Best New Betting Sites in UK for December 2024

New UK Betting Sites

You’ve come to the right place if you’re looking for new betting sites. Here at Bookies.com, we have listed the new betting sites UK customers can sign up to that get our seal of approval. Naturally, these betting apps have to be UK-licensed to ensure a safe and secure experience. They should also tick a number of other boxes before we highlight them on this page.

New bet sites should always provide the opportunity to take advantage of sign up offers. Sometimes the team at Bookies.com are able to secure an exclusive bonus for our readers. It’s great to take advantage of these free bets when you first register for an account as they tend to be more generous than anything you’ll get as an existing customer.

On this page, not only will you find a definitive list of new online betting sites, you will also understand how each of the new bookmakers online pass our test.

There are lots of factors to take into consideration, and we will also go into detail on the different types of new customer betting offers that are available. That way, you can sign up with your eyes wide open with the knowledge of how to claim a deal.

We look at the advantages and disadvantages of having an account with the best new betting sites, with the various offers that are available beyond the sign-up bonus. Hopefully this should serve as a comprehensive guide to the new betting sites UK players have at their disposal, with lots of useful information helping you to decide on the right operator.

BZeeBet

BZeeBet is one of the new horse racing betting sites that we recommend. There’s the chance to claim a £20 free bet when you register and bet £20, with qualifying bets needing to be at evens (2.0) and free bets at 4/5 (1.80). On qualifying bet settlement, you will get your bonus funds credited to your account.

There are also boosted odds available on a regular basis and there’s the chance to take advantage of a BZ Combo Boost where you can earn extra winnings on top of successful accumulator bets. Bonus Back Sunday also allows you to claim a percentage of losing bets.

BetGoodwin

While the initial company, Goodwin Racing, was founded in 1997, BetGoodwin was launched in 2022 and is one of the best new betting sites UK customers can sign up with. There are stacks of offers that are particularly appealing to horse racing punters. That includes a welcome offer of 50% back as a free bet on first day sportsbook losses up to £25.

There’s also a £100 free bets refunds offer available, with customers able to secure best odds guaranteed on all UK and Irish racing.

LiveScoreBet

One of the new betting sites that we really like is LiveScoreBet, especially as £30 in free bets can be claimed when you bet £10. You only have to wager at odds of 1/2 (1.50) or bigger, which will then lead to 2 x £10 free bets along with 2 x £5 Bet Builders.

There’s always a Premier League match with a money back offer, with this also being a great horse racing site due to the money back as a free bet when your runner finishes second or third in selected races offer.

Betano

We’re excited when new betting sites UK customers can sign up with land such as Betano, with £30 in bonuses available when you sign up. This official partner of the Europa League, Europa Conference League and Aston Villa uses the renowned BetVictor betting interface to provide a first-class betting service.

Betano deserves special marks for its Bet Builder Boosts and Enhanced Accas. Check out the in-play section where there are live betting markets available on a 24/7 basis with one of the better betting sites with live streaming around.

BetMGM UK

One of the betting sites new customers should think about is BetMGM UK, with this US operator successfully launching into the UK market. New players can secure £40 in free bets when they deposit £10, and it is regarded as one of the best UK new betting sites.

We especially like the Golden Goals promotion where you can predict the outcome of football matches and secure £1 million by getting them all right. BetMGM has partnerships in place with Tottenham, Newcastle and Wolves.

NRG Sports

The best new UK bookmakers lists includes NRG Bet, which is an online betting site that provides thousands of markets across a host of sports. This operator was launched in 2024 and is one of the best football betting sites around as well as offering a user-friendly interface on both desktop and mobile.

There’s solid customer service in place and a wide range of payment methods available. This is one of several sports betting sites that uses a Playbook platform, with an app having recently launched which will suit mobile customers.

Midnite

Midnite is one of the new sports betting sites UK players think is making a splash right now, with new customers able to claim £20 in free bets when they sign up and bet £10.

There’s also 50 free spins that can enjoyed as part of the welcome bonus, with customers commenting on the user-friendly interface on desktop, mobile and the best betting app. We recommend checking out the in-play section where a wide range of sports are covered.

Gentleman Jim

Gentleman Jim is one of the new online bookmakers that we recommend. Although there’s no welcome bonus currently available, there’s the chance to choose from a huge range of sports, making it one of the best online betting sites with cash out.

We particularly like the football coverage, with a live tracker available when it comes to In-Play coverage, while there’s usually a well stocked live betting section. You are able to bet a high maximum stake with this bookie.

7bet

There’s a 100% deposit bonus up to £50 at 7bet when you sign up for an account, with customers able to enjoy boosted odds at one of the new betting sites on the block. The Apple Pay betting site gives you the chance to secure extra value on a daily basis, with some global coverage afforded to horse racing.

