Eagles, DraftKings Form Latest NFL Sports Betting Partnership
Lou Monaco | 3 mins
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The Philadelphia Eagles on Thursday announced its second official sports betting partner in two weeks.
The Eagles and DraftKings announced a new multi-year agreement with DraftKings becoming an official daily fantasy and sports betting partner. The Eagles announced a new multi-year sponsorship agreement with FOX Bet on Sept. 15.
DraftKings will receive exclusive naming rights to Lincoln Financial Field’s field club, a premium lounge which will be called “The DraftKings Field Club, ” according to a news release. It will offer a VIP experience and exclusive game day access, featuring an on-field viewing area in the north end zone, hospitality arrangements in the private club space and additional benefits.
“Philadelphia is home to some of the most passionate football fans, and we could not be more excited to join forces with the Eagles,” Ezra Kucharz, DraftKings’ chief business officer, said in the news release. “Be it fans at home, on the DraftKings mobile app, or inside Lincoln Financial Field, we look forward to introducing Eagles fans and DraftKings customers alike to an all-encompassing DraftKings experience.”
More About the DraftKings Deal
DraftKings’ branding will also be integrated throughout a number of the Eagles’ social media channels and digital assets, including practice livestreams, in-game branding, videoboards and signage at Lincoln Financial Field, the news release said. it will also have a strong branding presence on Eagles-affiliated broadcasts and will have sponsorship activations included in the team’s annual NFL Draft Party.
A new free-to-play game will also be implemented called Eagles Stat Showdown, which will give fans of NFL betting the opportunity to win weekly prizes throughout the NFL season.
“Our partnership with DraftKings presents many new and exciting opportunities that will help drive the fan experience at Lincoln Financial Field to the next level,” Catherine Carlson, senior vice president of revenue and strategy for the Eagles, said in the news release. “DraftKings has established itself as an emerging leader in the sports and entertainment space, with an already strong presence in Philadelphia. We look forward to a successful future with DraftKings and showcasing the value of our shared vision in fun and engaging ways for our fans.”
NFL Teams Making Deals
Eight months ago, the NFL announced teams could take on sports-betting sponsors and open non-betting lounges.
Here are the sports-betting partnerships NFL teams have put in place this year:
- Denver Broncos: FanDuel (the first NFL deal announced on June 15), Betfred (June 16) and BetMGM (July 9).
- Detroit Lions: BetMGM (announced Sept. 3).
- Philadelphia Eagles: FOX Bet (announced Sept. 15) and DraftKings (Thursday). Unibet is also an Eagles sponsor.
- New York Giants: DraftKings (announced Sept. 16).
- Las Vegas Raiders: BetMGM (announced Sept. 17).
- Indianapolis Colts: PointsBet (announced Sept. 24).
- Chicago Bears: PointsBet (announced Sept. 25).
- Tennessee Titans: BetMGM (announced Sept. 28).