The popular sportsbook PointsBet has struck a multiyear deal with Sportradar to help bolster its in-play betting offerings by providing data across a range of sports.

Headquartered in St. Gallen, Switzerland, and with its U.S. operations based out of New York, Sportradar will become PointsBet’s supplier of choice for data on Major League Baseball, NBA, NHL, college football and college basketball betting. The agreement is the sixth that Sportradar has secured with a multi-state U.S. betting operator in 2021 alone.

The deal will incorporate a range of Sportradar pregame and live betting services, including odds suggestions, trading tools and live data, according to a Dec. 1 news release announcing the agreement. Sportradar will also provide live match trackers and live scores to engage audiences, as well as a live streaming service designed to complement the in-play betting experience.

“Like Sportradar, PointsBet continues to strengthen its position in the US betting market,” said Neale Deeley, managing director of U.S. betting for Sportradar, in a statement. “With the popularity of in-play betting exploding in the U.S., having fast, reliable, accurate data is critical to driving greater engagement amongst bettors. We look forward to working together to help PointsBet deliver a cutting-edge product to its consumers.”

Real-Time info for In-Play Betting

PointsBet, which was founded in Melbourne, Australia, launched in the U.S. in 2019 and now has a betting apps in eight states with plans for additional betting sites, including in the New York sports betting market.

Its in-play sports betting options will be reinforced by a Sportradar live data service powered by 8,300 data journalists providing real-time information, often from the competition venue itself.

“The PointsBet team is unwavering in our commitment to providing the most comprehensive and fastest in-play betting experience, said Johnny Aitken, chief operating officer of PointsBet USA, in a statement. “We are excited today to officially announce our partnership with Sportradar and look forward to enhancing those in-play betting capabilities alongside their team.”

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About PointsBet

Started in 2001 by two Norwegian computer scientists who developed a program that scoured the internet to collect information about sports odds, Sportradar has grown into a multinational brand with 1,600 clients in over 120 countries. It covers more than 750,000 annual events across 83 sports, and is an official partner with NBA, NHL, MLB, NASCAR, FIFA and UEFA.

Sportradar also has partnerships with FanDuel, Bally’s Interactive, TwinSpires, Penn National and DraftKings, among other sportsbookswith a U.S. presence.

The company went public on the NASDAQ market on Sept. 14 and has former NBA star Michael Jordan as an investor and special adviser to its board of directors.