This is one of the few new UK bookmakers where you can wager on meetings all over the world, and it's also one of the better tennis betting sites around.

SportsBroker

Pool betting is the name of the game at SportsBroker, which is one of the new betting sites UK punters can get something different from compared to the more established betting sites. Rather than betting against the house, you’re effectively wagering against other people.

There’s a chance to enjoy £30 in free bet offers when you sign up and punt £10, with something called an SB Guarantee applied to every market, which ensures that a minimum win can be landed.

How We Review New Sports Betting Sites

The team at Bookies.com have a huge amount of experience in the sports betting industry. We therefore have a good understanding of what customers want from their punting and which new UK betting sites are able to provide this. 

When we review the new sports betting sites, we are looking for the complete service. From the moment you register to claim a welcome bonus right through to withdrawing funds or contacting customer service.

Sign Up Offers

Naturally, brand new betting sites should provide a welcome bonus, usually in the form of a free bet or two. This should be easy to claim and not have too many prohibitive wagering requirements. It’s great if you can get a generous bonus to get you started when you sign up for a betting account.

It generally works along the lines of making a first deposit into your account, placing a bet and then receiving free bets where you are able to keep any winnings you make. Ensure you know when any free bets expire so you don't miss out on bonus funds.

Ongoing Bonuses and Rewards

Beyond the new customer offer, new sport betting sites should also have ongoing promotions available. This might include an acca bonus or acca insurance, while it’s also great to see Bet Builder offers and the chance to get enhanced odds on a regular basis.

There might be some kind of Free Bets Club where you receive a weekly bonus if you place a certain number of bets with the bookmaker in question.

Customer Service

All the best new bookmakers online should have 24/7 customer service available. This is a non-negotiable so that readers always have an option to make contact when they have a query.

Not only should Live Chat be set up, this should also be highly responsive and the staff should be knowledgeable when it comes to a broad range of issues. It’s also good to see social media channels being utilised along with online form or email with the best Trustly betting sites.

Range of Available Markets

Customers generally want to bet on a wide range of sports, with the new betting sites UK customers can sign up with typically having at least 30 available. For the popular sports such as football, readers should expect hundreds of pre-match and in-play markets available.

The best cricket betting sites should have a huge number of markets for betting in-play at the biggest tournaments in the world, while bet builder options need to be plentiful across a range of sports to provide punters with the chance to create personalised bets.

Competitive Odds

The best new UK sports betting sites should be competitive with their odds for football, horse racing and other popular sports. Customers should feel that they’re getting value from their wagers, and there shouldn’t be a limit on stake size for the more popular markets.

If one of the new football betting sites is able to regularly stand out on price, they will boost their customer base as a result.

Website Useability

All of the new sports betting sites UK has available should have a user-friendly website available. This should allow customers to enjoy a dynamic interface on either desktop or mobile. Customers signing up with new betting sites should be able to find fast page loading speeds and the ability to search for a particular team, market or bet.

There should also be search functionality, and we also want to see plenty of stats and information for customers to user before they go ahead and bet with the best darts betting sites or golf betting sites.

Mobile App

There should always be the opportunity to download the best betting app options, whether you have an iOS or Android device. New UK bookmakers should provide a cutting-edge experience through an app, with customers able to download this in seconds before logging into their account.

There should be face and fingerprint ID login available, and the opportunity to receive notifications from the betting sites UK new players are interested in signing up with.

Cash Out

The best cash out betting sites are becoming increasingly popular, with this offer available across a wide range of sports. We want to see a cash out offer when a bet has been placed, with this amount increasing or decreasing according to how your wager is performing.

This is especially good when you’ve placed an accumulator with new football betting sites, with the cash out often worth taking if some of the legs from your bet have already won.

Bet Builder

Bet builder sites provide a service that all new betting sites need to match. This might be pre-populated Bet Builders or alternatively the chance to compile a same-game multiple of your own.

The tool should be easy to use and involve adding different legs until you are happy with your overall selections. There should be a Bet Builder option available for a number of sports and particularly football.

Payment Methods

We’re looking for a broad range of payment options with the new bookmakers. It’s a guarantee that we will find bank debit card methods, although customers will also want some alternatives, especially if they are using a mobile app.

It’s great to find betting sites that accept Apple Pay and betting sites with Trustly as options to make instant deposits and quick withdrawals, while e-wallet methods such as PayPal, Skrill and Neteller should also be on the table with the fastest withdrawal betting sites.

In-Play Betting

Lots of customers enjoy heading to new online bookmakers in search of live betting sites. It can be exciting to bet on the action as it takes place, with many of the new UK sports betting sites providing a bespoke in-play section.

There should be 24/7 coverage on live sporting events, and we should expect to find football, basketball and tennis available. Even better if there are stats and infographics relating to what’s happening on the field.

