DraftKings Soft Launch in Pennsylvania Set For Nov. 4
DraftKings has been licensed to launch online in Pennsylvania and will begin a “soft-play” period on Monday. A full state-wide launch would follow within a few days.
For the daily fantasy and sports betting purveyor, Pennsylvania will be the fourth state in an online portfolio whose reach was extended with a 10-year deal with Penn National Gaming.
The company went live in Indiana on Oct. 3.
DraftKings will be The Meadows’ online platform.
“DraftKings is excited to receive our Sports Wagering Operator License, moving us one step closer to bringing our top-rated online and mobile sportsbook app to sports fans in Pennsylvania,” chief compliance officer Tim Dent said in a statement. “Working in partnership with the outstanding team at Penn National Gaming, we expect the mandatory soft-play period to begin on Nov. 4 towards the goal of an official public launch a few days later.”
How DraftKings Can Shape Massive Market
For Pennsylvania, DraftKings becomes the sixth online outlet and brings the top two online providers from neighboring New Jersey west of the Delaware River. FanDuel, the top earner in New Jersey, launched in Pennsylvania in September and has become the market leader there also.
Brand familiarity has long been cited as a boon to the success of both DraftKings and FanDuel, meaning Pennsylvania holds great prospects for the second to arrive, also, as DraftKings is the top DFS provider there since launching in 2018.
The impact on Pennsylvania’s nascent online wagering economy will be telling. Riffing on what he described as a “rolling dumpster fire” of sports betting regulations in Pennsylvania, former New Jersey Gov. Chris Christie said at October’s Global Gaming Expo that Pennsylvania residents still cross into New Jersey to place wagers on mobile devices. The claim was confirmed by David Briggs, the CEO of GeoComply, which tracks and enforces jurisdictional boundaries for mobile betting.
One of the possible reasons for the continued migration could be brand loyalty, as there are 17 vendors in New Jersey. DraftKings’ arrival in Pennsylvania could therefore mitigate the trend, keeping tax revenue in-state and perhaps somewhat quashing Christie’s perceived fire.
David Rebuck, director of the New Jersey Division of Gaming Enforcement, believes Pennsylvania could eventually become the top sports betting market by handle because of its population.