundreds of NFL betting options too after checking out our NFL free picks. It also has a newly added bet builder, so you can create same game parlays. You will also find a wealth of in-game and futures betting options on lots of different sports.

Minimum Bet

Betting starts from as little as $0.05 on some sports at William Hill.

Maximum Bet

William Hill is renowned for having the joint highest betting limits in the world, along with Bet365.

Reduced Juice

William Hill is not a reduced juice sportsbook.

Deposit & Withdrawal Methods at William Hill

William Hill is a global business that accepts a huge array of banking options. Bettors in each country will find a tailored selection of deposit and withdrawal methods, so Canadians can choose from popular local options like Instadebit and iDebit.

Depositing Money

Deposits start at just $10 at William Hill online sportsbook. All deposits are free. Options for Canadian players include Visa, MasterCard, Instadebit, iDebit, Entropay and ecoPayz. If you plan on using PayPal for William Hill, contact the William Hill customer support team to discuss your options.

Withdrawing Money

All William Hill payout options are free and withdrawals via most methods start at $10. You can request a William Hill payout via iDebit or Instadebit, both of which are popular among Canadians, or have the money sent direct to your account by using your saved card details if your bank permits it. If you want to use an e-wallet, ecoPayz makes a great option for Canadians.

How Does William Hill Payout?

A William Hill payout request takes up to five working days to process, according to the William Hill website. However, we had withdrawals approved almost immediately when testing out the process. Waiting times then depend upon which of the William Hill payout options you choose. You will receive your funds instantly if you use Visa Direct or an e-wallet, but methods like iDebit can be slower.

William Hill Sportsbook Canada Provinces Restrictions

The William Hill sportsbook is currently available in all Canadian provinces. We will let you know if this changes amid the shifting regulatory landscape in the country, but right now you can enjoy:

You can also check for rival sites like ComeOn Canada sportsbook and MaximBet Canada sportsbook.

Loyalty Program

William Hill does not currently offer a loyalty program for sports betting customers.

William Hill Sportsbook Customer Support

William Hill is one of the few online sportsbooks to offer professional customer support via multiple channels on a 24/7 basis. The agents we spoke to during this William Hill review process were knowledgeable, polite and happy to help, and waiting times were minimal. There is also a comprehensive FAQ section.

Safety and Security

William Hill has been operating since 1934 and it has never suffered security problems. It uses rock solid encryption software to protect the site, and hires dedicated security experts to fend off threats from hackers.

William Hill Online Casino Canada

Establishing their foundation as a brick and mortar casino and sportsbook, the William Hill brand is a well-known one to bettors across the globe. The William Hill Online Casino Canada is a trustworthy and reliable provider that delivers a wide array of games and an elite user experience to compliment. Sign up now for William Hill, one of the top online casinos in Canada.

Our Verdict of William Hill Online Sportsbook Canada

William Hill online sportsbook is a great option for Canadian bettors. It offers competitive odds on an enormous range of wagering options, and you can grab some enticing bonuses. The website can be a little clunky in places compared to the William Hill site in other countries, but it is easy to navigate when you grow accustomed to it. You can enjoy live streaming, broad betting limits, lots of modern features, 24/7 William Hill customer support and reliable payouts, so it is one of the best sports betting sites in Canada, and we highly recommend signing up for a William Hill account.

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William Hill Online Sportsbook Canada Review FAQs

Is William Hill sportsbook legal in Canada?

The William Hill online sportsbook has been legal in Canada for many years. The company holds a remote gaming license issued by the Malta Gaming Authority, and William Hill Canada targets Canadian sports fans with CAD accounts and bonuses.

How do I get my William Hill Canada free bet?

You can claim your William Hill free bet by using a specific William Hill promo code during the registration process. You must then place a qualifying wager at odds of 1.50 or greater to unlock the free bet. William Hill promo offers are detailed at Bookies.com

What is the best promo code for William Hill sportsbook in Canada?

The current William Hill sportsbook bonus for Canada entitles new customers to $250 in free bets. You will find details by visiting the section of William Hill's app or website titled "Promotions." William Hill offers an initial $50 free bet if you make a $100 deposit, followed by four additional free bets worth $50 apiece.

What is William Hill like for hockey betting?

The William Hill sports betting site is excellent for hockey betting. You will find all NHL games covered extensively on the William Hill website or via the William Hill sports app, and it also covers various leagues from across Europe, with plenty of live betting and futures betting markets available.

Can you redeem a bonus code on the William Hill Canada mobile app?

All William Hill offers are available for William Hill app users. You can download the William Hill mobile app directly from the William Hill website or by visiting the App Store or Google Play.

Does William Hill match deposits for new Canadian customers?

William Hill will match 50% of your initial deposit up to a maximum of $50. You can then earn an additional $200 worth of free bets by placing 12 x $25 wagers at odds of 1.50 or greater.

About the Author

Martin Green for Bookies.com
Martin Green
Martin Green spent five years working at William Hill before becoming a journalist in 2009. He began working as a sports writer and professional tipster in 2014.