Live Streaming

A growing number of the new betting sites UK has to offer now have live streaming available to their customers. This can often be found in the in-play section, and it’s usually the case that customers will need a funded account to watch live sport.

However, it’s clearly a benefit to have this at your fingertips, especially without paying for a subscription. New horse racing betting sites will allow customers to watch a race if they have placed a bet on it.

Casino

Not only do customers want to place sports bets, they also like to try their hand casino games such as new online slots, roulette and blackjack. Therefore, the new betting sites score extra marks if they can provide an online casino.

This means being able to log in to the best online casinos with the same username and password before staking money on the various games. The top online casinos will provide slots from a range of software providers.

Best New Betting Sites Sign Up Offers

Before signing up with any of the new UK betting sites listed on this page, you should look at the sign up offer that is available with each one. Every welcome bonus is slightly different in terms of the bonus value, the minimum odds and the wagering requirement. Full T&C's apply so ensure you read through them thoroughly.

Opening a new betting account at a sportsbook you haven’t used when downloading their mobile app is clearly advantageous, with a new customer offer providing the chance to land some returns with any bonus that you are given. You can register an account through an iOS or Android app and claim a bonus by following a few simple steps.

Below are the types of sign up offer that you might typically find at a betting site. Go through the latest offers that are listed at Bookies.com and tap through to the UK new betting sites that have the most attractive welcome bonuses or those with other features you find desirable.

We recommend taking advantage of one at a time so that you ensure that the right steps are taken to qualify for an offer.

New Betting Site Free Bets

It’s always nice to receive some free bets when you sign up with a new UK sports betting site. The process involves registering for a betting account before making a first deposit.

You can then place a qualifying bet, and you usually have to make a selection at minimum odds such as evens (2.0). Once your bet is settled, you will then receive free bets, and they can often be broken down into smaller bonuses.

Betting Sites New Price Boosts

Price boosts are a great thing to look out for when you sign up with the new betting sites UK has to offer. A new customer offer might involve a massive price boost where you can place a small stake at inflated odds.

This usually focuses on a favourite to win a football match or a horse race, with the winnings usually made available in the form of free bets. Alternatively, existing customers might be able to enjoy enhanced odds.

New Bookmakers Deposit Bonuses

We always value the opportunity to get a bonus on our deposits, with new sports betting sites often having this type of offer. This might mean a 100% matched bonus when you first make a deposit, and it could be that you need to use a debit card in order to take advantage.

There are often wagering requirements that go with the deposit and the bonus before a withdrawal can be made, and there might also be minimum odds to be aware of.

Brand New Betting Sites Casino Free Spins

In addition to sports betting bonuses, there could be the opportunity to land casino free spins as part of a welcome package to be used on the best casino apps. New operators are likely to have a casino site where you can log in with the same details before taking advantage of free spins.

Alternatively, the free casino spins might form part of the sports betting welcome package, with the spins usually available for a specific slot game.

New Bet Sites Loyalty Programmes

New bet sites should be in a position to reward existing customers, especially if they place bets on a regular basis. Whether there’s an official loyalty programme or just bespoke free bets sent out to customers, we also think that regular betting with a sportsbook should be rewarded at UK betting sites.

Sometimes you are able to move up different VIP levels and enjoy the various perks that go with wagering on a week-to-week basis.

New Betting Sites – Advantages & Disadvantages

There are always advantages and disadvantages to punting with new betting sites. We believe it’s worth dipping a toe in the water and trying out some new brands to see if you can enjoy an enhanced experience. It’s often rewarding to move away from an existing brand and getting the chance to secure a new welcome bonus.

You can compare the odds of new online bookmakers against existing operators to see if there’s an advantage to taking the new prices.

New UK Bookmakers Betting Offers

The new betting sites UK players have available will have lots of betting offers available beyond the welcome bonus. It’s definitely worth knowing what is there as an existing customer in order to make the most from your sports betting.

If you are able to secure added value to your punting, you are able to maximise any returns you have or alternatively get money back on some selections.

Acca Insurance

It's best to find a site that provides an extra layer of cover on your accas. Accumulator insurance provides a safety net for those annoying moments where you have a near-miss on your acca.

It’s usually the case that you have to make a minimum number of selections such as five, with the odds of each pick being a minimum level in order to qualify. 

Acca Bonus

Accumulator fans can benefit from insurance, although there’s sometimes the choice to instead boost their potential winnings. You will regularly find acca bonuses available at new betting sites, which means a bigger return if you strike a winning multiple.

It’s often the case that you can receive added winnings from trebles or four-folds upwards, with a greater amount being added depending on the number of legs on your bet slip.

Best Odds Guaranteed

Best odds guaranteed bookmakers are always worth searching out. This involves taking an early price on a selection and getting paid out at the SP if the latter is bigger.

