New UK Bookmakers January 2021

Last Updated: Oct 19th, 2020
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Guide to New Betting Sites UK

The UK betting scene is always evolving. As new innovations are released and trends change, operators are constantly looking to move with the times. In line with these movements, new online betting sites are emerging all the time.

Keen to jump on the bandwagon, these platforms are often the first to embrace the latest gaming trends. In this guide, we’ve outlined exactly what to expect from the best new sports betting sites and, importantly, how to find them. So, without further ado, here’s a look at new online betting sites.

What to Consider When Picking A New Betting Site

If you typed “new betting sites UK” or “new betting sites 2018” into Google, you’d be bombarded with options. To separate the wheat from the chaff, you need a plan. Although your final choices will be based on personal preference, the following features should help you whittle down your picks:

  • Is the operator regulated by the UKGC? The most important thing you need to know about any new betting site is whether it’s regulated. Without a licence from the UK Gambling Commission (UKGC), the site can’t legally operate in the UK. So, make sure the operator is registered.
  • What bonuses does the new betting site offer? Alongside odds, the foundation of any online sportsbook is bonuses. Because new online betting sites are entering a competitive market, they need offer more incentives than most. All savvy operators will understand this, which is why a solid list of bonuses is typically a sign that the platform is worth joining.
  • Does the new sports betting site have a mobile app? Betting on the go is all the rage and every new sportsbook should offer an app. Although some will have mobile optimised websites, the best ones offers native iOS and Android apps because they’re more convenient. Although we’re not saying you should dismiss brands that don’t have apps, it’s usually true that those with apps are better.
  • Are there plenty of odds on offer? Without a long list of sports to bet on, a site isn’t worth your time. As well as popular options like soccer, horse racing, boxing and basketball, look for niche sports such as curling, water polo and volleyball. If a new betting site has taken the time to cover the less popular sports, the chances are they have a meticulous attitude to detail that will be visible throughout other parts of the site.

How Do You Find the Best New Sports Betting Sites?

As we’ve said, you can type “new sports betting sites UK” into Google and use the above points to assess which sites are worth using and which ones aren’t. However, before you can review a site based on the above criteria, you need to whittle down your options. Although you might be able to review every new betting site out there, it would take you a long time.

To make your life easier and reduce the number of sites you need to assess, it’s worth checking out what the experts think. By reading through third-party reviews, you can get a quick overview of what’s hot, what’s not and what floats your boat. For example, if you check out the reviews at, you’ll get an overview of a new sports betting site’s bonuses, software, odds and more.

On top of that, the expert reviewers will give their take on how a site’s features stack up against the rest of the UK’s top operators. Using this information, you can select a handful of options and then carry out your own reviews based on the criteria we set out in the previous section.

Do New Online Betting Sites Offer Bonuses?

Are there betting sites with bonuses for new customers? Of course there are. As we’ve said, new online betting sites are entering and already saturated market, which means they need a USP. The easiest way to catch the attention of the masses is to offer a juicy welcome bonus. These deals can be free bets, deposit multipliers and cashback offers.

As well as new customer offers, newcomers will also spread a variety of ongoing promotions, including accumulator bonuses, no lose bets and more. Basically, if you’re looking for added value, new online sports betting sites are a great place to look.