This concession is usually available for meetings in the UK and Ireland, although some bookies will also extend BOG to some international races. Many racing punters will want to bet with a bookmaker that has this offer available.

Bet Builder

While a few years ago, they were harder to come by, you'd do well not to find many bet builder sites these days. This should be available for football along with sports such as tennis, American football and basketball.

Bet builders start with customers choosing two or more legs for their same-game multiple, with bettors able to add different picks and bump up the odds in the hope of securing a nice return on the match they are focusing on.

Cash Out

The best cash out betting sites are sure to attract customers all the time. Punters want to have the option to close out their bet, especially when an event has gone in-play.

It’s often the case that you will see the betting markets denoted by cash out, with customers also wanting to see fair amounts being offered. Therefore, the money should increase as a selection moves closer to winning, with partial and auto cash out being a bonus. 

Live Streaming

New sport betting sites will look to have a unique selling point, and that might come in the form of live streaming. Whether this applies to horse racing meetings or other sports, customers relish the chance to log into their account and watch live action.

The best betting sites with live streaming allow you to catch live action simply by having a funded balance instead of needing to have a subscription. 

Money Back Specials

Many of the best new sports betting sites will have money back specials on the biggest sporting events. This means being able to get a refund either in cash or a free bet if your horse finishes second in a specific race.

Perhaps it might also apply to a football team if they take the lead only to lose the game, while there might also be early payout offers along a similar theme.

Early Payout

A trend that has emerged among is providing customers with an early payout. This might typically apply to a football match where you will be paid out if your team takes a two-goal lead.

There might also be a similar offer for other sports such as tennis, basketball or American football. The early payout promotion is great when getting your bet settled quickly, especially if the opposition come back to get a result.

Free-to-Play Prediction Games

Sometimes you will find competitions available where you can make predictions as a customer at a betting site. This means the chance to land a prize such as cash or free bets if you manage to forecast the outcome of specific matches.

These sort of games encourage customers to return and log into their account, while there’s often the chance to wager on your predictions with most betting apps.

Bet Boosts 

New betting sites will aim to stand out from the crowd, and this sometimes means being aggressive with their prices. It’s great if you can get extra value from a bet boost, especially if you think a selection has a strong chance of winning.

Enhanced odds are a great aspect to your sports betting, with these often applying to sports such as football and horse racing.

New Betting Sites Sports Markets

We should always expect operators to cover a wide range of sports, and we’re looking for somewhere in the region of 30 to be covered. It’s imperative that the below are available, and that there’s plenty of depth when it comes to these markets:

• Football
• Horse Racing
• Greyhound Racing
• Darts
• Cricket
• Golf
• Tennis
• UFC
• Boxing

Beyond the above sports, we would also expect the following to be included:

• American football
• Aussie Rules
• Bandy
• Baseball
• Basketball
• Beach Volleyball
• Chess
• Cycling
• E-Sports
• Field Hockey
• Floorball
• Formula 1
• Gaelic Football
• Gaelic Hurling
• Handball
• Ice Hockey
• Lacrosse
• Motor Racing
• Politics
• Rugby League
• Rugby Union
• Snooker
• Table Tennis
• Virtual Sports
• Volleyball
• Winter Sports

New UK Betting Sites Payment Methods

New online betting sites need to have a wide range of payment methods available. In terms of claiming the welcome offer, it’s nearly always the case that you will need to use a registered debit card. This means entering your Visa or Mastercard debit card details and registering these details before transferring funds across to your account.

However, there should be lots of other payment options. For example, app users want to make deposits and withdrawals using Apple Pay and Google Pay, with this often being the most convenient way to make a payment.

In addition, Trustly is growing in popularity and helps to facilitate quick bank transfers, with e-wallet methods also on the table. PayPal, Skrill and Neteller are options to help money moved from a third-party account, and some customers appreciate the extra level of security that is added here. 

It is sometimes the case that some newer operators don’t always provide the same wide range of deposit methods compared to the older sites and some payment methods won't be eligible for sign up offers. Read through the terms to ensure that you understand the full T&Cs that apply. Over time, we would expect this to change, but please ensure that one of your preferred methods is available before going ahead with registration.

How to Sign Up at New Online Betting Sites

The process of registering with new betting sites UK players can sign up to is fairly straightforward. Although these are new, they are UK-licensed, which means that the registration process has to be robust and ensure that a customer’s information is kept private and confidential at all times.

After tapping through to the new UK sports betting sites through Bookies.com, you can trigger the sign-up process. This involves entering information such as name, address and date of birth. You can also choose a username and password before verifying your identity.

The verification process might involve sending across some documentation, which is very much in keeping with a bookmaker’s know-your-customer policy. Once you have been verified, you will be free to continue betting without having to go through this process again.

When you sign up, you can also head to the payment methods section and choose an option to transfer money to your betting balance.